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Word Count: see the official Word Count documentation
Publication Location: Online blogs
Meta Data: Please see the official Content Accompaniment documentation
Header (title of the piece) uses H1 (#); subheaders use H2s (##)
Client name, physical location, and target locations must be mentioned once (commonly done in intro and/or conclusion)
Content Focus: Articles apply a product to a tertiary topic, though some pagefooter topics can be applied to articles. The focus is to sell the experience, not the product.
Common topics:
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Word Count: see the official Word Count documentation
Publication Location: About Us dropdown menu
Meta Data: Please see the official Content Accompaniment documentation
Header (title of the piece) uses H1 (#); subheaders use H2s (##)
Content Focus: Used to target customers from areas near (but not in) the physical location of their dealership
For detailed instructions and examples, see Dealer Info Pages
...
Word Count: see the official Word Count documentation
Publication Location: Service Page
NO H1 - the piece should start with an intro paragraph with NO header.
Subheaders use H2s (##)
Content Focus: Acts as an introduction to the client’s service department
For detailed instructions and examples, see Dealer Info Pages
ARI ESS Content Formats
Intros (aka Content Piece 1
...
or 2
...
)
Word Count: 150 words
Publication Location: Essentials Pages or Services ESS Custom Pages
Content Piece 1 & 2 uses H1/Meta Data: Please see the official Content Accompaniment documentation
Uses H2s (##)
Content Focus: These Content Pieces serve as an introduction to a particular product, providing engaging context, an explanation of what the product is and does, and who benefits, along with any other relevant topics to present the product.
Note: These were once called “Intros” and are still referred to as such in the Content History Sheet.
...
Product Buckets (aka Content Piece 4 or Higher
...
)
Word Count: 2-3 sentences minimum
Publication Location: Essentials Custom Pages or Services Pages
These Content Pieces use H3s (###)
Formal introduction, conclusion, and call to action are not necessary
Content Focus: These Content Pieces often take a larger focus and break it down by model, type, etc. Each one must be described succinctly and engagingly to encourage shoppers to explore further.
Common Topics:
Note: These were once called “product buckets” and are still referred to as such in the Content History Sheet