Documentation (SEO) (WIP)

Purpose

Table Definitions

Ready: Is the row ready to be used by the SEO team? yes no

Role: SEO Rep, Team Lead, Juniper(get more specific with Juniper sub-teams) list the roles that this SOP is relevant to.

Write page purpose.

Complete table descriptions

Add and organize all seo tasks to the page

Incorporate version tracking

Incorporate training materials here or build from this list to create modules while minimizing content duplication

Systematize/project plan & manage completion and maintenance of this page.

			Procedure	Ready	Role	ARI	DS	ND	TCS	Migration Notes

			Procedure	Ready	Role	ARI	DS	Migration Notes
Setup
			Client Sheet Creation	yes	Juniper	X	X	Migrated Merged Updated
			Google Search Console Setup	yes	Juniper	X	X	Migrated Merged Updated
			Inline Editor Setup (DS)	yes	Juniper		X	Migrated Merged Updated
			Sitemap Updates	yes	Juniper	X	X	Migrated Merged Updated
			Sitemaps (Generate & Submit) (DS)	yes	Juniper	X	X	Migrated Merged Updated
			Reputation Management New Client Setup	yes	Juniper	X	X
			Yext: First Month Setup Tasks	yes	Juniper	X	X
			Juniper First Month Checklist	yes	Juniper	X	X
			YouTube Channel Setup	yes	juniper	X	X
			How To: Set Up a Ninja Cat Account	yes	juniper	X	X
Customer Work
	On-Site
		Initial Website Optimization
			Initial Optimization Plan - Creation
			Building Initial Keyword List	Yes	SEO Rep	X	X
			Grouping Keywords with Sheets	Yes	SEO Rep	X	X
			Initial Optimization Plan - Implementation (Expectations, pace, monthly flow, etc…)
			SEO First Month Optimization Checklist (Latest Version)	yes	SEO Rep Juniper	X	X
			SEO Second Month Internal Link Structure	yes	SEO rep	X	X
			Updating New & Pre-Owned Links in the Showroom (DS)	yes	seo rep		X
			How To: 7-Month SEO Campaign Plan	yes	SEO Rep	X	X
			How To: SEO On-Site Optimization (latest version)	yes	SEO Rep	X	X
			Record work that has been completed How To: SEO On-Site Optimization (section about how to record completed work)	yes	SEO Rep	X	X
			Review next steps of Optimization plan for continued accuracy no documentation	no	SEO Rep	X	X
			Update client sheet for reporting Updated Work Done Import	yes	SEO Rep	X	X
			Completing the Initial Website Optimization Plan (Noting Phase transition in client sheet)	no	SEO Rep	X	X
		Advanced Website Optimization
			Advanced Tasks	yes	seo rep	X	X
			ARI Canonical Go-Forward Process	Yes	SEO Rep	X
			GSC Manual Inspect URL Process	yes	SEO Rep Juniper	X	X
			Backlink Scan Process	yes	SEO Rep Juniper	X	X
			Keyword Cannibalization	yes	seo rep	X	X
			How To: Optimize Non-Inventory List Pages	yes	SEO REP	X	X
			Sitemap Updates	yes	seo rep	X	X
			How to View Google Analytics 4 Accounts	yes	seo rep	X	X
			Digital Marketing Co-Op Information	yes	seo rep	X	X
		> Month 3+
			Monthly Keyword List Maintenance	YES	SEO Rep	X	X
			SEF URL Basics SEF URL Clean up (LMS course)	yes	SEO Rep		X
		Monthly Recurring Tasks
			Checking & Making QA corrections	yes	SEO Rep	X	X
		Poor Campaign Performance Correction
			How to audit a page for poor performance No documentation	no	seo rep	X	X
			Escalating if path is not clear No documentation	no	seo rep	X	X

	Reset Tasks
			Monthly SEO Reset Tasks	yes	SEO Rep	X	X
	Content Writing Production
			Content Request Template Setup Content Request Format and Submission Breakdown	yes	SEO Rep	X	X
			Creating a Content Request	yes	SEO Rep	X	X
			Content Request Process - Issues Corrections	Yes	SEO Rep	X	X
			Content Issues Breakdown Check for content kickbacks In FAQ section of Creating a Content Request SOP	yes	seo rep	X	X
			QA Corrections	yes	SEO Rep	X	X
	Youtube
			YouTube Video Assignments (LMS Course) YouTube Requests Module in Training Tracker	yes	Juniper seo rep	X	X
			YouTube Video QA Checklist	yes	juniper	X	X
	Reputation Management
			Reputation Management - New Client Setup	yes	juniper seo rep	X	X
	Directory Listings
			Yext Monthly Work	yes	juniper	X	X
	Reporting
			Creating a Monthly Report	yes	Juniper	X	X
			Creating a First Month Report	yes	juniper	X	X
			Year-Over-Year Reports	yes	juniper	X	X
			How to Create a Ninja Cat Retention Report	yes	juniper	X	X

