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This page will be used to keep track of the projects and resources associated with IRV Content Fulfillmentcovers information related to completing content for IRV clients.

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The Background

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titleWho is IRV?

“IRV” refers to a company acquired by Leadventure that serves a handful of RV dealerships. There are over 100 clients and the group receives 400+ content pieces a month.

Starting in January 2025, the DS/ARI content team began fulfilling content for them.

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titleIs the Content Process Different than the DS/ARI Process?

The end goal is for the IRV process to be exactly the same as the DS/ARI process.

This streamlining will maximize efficiency - both of the specific process and by allowing other content writers to help out if/when the dedicated IRV content writer is out-of-office.

There are currently a few nuanced differences, which are detailed in the process part of this guide.

Resources

  • Sheets - List of IRV clients going into February 2025

  • Salesforce - List of IRV clients

  • Salesforce - List of open content tasks for IRV clients

  • Excel - List with Dealer Info for IRV clients (Sonelle’s clients)

  • Drive Folder - Home to the IRV clients' Dealer Folders

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Projects

January Content Fulfillment - In Progress

  •  Lyra | Go through the RV Up for Grabs folder and utilize as much content as possible for January requests
  •  Lyra | Go through the Fix Me: Generic Content folder and utilize as much content as possible for January requests
  •  Lyra | Assign pieces that are not UFG eligible to Elizabeth

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Record Keeping

Record keeping in case it’s useful down the road

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titleCompleted Projects

Before Content Fulfillment Can Begin:

  •  Lyra | Create a folder for each IRV client within the “CONTENT: IRV” folder
  •  Lyra | Add Dealer Info for each IRV client