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Description

Create a glossary of SEO terms for Account Managers to reference when communicating with clients.

Why

A greater understanding of SEO terminology can lead to more valuable conversations between Account Managers, SEO Specialists, and clients.

Glossary Doc

Glossary of SEO Terminology

🏁 Milestones / Project Timeline

  • Spoke with CS Team Trainer Ellen to determine CS/AM team training needs.
  • Ellen provided current documentation/glossary of SEO terms - we can use.
  • Created project for SEO glossary.
  • Create SEO glossary format.
  • Migrate content on current SEO glossary to new glossary.
  • Send to relevant team members for review.
  • Update glossary based on feedback.

(tick) Next Actions

  • Break down main CS/AM training project into separate projects.
  • Build and implement a glossary draft.
  • Send to Ellen, Lance, and others for review.

(question) Questions

Questions

Answer

What are some SEO abbreviations/terms that are most relevant to CS/AMs?

SEO, CTR, GSC, GS, GTM, keyword stuffing, crawling, indexing, external links, internal links, clicks, impressions, bounce rate, LSI, long-tail keywords

Shoudl this include a comment section for AMs to submit more terms they would like to know? Or would that more closely align with the FAQ sheet?

Should this be interlinked with the AM FAQ doc?

Decisions

Decision

Why

Update glossary weekly/monthly?

AMs may have future questions about SEO terms, so we’ll need a running list of SEO terms that can be added onto in the event we don’t cover everything in the initial glossary.

*Primary decision maker in bold.

Files & Resources

Related Projects


Notes

  • Will meet with Ellen on every 15th of the month to discuss department updates and any notes to add to this documentation.

  • Currently already have a brief SEO glossary - will need to expand on it.