The following is the content fulfillment process for the SEO Content Team. Content writers must be familiar with the process in order to complete their daily work. Last updated March 2022.
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Baseline Information
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Dealer Spike SEO Content Staging Board |
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Content Team Lead - Amanda Kelner DS Senior Content Writers - Madison Garner (U.S.), Mohit Gupta (India) U.S. |
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Foundational Knowledge
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Content Writers - Sheradan Hill, Jess Zelhart India Content Writers - Trishna Sharma Belize Content Writers - Kory Leslie (Part Time; Temp) ~ SEO Director - Lance Shroyer DS SEO Team Lead - Mia Lupo SEO Senior Rep - Jose Viscaya ~ QA Team Lead - Ned Faulhaber ~ Juniper Digital Marketing Manager (Posting Questions) - Gabe Reyes Juniper Marketing Project Coordinator - Fernando Mendez |
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Old SEO Packages
2022 SEO Packages
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For a breakdown of each content format, refer to the Content Format Breakdown page. |
Dealer Spike SEO Content Fulfillment Process 2022
Dealer Spike SEO Content Staging Board
The Staging Board Process (link to come)
Point of Contact: Lance Shroyer, SEO Director; Daniel SuhMia Lupo, Dealer Spike SEO Team Lead; Jose Viscaya, Senior Rep
The content process begins on the SEO Content Staging Board. SEO representatives use this board to request monthly content and send that information to the writersfor the Content Writers to fill.
New Clients
Clients receiving content for the first time must have a new Trello card created for them. This responsibility falls on the Operations team. Ops will use the information provided from the intake call to create the new card.
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If the intake call has not been completed before card creation, the responsibility then falls on the SEO rep to fill the Dealer Info section when the relevant information is made available. |
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If a client stipulates in their intake call that they wish to review content before it’s published, you must include the Account Manager's email in the dealer’s card and add the “Requires Dealer Approval” label. |
Creating Monthly Content Requests
Clients paying for Gold and Platinum SEO packages receive one and two pieces of content every month, respectively. It is the SEO rep’s responsibility to create these requests based on keyword research.
When a new client begins content fulfillment with Dealer Spike, the Content Team Lead will notify the writers of these new assignments in their respective tracking sheets. Unless otherwise noted, the writer will be expected to begin content fulfillment for that client the month they are assigned to them.
The Content Team Lead will also tag writers on the template cards in the Staging Board.
Dealer Spike Content Writing Board
Point of Contact: Amanda Kelner, Content Team Lead
Once content requests are created and moved to the Dealer Spike Content Writing Board, the Content Team will fill the requests.
Choosing Content
Content requests will be placed in the appropriate corresponding monthly request column. Content writers will pull cards from this column to work on.
All writers have a set number of assigned clients. Unless otherwise requested, writers should prioritize content requests as such:
High Priority requests from assigned clients
Dealers whose content requires approval
Oldest to newest requests from assigned clients, up until the following month’s work
Unassigned requests from the current month’s work
All requests from the current month’s work
Requests for the following month
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Note on Priority 4: Content writers have a responsibility to their own work, but they also have a responsibility to the team’s work. If time allows, writers should offer to help other writers complete their workload. |
DS SEO Content Resources
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Content Monthly Trackers (Google Drive Folder)
The individual sheet changes on a monthly basis, use the folder to track down the most current sheet
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The Difference Between Pagefooters and Blog Article Assignments (in development)
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What each writer has time to take on in addition to their own work is up to the individual writer’s judgment. |
A Note About the 2022 SEO Packages
Starting in September 2022, the LeadVenture Sales team will begin selling new 2022 SEO packages. The fulfillment process will largely stay the same in it’s setup. The distinct differences have been listed below. They are also articulated in other forms of documentation. All questions should be directed to the Content Team Lead.
All clients signed with the 2022 packages will be labeled with a “2022 [Package]” label.
The clients who sign up for the following packages will receive the following number of pieces each month:
Silver - 1
Gold - 2
No change for Platinum clients
Silver, Gold, and Platinum clients will receive content for their About Us, Parts, and Service pages when supplementary information is made available.
Gold and Platinum clients will receive content Local Pages, 2 and 4 respectively.
All content submissions will include a Title Tag and Meta Description, including Inventory Content.
Clients on the old packages will remain on the old packages until otherwise noted.
Filling Content
After choosing a request to work on, writers will fill the request to the best of their abilities. Writers should draw on their own compositional capabilities, as well as use information provided by the team.
Details on the structure of each content format can be found under the Formatting Guidelines dropdown in the Baseline Information section.
