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Module Purpose

The purpose of this module is to aid your understanding of keywords and how to correctly identify, analyze, and incorporate them on-site.

Module Guide

This module is part self-guided, part Trainer-assisted. You will read through the provided resources, as well as attend trainings to demonstrate how to put what you’ve learned into practice. Once you have displayed an understanding of how to perform and utilize keyword research, you will complete a knowledge test. The Trainer will then assign you a new module to complete.

The following readings are from external sources to aid in your understanding of holistic SEO; not just platform-specific.

Keywords & SEO

Follow the How to Use Keywords module to learn the value of proper keyword research and analysis:

• Module: How to Use Keywords

The following Standard Operating Procedures (SOPs) and meetings help aid your understanding of keyword research from internal documentation and virtual trainings.

Utilizing Keyword Research Tools

Follow the LeadVenture Keyword Research Process module to learn how to perform keyword research with the our tools:

• Module: LeadVenture Keyword Research ProcessCovered By Trainer - Guided with Recording

Demonstrate your understanding of keywords and keyword research by completing the knowledge checks below.

• Knowledge Check: Mangools Keyword Research Test

• Knowledge Check: Keyword Research Practice

  • Create a seed list, run it through Keyword Planner, then group it in a spreadsheet for the Trainer to review.