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Purpose: Introduces the reader to the dealership’s parts department, which is where customers go to: get advice on which parts to buy, buy parts, and get out-of-stock parts ordered on their behalf. |
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- Provide information about the dealership’s parts department
- Note: You do not need to follow the exact order of the outline - you can order the topics however you like as long as every relevant topic for that dealer is covered
- Meet the 450 word count requirement
- Have the primary keyword and any secondary keywords used throughout the piece in a way that Google will recognize those as the keywords
- Have the target location mentioned in at least one header and at least one paragraph (in addition to the introduction and conclusion paragraph)
- Properly use trademarks with brand mentions
Outline
Introduction Paragraph
About the Dealer’s Parts Staff
About the Dealer’s OEM Parts and Accessories
About the Dealer’s Aftermarket Parts and Accessories
About the Dealer’s Supplier Relationship
About the Dealer’s Gear and Apparel
About the Dealer’s Parts Installation
Conclusion Paragraph
“Buy Parts” Button
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The following covers the most popular dealership offerings. Each dealer may not offer all of them. For example, they may not sell aftermarket accessories. When you write a Parts page, be sure to cover everything the dealer does offer (based on the Dealer Info in the OF Chatter as well as the Dealer Website). Do NOT claim the dealer offers something unless it is explicitly mentioned in one of those resources. |
Introduction Paragraph
Header: NONE - provided by the SEO reps and already onsite
Body of the Paragraph
- Summarized description of the parts department
- State the dealer’s physical location and their target locations
- Use any rep-requested product keywords
- For example: Product keywords (such as travel trailer, fifth wheel, motorhome)
- For example: OEM keywords (such as Forest River, Keystone RV, Dutchmen)
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About the Dealer’s Aftermarket Parts and Accessories Inventory
Header:
- Include phrase one of the phrases: “Aftermarket Parts and Accessories”, “Aftermarket Parts”, “Aftermarket Accessories”
Body of the Paragraph(s):
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About the Dealer’s Gear and Apparel Inventory
Header:
- Include one of the phrases: “Order Parts”, “Parts Ordering”, “Supplier Relationship”“Gear and Apparel”, “Gear”, “Apparel”
Body of the Paragraph(s)
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- Mention the dealer’s ability to order parts on the reader’s behalfinventory of gear and/or apparel
- Mention any primary and secondary product keywords at least once
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Gear and apparel?
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Parts and accessory installation?
- Mention specific gear and/or apparel brands as applicable
About the Dealer’s Parts and Accessory Installation
Header:
- Include one of the phrases: “Parts and Accessory Installation”, “Parts Installation”, “Accessory Installation”
Body of the Paragraph(s)
- Mention the dealer’s ability to install parts and/or accessories through the Service Department
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Getting the needed motorcycle part is one thing. Getting it installed correctly is another! That's why our expert service department is available to install Harley parts and accessories. Our service department is located in Clearwater, Florida, and is a convenient location for those in the Tampa and St. Petersburg area. Don't have the time, experience, or tools for a given parts installation? That's okay - because we do! Bring your power equipment or powersports vehicle to our dealership and let our service department handle it for you. If you live in Independence or Eldon, Missouri, it's a quick drive to our service department where our experts can install RV parts on your behalf. It's a great option for those who do not have the experience, tools, or time needed to handle camper parts installation. Let us handle the parts installation while you focus on planning your next vacation! |
Conclusion Paragraph
Header:
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Tips for Increasing Word Count
If limited information is provided for you, use these ideas to bulk up the page in order to meet word count requirements.
In the “Parts Staff” Section
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### What Are OEM Tractor Parts? ### What Are Aftermarket Tractor Parts? ### Which Approach Costs More Money? When discussing cost, it's also important to take a long-term approach. With aftermarket options, there's a risk of quality issues that result in the tractor part needing to be replaced again soon. There's also the risk of compatibility issues that can hurt your tractor's fuel efficiency, reduce the tractor's performance, or even damage the tractor. |
In the “Ordering Parts” Section
Talk about when to order parts on your own versus going through a parts department
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### Ordering Parts At Home:
At the Service Department:
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In the “Parts Installation” Section
Talk about the advantages of letting a dealership install the part for you
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It's usually best to let a professional order and install the given part. They have years of experience, knowledge of your given powersports vehicle, and access to a variety of parts options. A powersports vehicle service department may even be able to get the part ordered at a much lower price. Plus, you'll get valuable peace of mind knowing that the part is correctly installed on your powersports vehicle! |