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  • Homepage Paragraphs (see instructions above)

  • Homepage Title & Description

  • Top-level All, New & Used pages. If there are links to any ANY of these pages on the homepage or in the dropdown menu, and you choose to keep them, they must be optimized or link to one of your optimized top level pages.

    (blue star) If you choose to hide/remove a page, you do not need to optimize it, and you must hide/remove it from both the dropdown and the homepage

    hidden/removed

    • (blue star) To remove a top-level All page from your dropdown menu and keep the menu title from changing from “Inventory” to “New Inventory”, rename the “New Inventory” option in the dropdown menu to just “Inventory”. Keep the URL for the top level New page. It’s fine if a user is directed to the top level New page even if the menu option doesn’t specifically indicate “New”.

  • (blue star) Showroom (in addition to the basic optimization, update new/used buttons if present)

  • (blue star) All New Models showroom page (just title and description)

  • About Us 

  • Parts

  • Service

  • Maps & Hours

  • Reviews (aka “Testimonials”; title and description only).

  • Review Us (Submit a Testimonial AND Leave us a Review, if present; title and description only).

  • Trade-in (title and description only; if page is present)

  • Schedule test ride/demo/etc. (title & description only; if page is present) 

  • Region/Local Page (These pages will need to be created before you can optimize, meaning you will need to make a /wiki/spaces/DMSRV/pages/3941793816 for this page in the first month, where you include the optimized H1/Title/Description to be posted by Juniper).

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