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Overview

We write for dealerships across a variety of industries, which we refer to as “verticals”.

 Powersports

A powersports vehicle typically refers to a small motorized vehicle on four wheels that is designed to be ridden over rough terrain, rather than paved roads, although some dealers may group snowmobiles and motorcycles into this category. The powersports vehicles that Leadventure most often write about include all-terrain vehicles (ATVs, known as quads or four-wheelers) and utility terrain vehicles (UTVs, also known as side-by-sides).

ATVs are ridden more like a motorcycle, with a seat the rider straddles and handlebars for steering. UTVs are operated more like a passenger vehicle, with bench or bucket seats and a steering wheel with gas and brake pedals.

The most frequent use for powersports vehicles is as a means of recreational off-roading in special areas designed for the use of such vehicles, but they can also be used by hunters, farmers, construction workers, and other professionals as a means of transportation in areas without pavement or asphalt to drive on.

 Motorcycle

A motorcycle is a motorized two-wheeled vehicle designed to be ridden by one or two passengers at a time. Motorcycles were invented when a motor was placed on a standard bicycle at the end of the 19th century, and they have become much more powerful and varied since then.

Motorcycles are operated using handlebars and a throttle, and are ridden straddle-style. They can achieve high speeds similar to a passenger car or truck, so they may be ridden on highways, interstates, and other busy roads.

Motorcycles come in several types, including dirt bikes, touring motorcycles, and cruisers.

 RV

A recreational vehicle (RV) is a type of large vehicle or trailer which contains living accommodations within it. The living accommodations will typically include at least one bed (either in the form of a mattress and box spring or modular furniture that can be folded into a cot), storage areas, a bathroom, a kitchen or kitchenette, and a living room or den area, although the specific accommodations will vary by size.

RVs are designed to be used by people for traveling, typically to special campgrounds that contain the necessary power and water hook-ups and other facilities that RV owners might need while they're camping. People also use RVs to travel to tourist destinations or to visit friends and family, as they may be parked almost anywhere they can fit and are legally permitted to be.

A recreational vehicle can be either a towable trailer (which gets connected to a tow vehicle, which takes it to the destination) or a self-contained motorhome (which comes with its own engine, letting the owner simply hop into the driver’s seat and drive to the destination).

 Marine

Our marine vehicle deals primarily with boats and personal watercraft.

A boat is a means of transportation that is specifically designed to be used on the water. Boats can be very small and simple, such as rafts or canoes, or they can be very elaborate and large, like yachts.

The boats written about at Leadventure are usually mid-sized motorboats that can seat anywhere from two to ten passengers and they may have an enclosed cabin or be entirely open to the air or have a canopy top. They are operated from the helm with a steering wheel and various controls. Our team almost never writes about human-powered boats such as rowboats or rafts.

A personal watercraft is similar to a boat, in that it is motorized and designed for usage on a body of water. However, personal watercraft (the singular and plural terms are the same) are smaller than most boats and are ridden more like a motorcycle, with a seat that the rider straddles and a set of handlebars and a throttle for power. There are also models that are ridden while the rider stands on a small platform, with no seat.

The engine of a personal watercraft usually sucks up water and forces it out the rear of the craft, which propels the craft forward. These crafts are always open to the air, and they seat anywhere from one to four passengers at a time, with a little space for cargo.

Some models have a swim platform to allow users to enter and exit the water from the personal watercraft. Most personal watercraft are used for recreational riding, but some models are used by rescue crews and patrol units to assist swimmers, boaters, and other people in and around a body of water.

CAVEAT: Many people refer to a personal watercraft as a "jet ski," but this term is actually a registered trademark for the PWC manufactured by Kawasaki. Never use the term "jet ski" unless it is properly trademarked and specifically referencing the PWC manufactured by Kawasaki.

 Trailers

Our trailer vertical includes a variety of trailer types, but there are two broad terms that come up the most: cargo trailer and utility trailer.

