Purpose: These pages give an overview of all the great things a given dealership offers, such as a parts department and service department.
Examples
RV Dealer | Marine Dealer | Powersports & Power Equipment Dealer | Harley-Davidson Motorcycle Dealer
Requirements
- Provide information about the dealership.
- Meet the word count requirement.
- Have the primary keyword and any secondary keywords used throughout the piece in a way that Google will recognize those as the keywords.
- Have the target location mentioned in at least one header and at least one paragraph (in addition to the introduction and conclusion paragraph).
Format
The following covers the most popular dealership offerings. Each dealer may not offer all of them. For example, they may not have a Service Department or may not offer Trade Ins. When you write an About Us page, be sure to cover everything the dealer does offer.
Introduction Paragraph
Header: NONE - provided by the SEO reps and already onsite
Body of the Paragraph
- Summarized description of the business
- State the dealer’s physical location and their target locations
- Use any rep-requested product keywords
- For example: Product keywords (such as travel trailer, fifth wheel, motorhome)
- For example: OEM keywords (such as Forest River, Keystone RV, Dutchmen)
About the Dealership’s Products
Header:
- Include primary and secondary product keywords
Body of the Paragraph(s):
- Describe the products the dealership sells
- Mention any primary and secondary product keywords at least once.
- Mention any OEM keywords at least once.
## Trade-In Options
If the dealership has a trade-in program, be sure to mention that. This can be combined with the “products for sale” section or be its own section.
## Financing
Talk about the dealer’s available financing options.
To increase word count, consider talking about the benefits of financing*
## Parts
Talk about the dealership’s parts department.
This can also be a great place to mention secondary keywords or any OEMs.
## Service
Talk about the dealership’s service department.
## Accessories
Some dealerships sell accessories, such as riding apparel. This can be combined with the parts section to become Parts and Accessories, or it can be used in its own section.
## Miscellaneous
Some dealerships offer riding schools, boat storage, events, and other such things. Each of these could be their own section, but below is a list of examples that could be used.
## Contact Us
Short paragraph encouraging the reader to reach out to the dealer for assistance with their primary product offered or supported services. Mention the primary product keywords (including OEM keywords) as well as target location keywords. Give a call to action, such as “fill out our online form, call us at XXX-XXX-XXXX, or stop by our dealership”.
[ Contact Us Button ]
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