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Summary

Identify and assign Skillshop GA4 Beginner and Intermediate courses to SEO team members based on seniority levels.

Target release

Priority

Status
colourRed
titleHIGH

Project status

Status
colourBluePurple
titleIn Progressdone

Progress

Status
colourBlue
title80%100%

Brand

Status
colourGreen
titleDS
Status
colourGreen
titleARI
Status
colourRed
titleND

Owner

Kyle Sharrer

Team

Status Note

Majority of team Team has finished their assigned coursescourses and have been provided documentation on how to access GA4 profiles.

Key Dates

  •   Take GA4 courses.
  •   Determine which reps are assigned which Skillshop GA4 courses (Beginner, Intermediate).
  •   Added GA4 courses to Training Tracker for each rep.
  •   Notify and assign out courses to team.
  •   Created documentation on how to view GA4 profiles.
  •   Coordinate with Grant about follow up sessions. Set tentative date for follow up after deadline.
  •   All team members finished and sent screenshots of completed GA4 courses completeto Team Leads.
  •  Grant to set follow up sessionsHave been given documentation on how to access GA4 profiles.

Resources

https://skillshop.exceedlms.com/student/catalog/list?category_ids=6431-google-analytics-4&utm_campaign=redirect&utm_source=analytics-academy&utm_medium=banner

Expected impact

SEO team has the ability to navigate the tool to locate specific metrics.

Actual impact

SEO reps have completed the courses and are trained on navigating the GA4 space.

...

  •  Review Skillshop courses to determine which team members should take which courses.
  •  Speak with Katie and Alexis to determine team bandwidth for taking courses and set a due date.
  •  Add GA4 courses in Training Tracker.
  •  Create documentation on how to access GA4 profiles.
  •  Set recurring reminders for team about due date during stand up - recommend people take time on Fridays to take courses.
  •  Coordinate with Grant on follow-up sessions for team on GA4 - will have follow-up session during GA group sandbox session.

...