Tealium iQ Connection and Event Tracking
- TJ VanWert
This is a LeadVenture internal product only, dealers have no access and do not have any control of this product.
Quick Links
Document status | In Progress |
|---|---|
Target release | 2023 / Q2 |
Epic Link | https://www.interactcp.com/taskaroo/Project/Edit?projectId=1320 |
Document owner | TJ |
Lean Canvas | |
Dealer Cost | There is no cost, but there is no direct value for the client. This is internal event tracking and reporting for marketing clients. |
Requirements | None |
Overview
Objective
Creating enterprise level GA4 accounts allows the business to have a centralized Google analytics account across all platforms and connect through a centralized tool to capture standardized event tracking from website users. Dealers will not have access to these analytics accounts, these enterprise accounts and the event tracking for Tealium is analytic accounts that are LeadVenture controlled only. Dealers will be able to get reporting from dashboards or reporting from marketing services.
Tealium will supply data from the dealers website that will help provide data for marketing reports, internal dashboards, and enterprise level platform comparison reporting.
Success metrics
Goal | Metric |
|---|---|
To capture dealer analytic data in centralized location to help drive business related reporting and marketing reporting for clients. | Create better OEM partnerships with dealer driven data. Create better marketing reports for clients that invest in platform marketing campaigns. Cross platform comparison based on client website data.
|
How Does it Work
LeadVenture analytics team provides the GA4 IDs. Within the domains CMS, we will select a specific event tracking profile depending if the dealer is subscribed to marketing services or not. We will track specific events from the dealers websites and send that to the Tealium iQ system where they can run reports, supply data to dashboards, and make business decisions based on dealer data.
Technical Details
Requirements
Requirement | User Story | Importance | Task | Notes |
|---|---|---|---|---|
Must be able to capture GA4 ID for each domain | As user, I need to be able to add 2 separate analytics IDs so that the marketing team can continue to send current reports via the UA event data but also start creating new events | HIGH |
| |
Must be able to select which profile for event tracking needs to be used per domain | As user, I need to be able to select which profile to use to supply the correct event tracking data to Tealium so that Tealium can provide proper data for reporting and dashboards. | HIGH |
| |
Must be able to send Tealium events | As a marketing user, I need to be able to have the basic events in Tealium to be able to provide the reporting needed to the clients to show the value of the marketing services | HIGH |
| |
Send GA4 IDs in the website data lake export | As a data user, I need to be able to receive the UA and GA4 ID’s that are associated with a specific do main so that we can report on which domains have which enterprise analytics account | Medium |
|
User interaction and design
Open Questions
Question | Answer | Date Answered |
|---|---|---|
Why do we need both UA and GA4 ID fields | Because Marketing Team has not seen all the possible available data to help them create new marketing reports. They need to be able to continue to report with the UA events that they have been until they are fully transitioned into the GA4 events. | 3/2023 |
|
|
|
Out of Scope
Additional Details
We are developing the Tealium connection in different phase.
Phase 1 includes:
Capturing GA4 ID’s in a field within the CMS and sending to the Data Lake
Adding the ability to select which Tealium profile needs to be used, EAS and preparing for the Marketing profile. (Marketing Profile has not been defined and is not available to use)
Sending the basic Tealium View Events
You can find the events we are sending for Phase 1 within this confluence page Profile - “ignite -eas” - https://arinet.atlassian.net/wiki/spaces/TRAC/pages/4127621121
Phase 2 includes:
Adding additional tracking events tracked within this spreadsheet - https://arinet.sharepoint.com/:x:/r/sites/IRVProductDev/_layouts/15/Doc.aspx?sourcedoc=%7B3AC44F35-BE8A-4B04-B7A4-30A875440828%7D&file=Enhanced%20Tealium%20Attributes%20(Q3%20Work).xlsx&action=default&mobileredirect=true
Setup Guide
The only setup required is for the Enterprise Analytics account for internal tracking purposes. There is no setup needed for Tealium as that work is already setup for each dealer site.
Instructions
Go into the dealers website/CMS
Click on the main site node
Click on the Advanced tab
Add the Tealium GA 4 ID into the field from the Enterprise Analytics Account that has been created.