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titleModule: Introduction to SEO

Module Purpose

The purpose of this module is to help you learn the basic principles and concepts of SEO.

Module Guide

This module is self-guided. If you need assistance, please contact the Trainer. Once you have finished the final exam, the Trainer will assign your next module.

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External Training Resources

The following readings are from external sources to aid in your understanding of holistic SEO; not just LeadVenture-specific.

In these readings, you will learn:

  • What is Search Engine Optimization?

  • How do search engines work?

  • What SEO practices should you adhere to?

What is SEO?

Follow the What is SEO? module to learn about the basic concepts and principles of SEO for the entire industry:


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SOPs

The following Standard Operating Procedures (SOPs) and meetings help aid your understanding of keyword research from internal documentation and virtual trainings.

What SEO Looks Like at LeadVenture

Learn how LeadVenture approaches SEO by learning platform-specific practices and methods:


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Knowledge Check

Our most up

https://arinet.sharepoint.com/sites/DigitalMarketingTeam/SitePages/SEOFundamentalsLearningPath-Q22024.aspx You will need to work through the full course and pass the knowledge checks along the way. It is a fairly basic course that will cover the basics of SEO in a general way. This is meant to ensure you have a good foundation on which to build.

Our most up-to-date SEO fundamentals guide. - SEO Fundamentals 2024

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Further Reading

Expand on the knowledge you learned during this module by reviewing this additional reading.

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