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titleHow Do the DS/ARI and IRV Content Processes Compare?

This table shows the similarities (cell background green color) and differences (cell background yellow color) between the content processes.

DS/ARI

IRV

Where the Content Lives

In Google Drive, in the CONTENT: Dealer Spike folder and the CONTENT: ARI folder

(Previously, in the website uploading tool)

Now - In Google Drive, in the CONTENT: IRV Folder

Who Decides the Keyword Focus

The rep

The rep

Who QA-s the Content

The QA team as needed

Pablo, when putting the content through ICC

How are writers alerted to an issue needing their attention

The rep messages on Teams

or

The rep leaves a message in the Chatter

Pablo leaves a message in the Chatter

Fulfillment Task -

The Due Date

The date the writer sends the task onto the next step in the pipeline

The date the writer sends the task onto the next step in the pipeline

Fulfillment Task -

The Owner

Stays the writer

Changes to Pablo Ponce

Fulfillment Task -

The Queue

Changes from “DS/ARI Content Team” to “DS/ARI Juniper Team PF”

Exception: If the piece needs QAing, the queue will change to “DS/ARI QA Team”

Stays the same “Ignite SEO PF”

Fulfillment Task -

The “Actions Taken” Field

Describes the type of content (Article, Pagefooter, etc.)

Describes the type of content (Article, Pagefooter, etc.)

Fulfillment Task -

The “Task Details/Instructions” Field

Contains the WD## Link

Added by Juniper

Contains the WD## Link

Added by Juniper

Fulfillment Work Done -

The “Content Focus”

Keyword from rep
Writer adds topic following File Name/Rewrite Index format

Keyword from rep
Writer adds topic following File Name/Rewrite Index format

Fulfillment Work Done -

Completed Piece URL

The Google Doc link

The Google Doc link

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The Content Process

Expand
titleBefore the Writers Can Start...

The Task

Completed By

The dealer’s Dealer Info is added to their Ongoing Fulfillment Chatter
(This contains how the dealer wants their name written in content, their physical location, and any target locations. It also contains hyperlinks to the dealer’s website, content folder, and fulfillment work done)

Lyra Freely
(Madison Garner in Salesforce)

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Resources

  • Sheets - List of IRV clients going into February 2025

  • Salesforce - List of IRV clients

  • Salesforce - List of open content tasks for IRV clients

  • Excel - List with Dealer Info for IRV clients (Sonelle’s clients)

  • Drive Folder - Home to the IRV clients' Dealer Folders

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