Description
Establishing SEO training needs for Account Managing team
š Milestones / Project Timeline
- Review current training materials that Ellen sent over.
- Meet with Ellen to discuss the SEO training needs of the AM team.
- Schedule recurring monthly meeting with Ellen.
- Create/update SEO terminology glossary
- Create/update intake talk track
- Create/update report training
- Break the above projects up into separate documentation.
Next Actions
- Further review of current SEO training materials - what can be kept vs updated.
- Create separate projects for each AM training need.
- Update those sub-projects with necessary info.
Training Gaps Log
Gap | Create Training Yes/No | Created | Link | AM Team Trained |
|---|---|---|---|---|
EXAMPLE: Unable to communicate what Impressions and Clicks means concisely and accurately. | Yes | Done | ||
Unfamiliarity with reporting metrics - what does the data mean and where does it comes from? | Linked doc covers Report Call-Script Guide | Semi-complete (contingent on necessary updates) | ||
Does not know all the necessary information needed from the client for an intake call, nor the purpose of that information. | Linked doc covers intake call information - maybe needs elaboration? | Semi-complete (contingent on needing updates or being remade) | ||
Does not know full extent of SEO terminology. | Potentially - Lance started one previously that we can build from. | |||
Decisions
Decision | Why | Who |
|---|---|---|
Create/update report training | AMs unable to fully explain each metric on reports nor elaborate on monthly focuses/campaign decisions. | AMs |
Create/update intake talk track | AMs need to know the purpose of why we need the information we ask for on intake calls. | AMs |
Create/udpate SEO glossary | AMs are not aware of all of our SEO terminology, which would be very useful to know for communication with SEO reps and clients. | AMs |
Meet with Ellen monthly (every 15th of the month). | Touchbase with Ellen on a monthly basis about department updates and need-to-know information. | AM Trainer/SEO Trainer |
Related Projects
Ellenās current glossary of terminology for various departments: /wiki/spaces/DSCS/pages/3937501999
SEO glossary project: AM Training: SEO Glossary of Terms
Report Call Training project:
Intake Call Training projects:
Notes
Post call notes with Ellen:
Create/update report training
Create/update intake talk track
Create SEO terminology glossary (Lance may have started a glossary already that we can build from).
Ellenās current glossary that features all department terminology: /wiki/spaces/DSCS/pages/3937501999
Work with Reina to implement recurring training sessions
Meet with Ellen monthly
Notes/AM Resources from Ellen
This chain contains links to all the SEO resources that CS relies on and that were previously managed by an SEO SME.
Intro to SEO Courses: What is SEO? What is Reputation Management?
Intro to Client Sheets Course: Client Sheets(Overview)
How to find the SEO Specialist in CRM:Ā CS Team Training: Looking Up Digital Marketing representatives in the CRM
Intake Call Courses: Pre-Intake ResearchĀ SEO Intake
Report Call Courses: SEO 6 Month, SEO Report Call
Call Guide Articles: Intake Call, Report Call
SEO Features and Package Tiers(I am aware that new structure will be launching at some point): Confluence Article
Found a couple other resources in Confluence.
SEO Frequently Asked Questions(FAQs)Ā and NinjaCat SEO v2 Report Breakdown
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