Summary	Identify and assign Skillshop GA4 Beginner and Intermediate courses to SEO team members based on seniority levels.
Target release	25 Aug 2023
Priority	HIGH
Project status	IN PROGRESS
Progress	80%
Brand	DS ARI ND
Owner	Kyle Sharrer
Team
Status Note	25 Aug 2023 Team has finished courses and have been provided documentation on how to access GA4 profiles.
Key Dates	05 Jul 2023 Take GA4 courses. 11 Jul 2023 Determine which reps are assigned which Skillshop GA4 courses (Beginner, Intermediate). 17 Jul 2023 Added GA4 courses to Training Tracker for each rep. 18 Jul 2023 Notify and assign out courses to team. 21 Jul 2023 Created documentation on how to view GA4 profiles. 15 Aug 2023 Coordinate with Grant about follow up sessions. Set tentative date for follow up after deadline. 25 Aug 2023 All team members finished and sent screenshots of completed GA4 courses to Team Leads. Have been given documentation on how to access GA4 profiles.
Resources	https://skillshop.exceedlms.com/student/catalog/list?category_ids=6431-google-analytics-4&utm_campaign=redirect&utm_source=analytics-academy&utm_medium=banner
Expected impact	SEO team has the ability to navigate the tool to locate specific metrics.
Actual impact	SEO reps have completed the courses and are trained on navigating the GA4 space.

Status Notes

Next Actions

Review Skillshop courses to determine which team members should take which courses.
Speak with Katie and Alexis to determine team bandwidth for taking courses and set a due date.
Add GA4 courses in Training Tracker.
Create documentation on how to access GA4 profiles.
Set recurring reminders for team about due date during stand up - recommend people take time on Fridays to take courses.
Coordinate with Grant on follow-up sessions for team on GA4 - will have follow-up session during GA group sandbox session.

Questions	Answer	Who	When	Where (Meeting)

Decision	Why	Who	When	Where (Meeting)

*Primary decision maker in bold.