Description

Create a glossary of SEO terms for Account Managers to reference when communicating with clients.

Why

A greater understanding of SEO terminology can lead to more valuable conversations between Account Managers, SEO Specialists, and clients.

13 Feb 2023 Spoke with CS Team Trainer Ellen to determine CS/AM team training needs.
13 Feb 2023 Ellen provided current documentation/glossary of SEO terms - we can use.
07 Mar 2023 Created project for SEO glossary.
15 Mar 2023 Create SEO glossary format.
17 Mar 2023 Migrate content on current SEO glossary to new glossary.
23 Mar 2023 Send to relevant team members for review.
24 Mar 2023 Update glossary based on feedback.

Questions	Answer
What are some SEO abbreviations/terms that are most relevant to CS/AMs?	SEO, CTR, GSC, GS, GTM, keyword stuffing, crawling, indexing, external links, internal links, clicks, impressions, bounce rate, LSI, long-tail keywords
Shoudl this include a comment section for AMs to submit more terms they would like to know? Or would that more closely align with the FAQ sheet?
Should this be interlinked with the AM FAQ doc?

Decision	Why
Update glossary weekly/monthly?	AMs may have future questions about SEO terms, so we’ll need a running list of SEO terms that can be added onto in the event we don’t cover everything in the initial glossary.

*Primary decision maker in bold.

Current AM Glossary: /wiki/spaces/DSCS/pages/3937501999
Features some SEO terminology but it’s sparse. Will need to expand on it to include more.

Account Manager Training project: Account Manager Training Project
- This is the main project for AM training needs.
SEO report call training project: AM Training: Report Call Training
SEO intake call training project:

Will meet with Ellen on every 15th of the month to discuss department updates and any notes to add to this documentation.
Currently already have a brief SEO glossary - will need to expand on it.