The dealer’s Dealer Info is added to their Ongoing Fulfillment Chatter
(This contains how the dealer wants their name written in content, their physical location, and any target locations. It also contains hyperlinks to the dealer’s website, content folder, and fulfillment work done)

Lyra Freely
(Madison Garner in Salesforce)

The Fulfillment Task is created and assigned to the “Ignite SEO PF” queue.

(This ensures it shows up on the Report, which the Content Team uses to identify content needing to be written).

TBD

The Fulfillment Task is updated with the hyperlink to the WD## entry (in the “Task Details/Instructions” section).

(This ensures the writer completes the right assignment for that dealer for that month).

Juniper

The Fulfillment Work Done has the type of content described in the “Content Type” section.

(This lets the writer know whether they should be writing an article or a pagefooter, which have different submission requirements).

The Rep

The Fulfillment Work Done has the keyword described in the “Content Focus” section.

(This lets the writer know what the content piece should be about, such as a broad product like “RVs”, a specific product like “Travel Trailers”, or a brand’s product like “Forest River Travel Trailers”)

The Rep