The Locations
There are three locations where usable UFG Dealer Content is found, which is broken down into the below chart. Within each resource, content is categorized by the dealership vertical.
UFG Dealer Content Resource Name | Document or Folder | Partial or Full Piece | Edited or Unedited Piece |
|---|---|---|---|
Folder | Full | Edited | |
Folder | Full | Unedited | |
Document | Partial | Unedited |
The Approach
I like to open up all usable UFG content to minimize how much I am writing:Any combination of these resources could be used to make your About Us page.
The Process
Open to the “9: DC” folder
See if there is an About Us piece that matches the dealer’s vertical.
If there is, move that to the dealer’s folder
If there is not, see if there is one in the “Fix Me: new PP”.
If there is, move that to the dealer’s folder
If there is not, open the “1. Unused Sections” document.
See if there are any usable sections in the “Any Vertical” section and the given vertical section. Copy and paste any usable sections into a new document in the dealer’s folder.
Open all the UFG “About Us” pieces in the “9. DC” folder that match the dealer’s vertical
Open all the UFG “About Us” pieces in the “Fix Me: New PP” folder that match the dealer’s vertical
Open the “1. Unused Sections” twice
In one document, go to the “Any Vertical” section
In the other document, go to the section that matches the dealer’s vertical
Then, pick the UFG piece from the “9. DC” folder that contains the most content. Use this as the base and move that document to the dealer’s folder.
With that document open:
Go to the toolbar at the top of the screen.
Select “Tools”
Select “Word Count”
Check the box that says “Display Word Count While Typing”. This will make it more efficient to get to the minimally viable word count of 450-words (since you can see as you go how close you are to reaching that).
Part 2:
Use Information from the Dealer Intake
Note: Not all dealers will have all of the below information in their intake.
Open up the dealer’s OF Chatter and see their Dealer Info section.
- Add the below information into the piece. Be sure to “copy” then “paste without formatting” to keep the highlight formatting and to match the font
.
...
Introduction
...
UFG Content Location
...
Name
...
Each DEALERSHIP mention
...
Physical Location(s)
...
Each PHYSICAL LOCATION mention
...
Target Location - Primary
Target Location(s) - Secondary
...
Each TARGET LOCATION mention
...
Products
...
UFG Content Location
...
Authorized Dealer For:
...
Section that describes what the dealer sells
For example: We are proud to be an authorized dealer for [Brand A, Brand B, and Brand C]
...
Most Important Products:
...
Section that describes what the dealer sells
For example: We carry a variety of products, such as [product A, product B, and product C]
...
Most Important Brands:
...
Section that describes what the dealer sells
For example: We carry top manufacturers, such as [Brand A, Brand B, Brand C]
...
Least Important Products
...
Avoid mentioning those in the piece
...
Terms to Use/Avoid
...
Focus on using the terms they want and avoid using the terms they do not want
Note: For any brand names mentioned, be sure to use relevant Trademarks!
...
About Us Page
...
UFG Content Location
...
In Business
...
Mention anywhere, likely in the introduction paragraph or a dedicated “About Our Dealership” section
...
Family-owned and operated
...
Mention anywhere, likely in the introduction paragraph or a dedicated “About Our Dealership” section
...
Community Involvement
...
Mention anywhere, likely in the conclusion paragraph or a dedicated “About Our Dealership” section
...
Anything else that sets the dealer apart
...
Mention anywhere, likely in the conclusion paragraph or a dedicated “About Our Dealership” section
...
Parts Page
...
UFG Content Location
...
OEM Parts and Accessories
...
Mention in the Parts Section
For example: We carry OEM parts from brands such as [Brand A, Brand B, and Brand C].
...
“Offers” List
...
Mention in the Parts Section
For example: Our parts department offers aftermarket parts and accessories, gear and apparel, parts and accessory installation, and special ordering of parts.
Note: For any brand names mentioned, be sure to use relevant Trademarks!
...
Service Page
...
UFG Content Location
...
Factory Certification
...
Mention in the Service Section
For example: We are factory certified for [Brand A, Brand B, and Brand C].
...
“Offers” List
...
Mention in the Parts Section
For example: Our service department offers routine maintenance, seasonal maintenance, engine repairs, and on-site storage.
...