The LeadVenture Content Style Guide
The Content Writers are expected to follow the style rules established in the LeadVenture Content Style Guide. Writers should familiarize themselves with the style rules and reference the guide when questions arise. Any style choice not addressed in the guide should be raised to the team, or can be submitted for addition/revision using the LeadVenture Style Guide Feedback form. Users may also use this form to contest style rules, which will be reviewed and discussed by the team.
The Dealer Spike Rewrite Index
The Dealer Spike Content Team collects all unique topics they cover, both for pagefooters and blog articles. When the opportunity presents itself, writers are encouraged to use the information provided in previously written content to provide new, unique content for their client requests. The piece must adhere to the bounds of the request and the content itself must be unique. Dealer Spike policy does not permit directly copying sentences and paragraphs from one piece to another. All content must be as unique as possible to each client request.
Original Content
In many cases, a request does not permit for a previous topic to be used and the writer must create a new, original topic. The new topic must adhere to the bounds of the request and must be appropriate for the assumed or known audience.
‼ Dealer Spike does not permit offensive or discriminatory content topics. Any concerns that this policy has been violated should be raised to leadership immediately.‼
Writers are encouraged to use a number of resources to create new topics, including:
The Article Idea tab in the Rewrite Index, currently being migrated to the main Articles tab as black, unlinked entries.
Any of the team’s Original Content Creation Resources.
The Content Team Biweekly Brainstorming Meeting (contact Team Lead Amanda Kelner for the meeting invite).
Contacting fellow writers for assistance.
Contacting the SEO Rep for assistance.
Independent research.
Additional Resources
Writers can also turn to resources like:
Any of the team’s Definition Guides
Writers are also encouraged to discuss challenges with the team, other individual writers, or with the Content Team Lead. This can be carried out in Teams chats or voiced at regularly held meetings.
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If the request cannot be completed for any reason, the writer is within their rights to kick the piece back to the SEO reps for corrections. Follow the process outlined in the Kickback Process for Content guide. |
Submitting Completed Content to QA
Once the content is complete, the writer will perform first-line QA, looking for errors and areas of improvement. Once satisfied with the content, the writer will submit the piece to the QA team for more thorough review.
In a comment on the Trello card, the writer will appropriately fill out the Finished Content Template based on the content format used.
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When submitting a pagefooter, the writer will only be required to fill out the top portion of the template above the solid line. Writers are expected to provide: Complete - Month (Request Month) #/# (Batch Number) Example: Complete - April 1/2 |
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When submitting an article, the writer must fill out the entire template. Writers are expected to provide: Complete - Month (Request Month) #/# (Batch Number) Articles Only Example: Complete - April 2/2 Articles Only |
Once the writer has filled out the Finished Content Template, they’ll click the “Save” button to post the completed piece in a comment on the card. Repeat this process for all requested pieces for that month. When all requested pieces have been posted to the card, the writer will click the QA button corresponding to their name on the right-hand menu in the card. This will send the card to the Content QA Board.
Recording Information
After submitting content to QA, the writers must fill out relevant record-keeping documents and spreadsheets.
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The Work Done Import tab in each client sheet is designed to keep an inventory of all content that has been written for one client by the content writers. Each completed piece must be entered into column M in the following way:
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Which row do we put our Google Doc link? When there is a discrepancy between the topic in the Work Done Import and the Trello card, how do we know where to put our Google Doc link? When there is a discrepancy between the type of topic requested on the Work Done Import and the Trello card, how do we know where to put our Google Doc link? When there isn't a row mentioning content (for example, the month only has two rows and both say "YouTube"), should content team kick that card back and ask the rep to adjust the Google sheet? Do you want content to add the rows (and if so, where do they go? Above the YouTube content? Below the Youtube content?) What information do you want us to put in the cell? Do you simply need the keyword (like "travel trailer)? Do you need the topic (like "travel trailer - buying guide")? Do you need the type of content (like "travel trailer - buying guide (article)")? If the rep has incorrectly placed text/URL in the content column, what should we do? Kick it back? Remove the text (where do we place it instead)? Is it okay for content writers to freeze the left hand column and top row for easier scrolling to the Content Link? Is it okay for content writers to make the content document column a light gray so it's easier for us to keep track of where our entry needs to go? |
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Daily work is tracked using the content monthly tracker. More info pending. |
Dealer Spike Content QA Board
Content is sent to the QA board where a QA specialist may choose to ready through the piece to check for small errors, or notify the writer of major revisions.
When writers send their cards to the QA board, the cards are sorted into columns corresponding to each content writer. The QA team only has time to screen a portion of the content that is written. It is up to the QA specialist to decide if a piece should be screened or sent directly to publication.
Dealer Spike Content Posting Board
QA sends all content to the Posting Board where the Juniper team will eventually publish the piece to the client's website. This is also where the team manages content that must be screened by the client ahead of time. More details can be found on the Dealer Approval Process page.