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Things to consider in training materials

  • Using keywords

    • How to optimize using synonyms

      • How to optimize for both “used“ and “pre-owned”

      • “Dallas”, “Dallas-Fort Worth”, “DFW“

  • Advanced SEO

    • Recurring Crawl/check of optimized pages for issues\

      • 404, redirects, canonicals

    • Redirects

    • Canonicals

  • Team member onboarding

    • Send IT ticket to be added to PasswordState.

    • Introduction to people in the org (Directory of SEO, Erica?, others?)

    • Setting up your tools

      • Chrome+profiles+extensions

      • Passwordstate