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Introduction to KeywordsLearning what keywords are and how to determine their value to a site:
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Where to Find Relevant KeywordsIdentifying high-value keywords through research tools and by knowing your niche:
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What Tools to Use for Keyword ResearchIntroduction to the tools that allow us to conduct proper keyword research. The Trainer will present each of the following tools once the provided reading from above is finished:
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Analyzing the Value of Keywords
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Using Keywords On-SiteHow to utilize keywords in context to increase a webpage’s SEO value:
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What is Keyword Cannibalization?Learning what keyword cannibalization is and how it impacts SEO:
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