The following is the content fulfillment process for the SEO Content Team. Content writers must be familiar with the process in order to complete their daily work. Last updated March 2022.
Foundational Knowledge
Coming soon.
Dealer Spike SEO Content Fulfillment Process 2022
Dealer Spike SEO Content Staging Board
Point of Contact: Lance Shroyer, SEO Director; Daniel Suh, Dealer Spike SEO Team Lead
The content process begins on the SEO Content Staging Board. SEO representatives use this board to request monthly content and send that information to the writers.
New Clients
Clients receiving content for the first time must have a new Trello card created for them. This responsibility falls on the Operations team. Ops will use the information provided from the intake call to create the new card.
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If a client stipulates in their intake call that they wish to review content before it’s published, you must include the Account Manager's email in the dealer’s card and add the “Requires Dealer Approval” label. |
Creating Monthly Content Requests
Clients paying for Gold and Platinum SEO packages receive one and two pieces of content every month, respectively. It is the SEO rep’s responsibility to create these requests based on keyword research.
Dealer Spike Content Writing Board
Point of Contact: Amanda Kelner, Content Team Lead
Once content requests are created and moved to the Dealer Spike Content Writing Board, the Content Team will fill the requests.
Choosing Content
Content requests will be placed in the appropriate corresponding monthly request column. Content writers will pull cards from this column to work on.
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Note on Priority 4: Content writers have a responsibility to their own work, but they also have a responsibility to the team’s work. If time allows, writers should offer to help other writers complete their workload. What each writer has time to take on in addition to their own work is up to the individual writer’s judgment. |
Filling Content
After choosing a request to work on, writers will fill the request to the best of their abilities.
DS SEO Content Resources
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Content Monthly Trackers (Google Drive Folder)
The individual sheet changes on a monthly basis, use the folder to track down the most current sheet
The Difference Between Pagefooters and Blog Article Assignments (in development)
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