SEO Department Process & Training Update Project

Owned by Lance Shroyer
Last updated: Jul 12, 2023
2 min read

Summary

Plan the continued training of the SEO team building upon the Keyword list training. To include Optimization plans, completing initial site optimization and moving into advanced site optimization. See the project page linked above as well as some of the training rows I have added to the SEO Process Documentation.

This will be a phased project where we need a solid long-term vision, but are focusing mostly on the next 1-2 steps.

Target release

Jun 30, 2023

Priority

HIGH

Project status

Done

Progress

100%

Brand

DS ARI ND

Owner

@Grant Gooch

Team

@Lance Shroyer

Status Note

I think this row can just be closed out and use the indivdual actions to track on the project list. I am going to add a line for the embed with the team for this month too.

Key Dates

Feb 10, 2023 Grant, set meeting with Lance to discuss high-level project overview & goals.
Mar 23, 2023 Meeting with Lance to work on the roadmap together

Resources

 

Expected impact

 

Actual impact

 

 

Status Notes

Mar 6, 2023 Outlined a basic roadmap that I will be getting feedback on and fleshing out this week. Time blocked on Friday to work on it.

Mar 20, 2023 Going to meet with Lance this week to work through it together. Meeting is set.

Apr 25, 2023 Have had several meetings and documents prepped for delivery to the team such as the QA guidelines, ILP optimization guide, and WDI formatting guide. Continued work on training and monitoring basics. Lots left to define.

 

 

 

Things to consider in training materials

  • Using keywords

    • How to optimize using synonyms

      • How to optimize for both “used“ and “pre-owned”

      • “Dallas”, “Dallas-Fort Worth”, “DFW“

 

  • Advanced SEO

    • Recurring Crawl/check of optimized pages for issues\

      • 404, redirects, canonicals

    • Redirects

    • Canonicals

  • Team member onboarding

    • Send IT ticket to be added to PasswordState.

    • Introduction to people in the org (Directory of SEO, Erica?, others?)

    • Setting up your tools

      • Chrome+profiles+extensions

      • Passwordstate

      • SEOMonitor Account access for leads/manager