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- Determine which Content Fulfillment Option to use.
- Create (or move) the document into the Dealer’s Folder (ARI or Dealer Spike)
- Create the proper File Name.
- Use proper SEO Keyword Practices:
- Use the primary keyword in the intro, outro, and at least one header.
- Use the primary keyword as the most mentioned keyword in the body of the piece.
- If rep provides secondary keywords, use 1-3 from the list.
- Meet all the Type of Content requirements.
- Meet (or exceed) the Word Count requirements.
- Follow all the Style Guide requirements.
- Follow any relevant Trademark requirements.
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