Additional Rep Tasks
		Portfolio Monitoring & Analysis
			Tracking your customers performance no documentation	no	X	X
			Identifying Best Performers & Building success stories no documentation	no
		Work Planning
			SEO Monthly Calendar & Workflows	yes	SEO Rep team lead	X	X
		Kyle creating this ->	Time off request process (Auction123 - Support - maybe can use to format SEO relevant SOP)	no	seo rep team lead	X	X
Department Processes
	Meetings
			Daily Standup No documentation	no		X	X
			1-on-1: Leader and Team members	yes	team leadseo rep	X	X
			Bi-Monthly Team Leader/Member Meetings (ARI)	no	team lead seo rep	X	X
	SOP & Process Creation
			How to write an SOP	yes?	SEO RepTeam Lead	X	X
			How to use the SOP index no documentation	no	SEO Rep
			How to suggest SOP revisions no documentation	no	SEO RepTeam Lead
			How to monitor SOP comments no documentation	no	Team Lead
			How to suggest new SOPs be written no documentation	no	SEO RepTeam Lead
			How to choose new SOPs to be written no documentation	no	Team Lead
			How to add a new SOP to SEO SOPs no documentation	no	Team Lead
			How to assign an SOP to be written no documentation	no	Team Lead
			How to Review SOPs SOPs to Review	yes	team lead	X	X
			How to add a new SOP reviewer	yes	Team Lead	X	X
			Process Change Proposals	yes	seo rep team lead	X	X
			SOP Comment Monitoring	yes	team lead	X	X
	Joining the TeamJoining the Team
			Module: Initial Organizational Tools Setup Module: Initial SEO Tools Setup	yes	seo rep	X	X
			Module: Profiles Setup	yes	seo rep	X	X
			Your computer gear No documentation exists	no	seo rep
			Getting to know LV & Org Chart Module: Joining the Team (module within the training plan) About LeadVenture	no	seo rep
			SEO Team Structure and related teams, how we work together No documentation	no	seo rep
			Job Descriptions Unable to locate for SEO	no	seo rep
			Objectives and Key Results for our customers no documentation	no	seo rep
			Monthly, weekly, daily workflow no documentation	no	seo rep
			Communication expectations Module: Profiles Setup (in Microsoft Teams section about Teams Etiquette)	yes	seo rep	X	X
			Escalation best practices no documentation	no	seo rep
Team Lead
			33%, 66%, and 100% Spot Checks	yes	Team Lead	X	X
			Katie’s Vacation Cheat Sheet	yes	team lead	X	X
			Call Training	yes	team lead seo rep	X	X
		New Month Prep
			CRM Assignments For Client Transfers	yes	Team Lead	X	X
			New Monthly Sheet Creation no documentation	no	Team Lead
Manager
			New hire form: Additional IT setup notes to include	yes	team lead	X	X
			Support Queue: How to Use	yes	team lead	X	X

Note: Editing this page has been restricted to Senior Reps and Team Leads. This will help to minimize errors on this page as well as to maintain consistent formatting.

To Do

Split SEO Optimization Plan from Content Writing Plan.
- The Campaign plan has been used as both. It is not both.
Implement way to track website optimization Phase change
Implement template for creating/ tracking website optimization plan (IRV has a good template)
Can we migrate Youtube completely to Juniper until we are able to kill it off completely in packaging migrations?
Implement Peer review procedures

DigMS - Digital Marketing Services

Documentation (SEO) (WIP)

Table Definitions

Setup

Customer Work

On-Site

Initial Website Optimization

Initial Optimization Plan - Creation

Initial Optimization Plan - Implementation (Expectations, pace, monthly flow, etc…)

Advanced Website Optimization

> Month 3+

Monthly Recurring Tasks

Poor Campaign Performance Correction

Reset Tasks

Content Writing Production

Youtube

Reputation Management

Directory Listings

Reporting

Additional Rep Tasks

Portfolio Monitoring & Analysis

Work Planning

Department Processes

Meetings

SOP & Process Creation

Joining the TeamJoining the Team

Team Lead

New Month Prep

Manager

To Do