Purpose and Benefits
First and foremost, it’s important to understand that Jasper will function as a supplemental writing tool, but isn’t an adequate replacement for a trained writer. Instead, some of the biggest benefits of introducing Jasper to the fulfillment process are:
Increased output
Jasper pushes out written content faster than even some of the teams' fastest typers. It can also help keep the flow of ideas moving when writers get stuck coming up with the right word or transition sentence.
New ideas for common keywords
When writers start to hit a topic wall with keywords they’ve already provided quite a bit of content for, Jasper may be able to offer new ideas and new topics that can be difficult to search for on the internet.
New ways to write old content
In the same vein, Jasper can also help find new and fresh ways to cover topics that have been covered dozens of other times.
Reduced mental fatigue
Writing the same pieces over and over can be draining. Offloading some of the grunt work to Jasper can relieve some of that mental fatigue and leave writers more focused for the topics Jasper won’t handle well or simply creating a less exhausting work day.
Keep in mind, not every bit of text Jasper produces is a home run. Writers and QA specialists will have to review everything that Jasper writes. In this sense, Jasper is not intended to replace any writer, but rather help cover the workload more efficiently while improving work satisfaction.
Points of Contact
Questions and concerns regarding Jasper and its application to the process should be directed at Dealer Spike and ARI Content Team Lead, Amanda Kelner (amanda.kelner@dealerspike.com) or TCS Digital Marketing Manager, Grant Gooch (grant.gooch@tcstire.com).
Technical and usage questions can be directed at Dealer Spike Senior Writer, Madison Garner (madison.garner@dealerspike.com).
Gaining Access
All Jasper users must be invited to the Jasper platform by the account owner.
To gain access to the DigMS account, contact Reina Underwood (reina.underwood@dealerspike.com). She will send you an invite link that will take you directly to the account where you may then access all Jasper features.
Account Structuring
The DigMS Jasper Account is used by employees of the department across all brands. Every user must request access and receive an invitation by the account holder (see “Gaining Access”).
Once a member of the account, be mindful of the shared workspace. All users work in the same account, but will have their own “Project” workspace.
At the bottom, left-hand corner, you’ll see a small box that says “Personal.”
Click on that box. This will expand into a menu of project workspaces. Each workspace is assigned to a different account user to give them space to work, create new documents, and organize thoughts without being disruptive to other users’ work.
If you already have a workspace, choose that workspace before you begin work. You’ll always want to be in your own workspace when you’re working to ensure you can find your work again when you need to come back to it.
If you do not have a workspace, click the plus (+) button next to “Projects” at the top of the menu. This will prompt a window to appear that will ask for a Project name. Enter your first and last name and “Workspace” and click “Save.”
This will create the new project, your workspace, and automatically send you to that workspace.
Note for Dealer Spike and ARI Writers
When your Jasper piece is finished and it’s time to transfer the text to the Google Drive, include the word “Jasper” at the end of the document’s file name to distinguish it from other content written by a Content Writer.
Getting Started
When you’re ready to start working with Jasper, you’ll want to start with Jasper’s own training materials. There are a number of videos that walk you through the basics of using the Jasper platform, including how to start a document and how to use the commands the program recognizes.
Feel free to explore these resources on your own, or check out some of the resources fellow content writers have identified as most helpful:
Jasper Website Copywriting Course
Note: Jasper was formerly known as Jarvis
Making the Most of Jasper
Deciding Whether To Use Jasper for a Given Piece
Not all content assignments will be a good fit with Jasper. In some cases, it can take longer editing and fact checking a Jasper generated piece than it would for a writer to compose it themselves.
There are a few key areas where Jasper seems to struggle most.
Avoid: More Specialized Keywords
The more niche the topic, the less accurate Jasper seems to be.
Example: Jasper understands what an RV is, but can struggle with understanding what a fifth wheel is. It will tell the reader to connect a fifth wheel to their home (rather than connect the towable RV to their tow vehicle).
Potential workaround: Provide as much context as possible for Jasper in the content brief and/or in the first few paragraphs of the piece.
Avoid: Step-By-Step Processes
Jasper doesn’t seem to be as effective at creating a process guide on its own or rewriting an existing process guide.
Potential workaround: Guide Jasper by giving it the specific steps in the headers and, as needed, write the first few sentences of the paragraph underneath the headers.
Avoid: Complex Topics
The more dense the topic, the more Jasper seems to struggle. Maintenance guides and OEM topics, for example, seem to be hit or miss.
Potential workaround: avoid complex topics when possible. When needed, provide as much context as possible in the content brief (including geography notes) and guide Jasper by generating the headers.
Avoiding AI Detection
What are the consequences of being caught producing AI content?
