This SOP is a work in progress. If you notice anything that is out of date, could be more clear or could be more efficient, please update the SOP or add a comment to start a conversation.
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The need for a new SOP is identified.
SOP title is added to a Workflow section of as a new row in the SEO SOPs pageSOP Index.
You are assigned to write an SOPYour name is added to the “Assignee(s)” column of the SEO SOP Index.
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title | Step 1: Make a copy of the "SEO SOP Template". |
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Helpful hint: An alternative way to find the template is to: Search for “SEO SOP Template“ in the search box at the top of confluence. Click the “SEO SOP Template“ page result. When the page loads, click the 3 dot menu. Click “Copy”.
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After you click “Copy“ you will see a popup. Under the section “Select space“ make sure that “DigMS - Digital Marketing Services“ is selected. Under “Parent page“, select the Workflow page that corresponds to the Workflow sections in the SEO SOP Index where this SOP is listed under on the SEO SOPs page..
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To find the correct “Parent page”: How to write an SOP is listed in the SEO SOP Index under the section 2. SOP & Process Creation. Then find the matching folder 3. SOP & Process Creation in the left sidebar. This is the correct “Parent page“.
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title | Step 2: Update the title of the "SEO SOP Template". |
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title | Step 3: Link to your SOP. |
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Now we want to link up your fresh new SOP in the SEO SOPsSOP Index table. Click “Publish” in the upper right of the page. Copy the URL from the address bar of your published page. Go to SEO SOPsSOP Index. Click the pencil at the top of the page to edit SEO SOP Index. Look for the row for the SOP that you are writing in the “Workflows & SOPs” “SOP” column. Highlight the text for the title of your SOP. Click the link icon 🔗 in the menu bar. Paste the link. Type “ctrl + enter”. Click “Publish“ in the upper right of the page to save the “SEO SOPs“ “SEO SOP Index“ page. Now click through to your SOP. Click the edit pencil ✏ at the top of the screen to keep editing your SOP.
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title | Step 4: Write the Purpose. |
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title | Step 5: Write the Inputs. |
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Example: For monthly keyword list maintenance: |
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title | Step 6: Write steps heading. |
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Now, we will write the heading for our first step in the SOP. In the header row of the step replace the “#” symbol with the number “1“. Then, after the colon “:“ Write a short heading for this step.
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Helpful hint: Make step titles as concise as possible, preferably less than 10 words. |
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title | Step 7: Write step introductory paragraph (optional). |
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Good example: If we were to add an introductory description to this step, something like this would be great: “Next, we will write out a short introductory paragraph for this step.” |
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title | Step 8: Write step bullets. |
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Helpful hint: Please use one bullet per action that the user will take. |
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title | Step 9: Adding brand specific content. |
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Helpful hint: Each brand section should have a horizontal line before the brands, between them, and after. |
ARI
Dealer Spike
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title | Step 10: Adding images and videos. |
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title | Step 11: Adding links. |
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title | Step 12: Adding Info Panels. |
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Add an Info Panel whenever you need one to grab attention and provide additional clarification. Do this by navigating to the plus symbol in the formatting bar and type “panel” You’ll be able to select which panel you want.
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title | Step 13: Bold important text. |
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Good example: If you are referring to a column in a spreadsheet, you might want to bold the name of the column you are referring to like this: Look on the SEO SOPsSOP Index page in the Reviewer(s) column to see who will review your finished SOP. |
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title | Step 14: Write additional steps by repeating steps 6 - 13. |
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Helpful hint: Write your steps so that someone who has never done this task before can do so without aid. |
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title | Step 15: Write the Outputs. |
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Good example: If you were writing an SOP for submitting a content request: Outputs: |
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title | Step 16: Write the FAQs. |
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The FAQ is where we can put any additional information that might be relevant to this process. Tip |
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Good example: For FAQ examples, scroll down and look at the FAQs for this page. |
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title | Step 17: Doublecheck your work. |
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Now that you’ve written up a complete SOP, give it a double-check. Check to ensure that the document aligns with directions in this SOP, How to Write an SOP. Check for spelling mistakes. Check for grammatical mistakes. Make sure that each step is titled properly.
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title | Step 18: Send your SOP for review. |
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Once you’re happy with your SOP, mark it for review. While in editing mode, click the three-dot menu in the upper right of the page. Click “Add labels”. Type in the text box “review-FIRST*NAME*OF*REVIEWER“ If the label already exists, select it from the suggestions that automatically populate. If the label does not already exist, click “Create review-FIRST*NAME*OF*REVIEWER“ instead. Click “Close“.
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title | Step 19: Publish the SOP. |
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Now it’s time to publish your finished SOP. |
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FAQs
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A standard operating procedure is a set of written instructions that describes the step-by-step process that must be taken to properly perform a routine activity. SOPs should be followed the exact same way every time to guarantee that the organization remains consistent and in line with business standards. Additionally, see the video: What is an SOP? |
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title | Who can edit an SOP? |
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Anyone on the team can edit an SOP! If you can make the SOP better, please do. If you think a screenshot of a process will really help clarify things, add it. If you think you could reword something to be more clear, go ahead! If you think the process itself should be changed, propose a process change! |