The following is the content fulfillment process for the SEO Content Team. Content writers must be familiar with the process in order to complete their daily work. Last updated March 2022.

Foundational Knowledge

Coming soon.

Dealer Spike SEO Content Fulfillment Process 2022

Dealer Spike SEO Content Staging Board

Link to Board

Point of Contact: Lance Shroyer, SEO Director; Daniel Suh, Dealer Spike SEO Team Lead

The content process begins on the SEO Content Staging Board. SEO representatives use this board to request monthly content and send that information to the writers.

New Clients

Clients receiving content for the first time must have a new Trello card created for them. This responsibility falls on the Operations team. Ops will use the information provided from the intake call to create the new card.

If the intake call has not been completed before card creation, the responsibility then falls on the SEO rep to fill the Dealer Info section when the relevant information is made available.

Clients Who Request to Review their Content Before Publication

If a client stipulates in their intake call that they wish to review content before it’s published, you must include the Account Manager's email in the dealer’s card and add the “Requires Dealer Approval” label.

Creating Monthly Content Requests

Clients paying for Gold and Platinum SEO packages receive one and two pieces of content every month, respectively. It is the SEO rep’s responsibility to create these requests based on keyword research.

Dealer Spike Content Writing Board

Link to Board

Point of Contact: Amanda Kelner, Content Team Lead

Once content requests are created and moved to the Dealer Spike Content Writing Board, the Content Team will fill the requests.

Choosing Content

Content requests will be placed in the appropriate corresponding monthly request column. Content writers will pull cards from this column to work on.

All writers have a set number of assigned clients. Unless otherwise requested, writers should prioritize content requests as such:

High Priority requests from assigned clients
Oldest to newest requests from assigned clients, up until the following month’s work
Unassigned requests from the current month’s work
All requests from the current month’s work
Requests for the following month

Note on Priority 4: Content writers have a responsibility to their own work, but they also have a responsibility to the team’s work.

DS SEO Content Resources

Content Request Template (for Juniper)
Finished Content Template
DigMS Content Board (Trello)
CONTENT: Dealer Spike (Google Drive Folder)
Clockify
DS Compete Re-Write Index
Content Monthly Trackers (Google Drive Folder)
- The individual sheet changes on a monthly basis, use the folder to track down the most current sheet
WFH Tracker
The Sheet to End All Sheets
The Difference Between Pagefooters and Blog Article Assignments (in development)

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