1. Pick the UFG Content

The Locations

There are three locations where usable UFG Dealer Content is found, which is broken down into the below chart. Within each resource, content is categorized by the dealership vertical.

UFG Dealer Content

Resource Name

Document or

Folder

Partial or

Full Piece

Edited or

Unedited Piece

9. DC: About Us, Parts, Service, Local (UFG)

Folder

Full

Edited

Fix Me: New PP

Folder

Full

Unedited

1. Unused Sections for New PP

Document

Partial

Unedited

The Approach

I like to open up all usable UFG content to minimize how much I am writing:

Open all the UFG pieces in the “9. DC” folder that match the dealer’s vertical
Open all the UFG pieces in the “Fix Me: New PP” folder that match the dealer’s vertical
Open the “1. Unused Sections” twice
1. In one document, go to the “Any Vertical” section
2. In the other document, go to the section that matches the dealer’s vertical
Then, pick the UFG piece from the “9. DC” folder that contains the most content. Use this as the base and move that document to the dealer’s folder.
With that document open:
1. Go to the toolbar at the top of the screen.
2. Select “Tools”
3. Select “Word Count”
4. Check the box that says “Display Word Count While Typing”. This will make it more efficient to get to the minimally viable word count of 450-words (since you can see as you go how close you are to reaching that).