Producing AI content can have negative consequences for your website. If you are caught, your site may be penalized by Google. This can result in a decrease in traffic, a loss of revenue, or even a complete deindexing from Google. It is important to be aware of the risks involved in producing AI content and to take steps to protect your website.
How can you avoid having your content detected as AI?
Google is always looking for new ways to improve its algorithms and AI detection capabilities. As such, it's important to be aware of the best ways to avoid having your content detected as AI. Here are a few tips:
Use high-quality, informative content
Avoid excessive keyword stuffing
Avoid unnatural sentence structures
Use complex sentence structures
Make sure your content is useful to users
Use a mix of different types of content, including videos, images, and infographics.
Keep your content relevant and up-to-date
Use other sources such as expert blogs, product descriptions, and information from brand websites in your content brief to round out the content
Using Jasper To Generate New Content
Jasper seems to be hit or miss with generating article ideas.
Jasper is best when you can give it a topic idea and let it generate headers (rather than let it generate the topic idea as well as the headers).
For example, you could give Jasper the direction to write an article about the benefits of a Class C motorhome. Jasper will then generate the headers and paragraphs of that piece.
Using Jasper and Avoiding Duplicates
Jasper works best with a little direction, which is easy when dealing with topics we write about over and over. But it’s important that the pieces are different for each dealer. There are a few different strategies for doing so.
Give Jasper Copy To Rewrite
One approach is to input already-written content, then let Jasper reword it. This can be done with two key tools, which each have advantages and disadvantages.
The “Content Improver'' tool is great at making a unique piece of content that’s different from the original. However, it often will throw in inapplicable or incorrect information.
The “Explain it to a Child” tool usually doesn’t throw in useless information. However, it will often be too similar to the original source. For example, it may change “it’s” to “it is” and call that a rewrite.
Give Jasper the Article Topic
Another strategy is to give Jasper the article topic, then let it generate the headers and copy. This is ideal for getting a piece that’s very different from the original piece, but not all of the headers will be accurate or useful.
For example, maybe you write motorcycle buying guides often. You can tell Jasper to write an article about buying a motorcycle and it may generate headers that haven’t been used yet by your team. This helps deliver a better variety of articles among your clients, even when it’s the same topic.
Give Jasper the Article Topic and Headers
Another approach is to give Jasper the article topic and the headers, then let it generate the copy. This helps prevent Jasper from generating headers and copy that’s not useful, but does mean that the information will be the same as the source material. This approach is more time-efficient, but not as effective at promoting variety among pieces. Jasper will still generate unique approaches to the given headers, which does give some article copy variety for your clients.
Using Jasper for ARI Content
ARI content often has different parameters than Dealer Spike content, so it’s important to understand where Jasper excels and where it struggles. While intro and product bucket requests (content pieces) can sometimes be more complex, the writer’s decision will ultimately come down to whether the piece requested is ideal for Jasper to handle.
Ideal Pieces
ARI clients and their requests span a wide range of topics, including but not limited to medical/health, vehicles/accessories, outdoor power equipment, powersports, marine, golf carts, and more. There are many instances where Jasper will come in handy when writing content for ARI clients. Some examples include:
Basic buying guides and other general pieces that cover a product and how/why it works. Examples: how to choose the right walking aid, what is a CPAP machine, benefits of an electric lawn mower, etc.
Safety and other lifestyle topics that help the reader understand a process or specific guidelines. Examples: how to safely use a wheelchair, ATV safety tips, how to plan a day on your boat, pontoon activities you should try, etc.
General pagefooter topics. Examples: More about lawn mowers, types of outboard motors, UTV uses, etc.
Product buckets for an essentials piece. Whether you’re writing a new piece or adding product buckets to an existing page, the “product description” tool is great for this.
Pieces to Avoid
Highly technical pieces that Jasper may struggle to write clearly. Examples: how to winterize your boat, motorcycle maintenance, troubleshooting your outboard motor.
OEM pieces that require highly specific details about a manufacturer. Examples: company history, models/features/specs.
Specialized keywords. Reps may sometimes request more specialized keywords that aren’t always ideal for Jasper. Examples: 6-passenger golf carts, 4-stroke outboard motors, skid steer tractors, etc.
Boss Commands
With Boss Mode, you can create content simply by giving Jasper a command and then hitting CMD + Enter or CTRL + Enter on PC.
While there's literally no limit to what you can ask Jasper for, there are some commands he currently understands better than others. He's always improving and learning more and more commands every day, but here are some initial ideas to get you started.
Jasper Commands To Try
Blog Posts
Write four blog post titles based on [topic and keywords].
Write a content brief about [topic, title, and keywords].
Write an outline that covers [list the main outline topics].
Write a list of section headings about [topic].
Make a list of [topic]. (ex. Make a list of auto manufacturers).
