Google Ads
If you run Google Ads campaigns and have enabled Auto-Tagging, Google Ads will show as the lead source in the ARI CMS lead record when a user When a consumer gets to your ARI Responsive Website via one of your ads. More technically, if an online user gets to your website via your website URL appended with via a URL that contains a Google Click ID (GCLID), that respective lead will be attributed to Google Ads AND that consumer submits one or more of the web forms on your responsive website, Google Ads will show as the source for those leads in your ARI CMS Lead Management admin.Lead Management system. The Google Click ID is a URL parameter that transmits information between Google Ads and Google Analytics, and the ARI system will automatically attribute leads to Google Ads when a Google Click ID is present in the link that brings the consumer to your website.
Example
Your Campaign Landing Page: yourdomain.com/product-specials
Google Click ID: gclid=123456
Google Ads Campaign URL: yourdomain.com/product-specials?gclid=123456
The Google Click ID (GCLID) is a URL parameter that transmits information between Google Ads and Google Analytics. When a user gets to your site and submits one or more forms, it's noted in your ARI CMS lead records that the lead was generated through one of your campaigns.
Lead Management - Leads Table
In your Lead Management, you can see leads generated via a Google Ads campaign on the primary management page. Those leads list a "Source" of "Google Ads".
Lead Management - Lead Detail
Lead Detail pages also show applicable leads as being sourced through a "Google Ads" campaign.
