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Definition | Usage | Resource | |
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UFG | Up for Grabs: | Anytime it suits the request | |
AI | Artificial Intelligence: | Anytime it’d be faster/easier than another fulfillment option | |
Rewrite | Content created using internal resource written by a fellow content writer | Anytime it’d be faster/easier than using UFG or AI | |
Original | Content created using external resources written by those outside of our company | Anytime the request cannot be fulfilled with UFG, AI, or a Rewrite |
As a content writer, will I need to:
Create the Topic? | Research the Topic? | Write the Piece? | Edit the Piece? | |
---|---|---|---|---|
UFG | No | No | No | Yes |
AI | No | No | No | Yes |
Rewrite | No | No | Yes | Yes |
Original | Yes | Yes | Yes | Yes |
Frequently Asked Questions (WIP)
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Look at Here are some tools and ideas for generating new content ideas:
Look at websites that have blogs on that topic. See if there are topics in the index in different verticals that could apply (a Cost of Ownership boat piece, for example, could be a springboard to a Cost of Ownership for a trailer keyword). Ask your teammates
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Leave a comment on the piece’s title and say do not use for rewrite resource and explain the factual error |
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