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This guide covers the formatting for filling out the “Actions Taken” Guide. Consistent formatting ensures accuracy for the Content Completion Report. Made by Madison GarnerLyra, March 2024

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Basic Format: Type of Content Request - How the Writer Filled the Request

...

Article - Original

Pagefooter - Original

Custom - Original

DC - Original

Article - Rewrite

Pagefooter - Rewrite

Custom - Rewrite

N/A

Article - AI

Pagefooter - AI

Custom - AI

N/A

Article - UFG

Pagefooter - UFG

Custom - UFG

DC - UFG

Article - MM

Pagefooter - MM

Custom - MM

DC - MM

Type of Content Request

Term to use in “Actions Taken”

What It Is

What Reps May Call It

Article

Content published to the dealer's blog

Article

Blog Post

Pagefooter

Content published to the dealer’s inventory page

Pagefooter

Inventory Content

Footer

DC

Content that is part of the “new Product Packages”

We are calling it “DC” for “Dealer Content”

About Us

Local

Parts

Service

Custom

Content that is not one of the other types of content we do

Custom

Custom Page

...

Term to use in “Actions Taken”

What It Is

Original

Writer created the piece from scratch, meaning there was no existing up-to-date rewrite available to use.

Researching a topic, understanding it, and then deciding how to format the piece takes a significant amount of time before the writing itself can begin.

Rewrite

Writer created the piece using an existing piece as a resource, meaning no additional research was needed.

AI

Writer utilized an Artificial Intelligence tool to assist with some aspect of the writing process, such as topic idea generation, research, formatting, writing, or rewriting. The AI tool is not able to do the complete process from start to finish, but is rather a tool in a writer’s toolkit for completing work.

UFG

Writer used an “Up for Grabs” piece, which is an already-created piece. This still requires editing what has already been written, fact checking any claims made, as well as writing.

At the bare minimum, the writer had to add the dealer name, locations, and any rep-requested secondary keywords. Often, the writer has to add an introduction paragraph and a conclusion paragraph. Sometimes, the writer also has to add another header section or two in order to meet word count.

MM

Stands for “Mail Merge”, shorthand for the AI Tool Reina made

Similar to an “Up for Grabs” piece, the writer will need to edit what’s already been written, fact check claims made, ensure the piece includes the dealer’s name, physical location, target location, and any secondary keywords.