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Key

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Purpose

To replace content requests via the content tasks in Salesforce.

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The WD-# and Account are automatically created and filled in when you add a new line through the account level. (*NOTE: If you add new lines through an individual report you created, you must add the account yourself or the record will be orphaned.)

Status:

  • Blankfor previous months

  • Completed for the current month

  • Planned for future months

Report Date: Start with the 1st of the month and all deliverables for the month should have an ascending date. (Example: 1/1/2024, 1/2/2024, 1/3/2024)

Content Type: Pick from the drop-down the type that most accurately represents the work for the month.

*Reminder: Header & Footer is no longer a viable option. they each need their own row.

Content Focus: The topic for the content type you just selected.

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Justification: This is why you’ve selected this focus.

Acceptable Justification Reasons:

  • Rankings for the page are down (You’ve seen this in Google Search Console or AccuRanker)

  • The page has yet to be optimized

  • The dealer requested the focus

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Content Notes: These are notes related to the focus that you have for the writer. This is also where ARI H2s & Custom Page information will be placed.

Secondary Keywords: These are high-ranking keywords from AccuRanker that you would like the content team to include in the piece.

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