This SOP is a work in progress. If you notice anything that is out of date, could be more clear or could be more efficient please update the SOP or add a comment to start a conversation.
Purpose
The purpose of this document aims to show you how to optimize a non-inventory list page, such as service, parts, or finance department pages.
This is only for clients that relate to the following:
They do NOT have a new SEO package.
It has been over a year since the focus page was optimized.
Under 75% of the content needs to be refreshed.
Keyword rankings for the focus page are down significantly.
Procedure
Follow the checklist to fully optimize service, parts, or finance pages:
Optimize H1 and meta data as you normally would.
De-link hyperlinks from the page text that lead to irrelevant pages.
Replace long lists of vehicle types and manufacturers with grouped terminology (i.e., “ATVs, UTVs, motorcycles, and PWCs” becomes “powersport vehicles”).
As you would with any other webpage, conduct keyword research. What relevant keywords with search volume belong on the focus page that would add SEO value?
Check for and fix any grammar mistakes or typos in the text. This includes making any capitalized words lowercase if they would not normally be capitalized in standard written English.
Make sure to provide an image alt for the banner image (or update an existing one if it contains keyword spam).
If there are other images on the page, check to see if they have keyword spam or out-of-date alt descriptions. Update them if they do.
If there are other images that you think would be important to have an alt description that currently have none, add those.
Add relevant keywords to the text that you want to target. You can either modify the text, simply re-write it, or add new blocks of keyword-rich text of your own to the existing content.
After following these checklist items, the page should now be fully up-to-date with best SEO practices and optimized for searches.
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