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  •  Determine which Content Fulfillment Option to use.
  •  Create (or move) the document into the Dealer’s Folder (ARI or Dealer Spike)
  •  Create the proper File Name.
  •  Use proper SEO Keyword Practices:
    •  Use the primary keyword in the intro, outro, and at least one header.
    •  
    Uses
    • Use the primary keyword as the most mentioned keyword in the body of the piece.
  •  If rep provides secondary keywords, use 1-3 from the list.
  •  Ensure Meet all the piece meets the Type of Content requirements.
  •  Ensure the piece meets the Meet (or exceed) the Word Count requirements.
  •  Ensure Follow all the piece meets the Style Guide requirements.
  •  Ensure the piece meets Follow any relevant Trademark requirements.

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