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Improve SEO Quality Scoping
Table of Contents

Description

We will be making a series of changes that will free more time for SEO Reps to focus on SEO on-site optimization work and to be able to complete that work with greater clarity of direction and with a higher level of follow-up and coaching.

Why

To ensure high quality work is delivered on time by SEO reps.

Expected Impact

To improve QA scores dramatically across the team while increasing rep customer capacity and streamlining workflows

​Emoji :checkered_flag: Milestones / Project Timeline

April

​Apr 1, 2023 SEO USA to stop (Katie)
Stop reset tasks (not required)
Stop Directory Listing Updates(moved to Juniper. no action required. notify team.)
Stop supporting Directory or RepMan change requests (moved to Juniper. no action required. notify team and other teams.)
Katie - Update monthly sheet
Announce changes to team
​Apr 1, 2023 Update Inventory List page optimization process (Lance)
Revise QA Documentation(Alexis to capture notes where QA may differ from SEO practice)
Create a clear QA checklist (Does this exist. concise and explicit in what is expected/checked)
Update QA Scoring (meet and align with Tius on 0-1 scoring)
Create Inventory list page optimization SOP
​Apr 6, 2023 Update training module
Update monthly sheet to include links to SOP/Checklist to column header
​Apr 6, 2023 Train team and set expectations
​Apr 1, 2023 Update Monthly SEO calendar (Group session)
All content requests to day 1 & 2 (unless vacation) + youtube
What else? A day of sheet clean-up at the end of the month?
Add this process to Team Lead Checklist (Katie)
Add SEO Calendar to onboarding materials(not needed adding calendar invites to the events from Team Leads)
​Apr 1, 2023 Create SEO leadership QA follow-up process (Group session)
Build tracking into the QA performance tracker and summarize to 1-on-1s(Team Leads to monitor Trello)
Define follow up steps and expectations for team leads(Coach, Trainer, etc.)(monitor Trello daily, capture common issue in the 1-on-1 documents to discuss/coach)
Determine documentation process(1-on-1 sheet?)
Incorporate into 1-on-1s
​Apr 26, 2023 Juniper keyword grouping in SEOMonitor (Grant)

May

​May 1, 2023 Move youtube to Juniper
Beta - Optimization Plans Rolled out to ARI & DS Teams (supports spreadsheet optimization and Content calendars)?
​May 1, 2023 First & Second Month SOP, Training, QA like above^ Ned has great examples of team members optimizing too many things and or not the right things in month 1 and two. No placeholder text. Work with Ned. re-align on Top Level Page(should we optimize all 3 new, used, All) adding links etc?
Update Internal Link Structure (can we select a single methodology for all dealers)
Stop removing inline links on the website
Update inline links to link to the optimized pages that you have completed.

June

Content Calendar Beta implemented(no content requests on USA team)?
Implement SEO snippet creation in spreadsheets & 100% QA of on-site work
​Apr 7, 2023 Get hiring plan approved in April

July

Optimization plans implemented on whole team?
Content Calendar fully rolled out?

​Emoji :check_mark: Next Actions

Determine and book recurring meetings for the group of projects.

​Emoji :question_mark: Questions

Questions

Answer

Who

When

Where (Meeting)












Decisions

Decision

Why

Who

When

Where (Meeting)











*Primary decision maker in bold.

Files & Resources

https://docs.google.com/spreadsheets/d/1aqpH0SQyCAT6Nzv2zg9kEfw0SqyjK2lsJ88tsIwF6pY/edit#gid=773444166

Dependencies


Related Projects


Future Work



Notes


Action Items

Write/consolidate to a single page SOP on optimizing an inventory list page from start to finish(Client sheet → on-page optimization → client sheet & monthly sheet.) including QA guidelines throughout.
Review SEO QA Guidelines ensure its what we want. Make a session for this
Update Team Lead Check List to reflect process changes.
review and align training materials with guidelines for all tasks.
write spot checking guide
with note taking process/documentation
actions, dates, sticking in the long-term
create checklist



* Set expectations for Team Leads and Senior Reps

Build a page optimization checklist?

mandate every page is checked with Grammarly before checking work as completed.

Ned’s team must QA every rep each day.

Enforce QA corrections in real time with follow-up/training/coaching/education. ensure that learning persists going forward.

Take notes on QA issues reviewed, steps taken, and results.

Retrain team on on-page tasks, tie with QA Guidelines. should review guidelines daily while working.

Clarify, that poor work will have consequences. define threshold for APM(align with HR before communicating). But, ask question, be curious, we will help!

Publicly share QA tracker.


Define the spot check and expectations of the spot checker. Record spot checks and report up daily spotcheck results. What does that look like?

Reporting?

Remove more tasks

-youtube

-reset tasks

content calendar in Q2


QA Score changes

Change QA scoring to Pass, meets, fail?

I thought we’d made changes previously to avoid these massive negatives.

I think it should only be from 0 to 100.


Calendar

Restart Outlook calendar updates

Update and restructure monthly tasks outline on calendar

create a monthly cofluence calendar everyone can see along with outlook calendar updates. like the reporting one