The following is the content fulfillment process for the SEO Content Team. Content writers must be familiar with the process in order to complete their daily work. Last updated March 2022.
Baseline Information
Dealer Spike SEO Content Fulfillment Process 2022
Dealer Spike SEO Content Staging Board
Point of Contact: Lance Shroyer, SEO Director; Daniel Suh, Dealer Spike SEO Team Lead
The content process begins on the SEO Content Staging Board. SEO representatives use this board to request monthly content and send that information to the writers.
New Clients
Clients receiving content for the first time must have a new Trello card created for them. This responsibility falls on the Operations team. Ops will use the information provided from the intake call to create the new card.
If the intake call has not been completed before card creation, the responsibility then falls on the SEO rep to fill the Dealer Info section when the relevant information is made available.
Creating Monthly Content Requests
Clients paying for Gold and Platinum SEO packages receive one and two pieces of content every month, respectively. It is the SEO rep’s responsibility to create these requests based on keyword research.
Dealer Spike Content Writing Board
Point of Contact: Amanda Kelner, Content Team Lead
Once content requests are created and moved to the Dealer Spike Content Writing Board, the Content Team will fill the requests.
Choosing Content
Content requests will be placed in the appropriate corresponding monthly request column. Content writers will pull cards from this column to work on.
All writers have a set number of assigned clients. Unless otherwise requested, writers should prioritize content requests as such:
High Priority requests from assigned clients
Oldest to newest requests from assigned clients, up until the following month’s work
Unassigned requests from the current month’s work
All requests from the current month’s work
Requests for the following month
Note on Priority 4: Content writers have a responsibility to their own work, but they also have a responsibility to the team’s work. If time allows, writers should offer to help other writers complete their workload. What each writer has time to take on in addition to their own work is up to the individual writer’s judgment.
Filling Content
After choosing a request to work on, writers will fill the request to the best of their abilities.
Submitting Completed Content to QA
Once the content is complete, the writer will perform first-line QA, looking for errors and areas of improvement. Once satisfied with the content, the writer will submit the piece to the QA team for more thorough review.
In a comment on the Trello card, the writer will appropriately fill out the Finished Content Template based on the content format used.
Once the writer has filled out the Finished Content Template, they’ll click the “Save” button to post the completed piece in a comment on the card. Repeat this process for all requested pieces for that month. When all requested pieces have been posted to the card, the writer will click the QA button corresponding to their name on the right-hand menu in the card. This will send the card to the Content QA Board.
Recording Information
After submitting content to QA, the writers must fill out relevant record-keeping documents and spreadsheets.
DS SEO Content Resources
Content Monthly Trackers (Google Drive Folder)
The individual sheet changes on a monthly basis, use the folder to track down the most current sheet
The Difference Between Pagefooters and Blog Article Assignments (in development)
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