Sharing GA/GSC/GTM Accounts with Clients (COPY)
- Kyle Sharrer
In the Digital Marketing department, we often get requests from clients or third party marketers (on behalf of clients) to get View Only access to Google Analytics, Google Search Console, or Google Tag Manager.
Typically, we do not provide View Only access to any of these accounts. Instead, we suggest that the client create their own GA or GTM account and give us the UA Code or GTM code to add to the site.
If you receive this request and you do not feel comfortable responding reach out to your Team Lead or Senior Rep.
Termination of Dealer Spike Services
The main reason we do not grant View Only access to any of the accounts, primarily Google Analytics, is in case the client ever decides to leave the Dealer Spike platform. When they cancel all services with Dealer Spike, a part of our off-boarding process includes removing Google Analytics and Google Tag Manager tracking from the website.
This means they will lose all historical data that we have gathered. If they have their own Analytics and tracking on the site this is not an issue.
Dealer Spike Digital Marketing Strategy
The second, more convoluted reason we do not grant View Only permission on individual accounts is that the current tracking and conversion of events, as well as the organization of data inside of Google Analytics and Google Tag Manager are a part of the proprietary marketing strategy developed by Dealer Spike.
A part of the cost of a Digital Marketing package (SEO, SEM, MA, TDA) is implementing and monitoring this strategy to provide ongoing data analysis and optimization for our clients.
We cannot set up the same conversion and tracking goals for a client that no longer carries a Dealer Spike Digital Marketing package without revealing a part of our current marketing strategy that our team took time to develop.
If the conversation ever gets this deep for GTM, what we can do is provide the client with a general GTM Tracking code from Google (see Form submits) or a Google Conversion Code from Support.
Copy from a Dealer Spike Contract
INTELLECTUAL PROPERTY RIGHTS ()
Ownership of Intellectual Property Except to the extent provided in this Agreement, nothing shall be construed as an assignment or grant to Client of any right, title, or interest in or to any trademark, service mark, trade name, copyright, patent, trade secret, software code or other intellectual property owned by Dealer Spike. Client shall not adopt any imitations of or confusingly similar substitutes for the Dealer Spike Property. Client shall not, during the term of this Agreement or any time thereafter, attack, dispute, or contest, directly or indirectly, Dealer Spike exclusive rights, title, and interest in or to the Dealer Spike Property or the validity of Dealer Spike registrations thereon, nor shall Client assist or knowingly aid others to do so. Client shall cooperate with Dealer Spike in preventing infringement of the Dealer Spike Property and aid Dealer Spike in all reasonable respects to protect its rights in and to Dealer Spike Property.
Copy from a ARI Contract
INTELLECTUAL PROPERTY RIGHTS ()
Ownership of Intellectual Property: Except to the extent provided in this Agreement, nothing shall be construed as an assignment or grant to Client of any right, title, or interest in or to any trademark, service mark, trade name, copyright, patent, trade secret, software code or other intellectual property owned by ARI. Client shall not adopt any imitations of or confusingly similar substitutes for the ARI Property. Client shall not, during the term of this Agreement or any time thereafter, attack, dispute, or contest, directly or indirectly, ARI exclusive rights, title, and interest in or to the ARI Property or the validity of ARI registrations thereon, nor shall Client assist or knowingly aid others to do so. Client shall cooperate with ARI in preventing infringement of the ARI Property and aid ARI in all reasonable respects to protect its rights in and to ARI Property.