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Check content for spelling & grammar errors, typos, and correct dealer name and locations
Add or remove trademarks as necessary
Shorten long lists of brands and/or inventory types to 4 or less. You can end an abbreviated list with wording like “and more.”
De-link all hyperlinks
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hyperlinks as necessary to meet the following guidelines:
Hyperlinks should be limited to 3-4 total
They should be important and relevant to conversions and leads, not a scattershot list of brands and product types. Good hyperlinks would be:
About Us
Contact
Maps & Hours
Finance
Top Level Inventory Pages
Pages that are important to your dealer's SEO campaign (use your judgment and research)
De-link a hyperlink if there is a button on the homepage that matches it (unless there is a research-based need for an exception)
Pages You Must Optimize (H1, Meta Title, Meta Description - except where noted)
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Homepage Paragraphs (see instructions above)
Homepage Title & Description
Top-level ILPs (All, New & Used ; for sites that don’t have these, an All page if there is onepages. (
If you choose to hide the All page from the dropdown and homepage, you do not need to optimize it)- Showroom (update new/used buttons)
- All New Models showroom page (just title and description)
About Us
Parts
Service
Maps & Hours
Reviews + Review Us pages (title and description only. Juniper is responsible for creating these pages if they do not already exist.)
Trade-in (title and description only)
Schedule test ride (if page exists on site; title & description only)
Region/Local Page (These pages will need to be created before you can optimize, meaning you will need to make a /wiki/spaces/DMSRV/pages/3941793816 for this page in the first month, where you include the optimized H1/Title/Description to be posted by Juniper).
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