Description
Establishing SEO training needs for Account Managing team
š Milestones / Project Timeline
- Review current training materials that Ellen sent over.
- Meet with Ellen to discuss the SEO training needs of the AM team.
- Create/update report training
- Create/update intake talk track
- Create/update SEO terminology glossary
- Work with Reina to implement recurring training sessions
- Schedule recurring monthly meeting with Ellen
Next Actions
Training Gaps Log
Gap | Create Training Yes/No | Created | Link | AM Team Trained |
|---|---|---|---|---|
EXAMPLE: Unable to communicate what Impressions and Clicks means concisely and accurately. | Yes | Done | ||
Unfamiliarity with reporting metrics - what does the data mean and where does it comes from? | ||||
Does not know all the necessary information needed from the client for an intake call, nor the purpose of that information. | Linked doc covers intake call information - maybe needs elaboration? | Semi-complete (contingent on needing updates or being remade) | ||
Does not know full extent of SEO terminology. | Potentially - Lance started one previously that we can build from. | |||
Decisions
Decision | Why | Who | When | Where |
|---|---|---|---|---|
Create/update report training | AMs unable to fully explain each metric on reports nor elaborate on monthly focuses/campaign decisions. | AMs | ||
Create/update intake talk track | AMs |
Related Projects
Dependencies
Future Work
Notes
Post call notes with Ellen:
Create/update report training
Create/update intake talk track
Create SEO terminology glossary (Lance may have started a glossary already that we can build from).
Ellenās current glossary that features all department terminology: /wiki/spaces/DSCS/pages/3937501999
Work with Reina to implement recurring training sessions
Meet with Ellen monthly
Notes/AM Resources from Ellen
This chain contains links to all the SEO resources that CS relies on and that were previously managed by an SEO SME.
Intro to SEO Courses: What is SEO? What is Reputation Management?
Intro to Client Sheets Course: Client Sheets(Overview)
How to find the SEO Specialist in CRM:Ā CS Team Training: Looking Up Digital Marketing representatives in the CRM
Intake Call Courses: Pre-Intake ResearchĀ SEO Intake
Report Call Courses: SEO 6 Month, SEO Report Call
Call Guide Articles: Intake Call, Report Call
SEO Features and Package Tiers(I am aware that new structure will be launching at some point): Confluence Article
Found a couple other resources in Confluence.
SEO Frequently Asked Questions(FAQs)Ā and NinjaCat SEO v2 Report Breakdown
Add Comment