Purpose
To replace content requests in Salesforce. You will complete “content requests” via the FWD Records rather than on the Content Tasks.
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The WD-# and Account are automatically created and filled in when you add a new line through the account level. (*NOTE: If you add new lines through an individual report you created, you must add the account yourself or the record will be orphaned.)
Status:
Blankfor previous months
Completed for the current monthpublished work and be sure to update the “Completed Date”
Planned for future months
Report Date: Start with the 1st of the month and all deliverables for the month should have an ascending date. (Example: 1/1/2024, 1/2/2024, 1/3/2024)
Content Type: Pick from the drop-down the type that most accurately represents the work for the month.
*Reminder:Header & Footer is no longer a viable option. Each type should have its own row.
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Content Link: Where the URL for the completed page or content piece will go before reporting. (ONLY fill out when the content is live on the site)
Part 2 of the FWD Record: Content Fields
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Justification: This is why you’ve selected this focus.
Acceptable Justification Reasons:
Rankings for the page are down (You’ve seen this in Google Search Console or AccuRanker)
The page has yet to be optimized
The dealer requested the focus
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This will work for now. I am meeting with Lance to determine the best way to format these. Basically, I want to ensure we’re mentioning the factors we claim to look at such as: inventory levels, search volume, competition, rank, etc… I want to back up our decisions with data. If you have any ideas, please reach out to me directly. I am always open to new ideas.
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(*This is required for ALL FWD records, not just the content foci.) - SEO Justification Documentation
Content Notes: These are notes related to the focus that you have for the writer. This is also where ARI H2s & Custom Page information will be placed.
Secondary Keywords: This is optional. These are high-ranking keywords from AccuRanker that you would like the content team to include in the piece.
Resources: This is an optional field to share any outside resources or pieces from the Rewrite Index with the content team.
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