Salesforce/Reporting - Fulfillment Work Done Content Types (WIP)

Purpose

This document lists the different “content type” labels that SEO teams use when planning optimizations. The content type describes the type of SEO update that is planned or has been completed - e.g. a blog, page optimization, custom page, etc.

These content types are shown on Fulfillment Work Done (FWD) items in the FWD section in a client's account. These then feed into our SEO reporting for the “Work Done Last Month” and “Campaign Plan” sections on the “Monthly Executive Summary” page to describe the type of work being done for a particular month’s content focus.

These lists are divided by brand as there are some differences between client verticals and SEO teams.

Content Type	Description

Content Type	Description
Audit
Blog Post
Custom Page
Page Optimization
Page Re-Optimization
Service Catalog Content
TBD

Related Resources

Glossary of SEO Terminology & FAQs