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A client’s first month of SEO is one of the most important months as we’re setting up the foundation of their entire campaign. Below are a few reminders of what the rep is responsible for and how to correctly submit it to the QA team.

DS-specific tasks are labeled with (blue star) and ARI-specific tasks are labeled with (blue star), all other tasks apply to both brands.

Client sheet - Work Done URLs

Please add the Homepage URL for the first month Work Done. Even though you will work on multiple pages in the first month, we are only reporting on the homepage to keep the report clean and organized.

(blue star) SEF URLs (DS Only)

Any page you work on in the first month, should NOT have an SEF URL. We only apply SEF URLs to inventory list pages we create and since we typically won’t be creating any new pages in the first month, all submitted URLs should be defaults (/default.asp?page=xNewInventory) —this does not apply to v7 sites.

(blue star)Showroom Links (DS Only)

By default, there are new (--xNewInventory) and used (--xPreOwnedInventory) inventory list page buttons on the showroom page. Follow this guide to update them so you don’t have two versions of the same URL on your website.

Homepage Paragraphs

Please review any pre-written content in the homepage paragraph(s) and make the following changes if necessary:

  • Add or remove trademarks as necessary

  • Replace long lists with grouped terminology (powersports, motorsports, RVs, campers, trailers, farm equipment, ag equipment, power equipment, etc). 

  • De-link all hyperlinks

Pages You Must Optimize (H1, Meta Title, Meta Description - except where noted)

  • Homepage Title and Description

  • Homepage Paragraphs

  • Top-level ILPs (New & Used; for sites that don’t have these, an All page if there is one)

  • (blue star) Showroom (update new/used buttons)

  • (blue star) All New Models showroom page (just title and description)

  • About Us 

  • Parts

  • Service

  • Maps & Hours

  • Reviews + Review Us pages (title and description only. Juniper is responsible for creating these pages if they do not already exist.)  

  • Trade-in (title and description only)

  • Schedule test ride (if page exists on site; title & description only) 

  • Region/Local Page (These pages will need to be created before you can optimize, meaning you will need to make a content request for this page in the first month, where you include the optimized H1/Title/Description to be posted by Juniper).

Pages not necessary to optimize in the first month, unless dealer requested

  • Any additional services the dealership offers (rentals, motorcycle classes, winterization, RV storage, marine/boat docking, apparel/gear/MotorClothes)

  • Manufacturer promotion pages (if available)

  • Inventory pages other than top-level all, new, used (manufacturer, vehicle type, etc)

  • Financing

  • Contact us

  • Newsletter

  • Staff

  • Events/calendar

  • Photos

  • Careers/employment

  • Service request/parts request form

  • Get a Quote

  • Links/Resources page

  • (blue star) Old custom pages created by DigMs