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Content is vital to the success of all Dealer Spike SEO campaigns, on this page you'll find a breakdown of responsibilities as well as the tools, documents, and resources required to complete your Dealer Spike content requests for the month. |
DS Gold / Platinum Content
DS Operations Specialist
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The following is the content fulfillment process for the SEO Content Team. Content writers must be familiar with the process in order to complete their daily work. Last updated March 2022.
Foundational Knowledge
Coming soon.
Dealer Spike SEO Content Fulfillment Process 2022
Dealer Spike SEO Content Staging Board
Point of Contact: Lance Shroyer, SEO Director; Daniel Suh, Dealer Spike SEO Team Lead
The content process begins on the SEO Content Staging Board. SEO representatives use this board to request monthly content and send that information to the writers.
New Clients
Clients receiving content for the first time
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must have a new Trello card
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They must then move the new card to the Waiting Until 2nd Month column
DS SEO Specialist
In order to submit a DS content request, the DS SEO Specialist must:
- Select the keyword focus that will drive the content request(s) for the month
- Fill out the Proposed Work Template (provided in the Division of Labor guide) to communicate this information to the Juniper team
- It should be recorded in the Proposed Work column of the SEO Work Done tab of the dealers' client sheets in Google Drive
Juniper SEO Specialist
- Using the information provided by the DS SEO Specialist, Juniper will then fill out the Content Request Template and paste the completed template as a comment on the dealers' respective Trello cards
DS Content Writer
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- High Priority labels (Must be completed within 24 hours)
- Cards with due dates (Must be completed by indicated due date)
- Previous Month Backlog (or the earliest monthly request column)
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- If changes are needed, kickback the card to the DS SEO Specialist or Juniper via the Rep Fix column, if necessary tag both the Juniper and DS SEO Specialist in a comment on the card
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- Target audience (demographic)
- SEO Best Practices
- Primary keyword focus
- Primary target location
- Geographical relevance
- Styling choices
- Product and manufacturer relevance
- Spelling and grammar
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- If any card is returned by QA, the Content Writer will make any required changes
- The QA Specialist will let the Content Writer know if they need to resubmit to QA or move the card along, though it's rare that this happens
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- The finished content to the client's content history sheet in their respective client sheet on Google Drive
- Their stats in the Content Monthly Tracker
- If the request is an original piece, add it to the DS Complete Re-Write Index Sheet
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created for them. This responsibility falls on the Operations team. Ops will use the information provided from the intake call to create the new card.
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If the intake call has not been completed before card creation, the responsibility then falls on the SEO rep to fill the Dealer Info section when the relevant information is made available. |
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If a client stipulates in their intake call that they wish to review content before it’s published, you must include the Account Manager's email in the dealer’s card and add the “Requires Dealer Approval” label. |
Creating Monthly Content Requests
Clients paying for Gold and Platinum SEO packages receive one and two pieces of content every month, respectively. It is the SEO rep’s responsibility to create these requests based on keyword research.
Dealer Spike Content Writing Board
Point of Contact: Amanda Kelner, Content Team Lead
Once content requests are created and moved to the Dealer Spike Content Writing Board, the Content Team will fill the requests.
Choosing Content
Content requests will be placed in the appropriate corresponding monthly request column. Content writers will pull cards from this column to work on.
All writers have a set number of assigned clients. Unless otherwise requested, writers should prioritize content requests as such:
High Priority requests from assigned clients
Oldest to newest requests from assigned clients, up until the following month’s work
Unassigned requests from the current month’s work
All requests from the current month’s work
Requests for the following month
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Note on Priority 4: Content writers have a responsibility to their own work, but they also have a responsibility to the team’s work. |
DS SEO Content Resources
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Content Monthly Trackers (Google Drive Folder)
The individual sheet changes on a monthly basis, use the folder to track down the most current sheet
The Difference Between Pagefooters and Blog Article Assignments (in development)
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