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Madison Garner

Madison Garner

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Info

This content is created with Reina’s AI tool, but still needs a human editor to ensure it meets the Leadventure quality standards.

The Process

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  1. Reina will assign you content to be edited

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titleWhere to Find

Pull up the Salesforce dashboard

Click on “My DS/ARI Content Requests (New)” report, on the lefthand side (pictured below)

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You’ll see the report with all the content assigned to you. The MM content needing to be edited will be labeled with “- MM” in the actions taken section. For example “Pagefooter - MM” or “Article - MM”

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1. Locate the Content

In Salesforce

For Most Dealers

In Excel

For Trailer Central

The Process (WIP)

  1. Reina will assign you content to be edited

  1. Pick a piece to edit, then open up the following aspects related to the piece itself:

    1. The Dealer Info

    2. The Fulfillment Task

    3. The Task Details/Instructions

    4. The Completed Piece URL

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titleExample (WIP)

  1. Open up the following resources related to editing the piece:

    1. For the File Name - How to: Name a File or the Rewrite Index

    2. For Any Brand Mentions - Trademark Guide

  2. Edit the piece

  3. Send off to Juniper

    1. Change the Due Date to today’s date

    2. Change the queue from “DS/ARI Content Team” to “DS/ARI Juniper Team PF”

What You’re Looking For (WIP)

Meets Content Requirements

  • Word Count

  • Uses the primary keyword as well as 1-3 secondary keywords

    • Check the Dealer Info to make sure there are are not any terms to avoid → some dealers want “pre-owned” instead of “used' for example

Correct Formatting

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titleFile Name

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titleIncorrect Capitalization of Keywords/Phrases

Sometimes, the AI will capitalize keywords or phrases that should not be capitalized.

For Example:

This should be 'utility terrain vehicle”, not “Utility Terrain Vehicle”

Incorrect Capital.PNGImage Modified

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titleIncorrect Capitalization of Headers

Be sure headers follow Title Case format

Factually Accurate

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titleMentioning the Dealer's parts/service departments

Sometimes, the conclusion paragraph will include a shout out for the dealer’s parts and/or service departments. Always check the OF Chatter to ensure the dealer actually has these offerings!

  • Dealer Info - correct locations, preferred name, etc

  • Correct formatting with hashtags

    • remove the WD-# in file name

    • correct file name

  • Accurate statements

  • Fulfilling requirements for that specific type of content (article, pagefooter, dealer content)

  • Correct use of trademarks for brand-related content

  • Proper phrasing - sometimes the AI will have a slightly off version of a colloquial phrase

    • Should be “without batting an eye”

      Phrasing.PNGImage Modified

      Should be “has never been easier” and not “been easier”

phrasing 2.PNGImage Modified