Write an introduction for a blog post titled [title] using keywords [keywords].
Write an introduction about [section heading].
Write a paragraph of content about [topic].
Rephrase the content above.
Expand on and explain [specific topic / context] in more depth including the keywords [keywords].
Summarizing and conclusion
Summarize what we will cover in this content based on [outline title 1], [outline title 2], [outline title 3], etc.
Write a blog conclusion on [OUTLINE_ITEM_1], [OUTLINE_ITEM_2], [OUTLINE_ITEM_3].
Write a conclusion about the above content. (Likely to write a conclusion paragraph).
Q&A
Give me some questions about [topic].
Create a list of questions and answers about [topic].
Write some FAQs about [blog post topic].
Answer the question "[How much protein should I eat per day?]".
Ads
Write some ad headlines for the product description above.
Write ad copy about the product description above.
Miscellaneous
Rewrite the above to explain it to a 5th grader.
Run Content Improver on the content above.
Write a value prop for the company described above.
Write some persuasive bullets for the content above.
Give me a list of common objections for [topic]
Write a feature benefit for a feature that does [feature description].
Write a listicle outline for [the best ways to lose weight].
Define [topic]
Explain [topic]
Write how-to guide on [topic]
List the advantages of [topic]
List the disadvantages of [topic]
Write a meta description about [topic]
Give me a list of synonyms / antonyms for the word [word]
Jasper and Quality Control
While Jasper is a resourceful tool for creating content, it is our responsibility to make sure we use it properly. Editing and quality control will play a critical role in ensuring we take advantage of what Jasper has to offer without compromising the quality of our content. This will also ensure AI-generated content goes undetected by Google.
Editing & Quality Control
Writers should read Jasper content from beginning to end for accuracy, clarity, and humanity. Specifically, writers will need to ask themselves the following before submitting a Jasper piece:
Is the content factually correct?
If you’re unsure about information Jasper has provided on a topic, do further research to determine if it’s correct before using it in a piece. Never assume Jasper is correct!
Is the content clear and concise?
Jasper can get unnecessarily wordy, so be sure to remove any excess details that make the content unclear.
Does the content have a natural flow with a human voice?
Read the piece and ask yourself whether it flows well. If not, you may need to make some edits to improve the content.
Check for redundancies that make the content sound less human. For example, Jasper may start every paragraph with the same phrase: “When riding an ATV”. You’ll want to remove any redundancies so the content flows better.
Review the following checklist after reading a Jasper piece and make the necessary edits:
Confirm that any information stated as fact is correct. If necessary, conduct further research and make changes.
Confirm the length of the piece meets the required word count.
Confirm each section is broken up properly (check for chronological order, if applicable, and whether the paragraphs are relevant to the heading in a given section)
Confirm the piece flows naturally and reads well. Break up any blocks of text as needed.
Confirm the dealer’s name and location(s) have been mentioned or add them yourself.
Confirm there are no unnecessary redundancies throughout the piece. If so, remove them or change the wording.
Tracking and Metrics
In order to accurately gauge Jasper’s effectiveness, we’ll need to track which pieces Jasper writes, which ones it doesn’t, and how this affects each client’s website.
For Writers
Establishing a Control Group
Writers should start by identifying at least 10 dealers from their assigned clients that will not receive any Jasper content. These 10 dealers should span across verticals, and vary in the number of years we’ve been working with them.
These dealers should be submitted to their team leads and identified on the Trello system using the black “No Jasper Content” label.
Submitting Jasper Content
When submitting Jasper content to QA, writers will submit content as they normally do, with some additional details:
Add “(Jasper)” to the end of the file name in the document and the “Title” prompt in the completed “Finished Content Template.”
Add a gray “Jasper” label to the Trello card.
Daily Tracking
Writers will be given a separate tracking system for pieces written by Jasper. This tracker will be shared by all writers.
You’ll use the spreadsheet to track the following:
Your name
The date the piece was written
The topic and format of the piece, with a link to the original Google Doc
The dealer’s name
For Dealer Spike and ARI writers, you will also record your daily metrics as you normally would, filling out all appropriate cells in the Monthly Content Tracker.
For TCS and Net Driven, we will also be using a spreadsheet that will be shared with all tire and wheel SEOs/Writers. In the spreadsheet, you will be tracking the same information as listed above. We will then establish a cadence for going back to previous pieces to determine effectiveness.
For Leads
Department leads will need to take additional measures to track the performance of each published piece, as well as overall dealer metrics.
Writers should submit their control group clients at the outset of the project. Leads should use this information, along with the daily tracking sheet, to identify clients that have received no content from Jasper and compare their performance to clients of similar verticals and campaign lengths.
Offboarding
When a Jasper user no longer needs access to the program, their lead should contact Reina Underwood to have them removed from the account.
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