A cargo trailer (also known as an enclosed trailer) is a towed metal enclosure on wheels that has a rear gate or set of doors for access. Cargo trailers are hitched up to a standard car or truck and used to carry items that are too large to be carried in a passenger vehicle. Cargo trailers are used by everyday people, as well as small businesses, for hauling many types of items.

A utility trailer (also known as an open trailer or flatbed trailer) usually refers to a large metal base on wheels that is hitched up to and towed by a passenger car or truck. Usually, open and flatbed trailers are considered to be "utility" trailers, with low walls and a low gate at the rear. There may be a ramp that can be attached or extended to allow for easy loading of cargo. Utility trailers transport materials and items that do not fit in a standard passenger car or pickup truck. They may be used by everyday people, businesses, and various industries.

 Equipment

Our equipment vertical mostly deals with construction equipment, farm equipment, and outdoor power equipment.

Construction equipment (also known as heavy equipment) is any type of large, engine-powered, human-controlled machine used as a means of constructing buildings, roads, or other structures. These machines are made of metal and are often very expensive and complex, requiring specific training to be used correctly.

Farm equipment (also known as agricultural equipment) refers to the heavy engine-powered machines that are used on farm and ranch operations for the cultivation and harvesting of crops and tending of livestock. There are many different types of farm equipment, and they are usually large and heavy machines that are not dissimilar to construction equipment. In fact, some construction equipment may be used on farms and vice versa. It is important to determine which types of machines a dealer carries (such as tractors) so that you can write about them specifically.

Outdoor power equipment (also known as lawn equipment, yard equipment, or power equipment) refers to small and medium motorized machines that are typically used for construction, lawn care, gardening, landscaping, and other rigorous outdoor tasks. Many of these machines are handheld by the operator and they require great care and attention to safety when in use to avoid injury. Some types of outdoor power equipment, like riding mowers, may be ridden instead of held or pushed by the operator.

 Vehicle

Our vehicle vertical deals mostly with commercial trucks, but occasionally will deal with personal/commuter vehicles (like an SUV or pickup truck).

A commercial truck (also known as a semi-truck or heavy-duty truck) is a very large type of motorized vehicle that requires specific licensing and training to operate, as it is significantly larger and harder to drive than an average passenger car or pickup truck. Commercial trucks are usually semi trucks, with a spacious driving cab that is high off the ground and a hitch to which various types of towed trailers may be hitched, including enclosed or open trailers. Commercial trucks travel over long distances and carry bulk cargo and big items that would be difficult or time-consuming to transport in another fashion. Box trucks and reefer trucks are subsets of this category. Commercial trucks are separated by their weight limits into 8 classes (Wikipedia chart).

 Golf Cart

A golf cart is a small type of vehicle that is either powered by a gas or electric engine, and it is typically not street-legal (meaning that it is not meant to be used in the same ways that a standard passenger car is used). These small vehicles are open to the air with a simple hard top and they have seating for two to eight passengers. The steering mechanism and controls are simpler than a car's controls.

Golf carts are mainly used on golf courses as a means of transport for people playing golf, but some people use them in gated communities, on campuses, in buildings, and on private property for transportation of people and small amounts of cargo. Some models may be converted for use on streets, but golf carts can't go faster than around 25 miles per hour (40 kilometers per hour), so you would never see them on a highway or major thoroughfare.


Resources

Learning About the Powersports Vertical

Learning About the Motorcycle Vertical

Learning About the RV Vertical

Learning About the Marine Vertical

Learning About the Trailer Vertical

Learning About the Equipment Vertical

Learning About the Vehicle Vertical

Learning About the Golf Cart Vertical


A Quick Terminology Breakdown

  • Guide → Here, this means an internal resource we created for our team

  • Master → A document that includes several sections from content we created for a dealer, which is more thorough than a single piece of content written for a dealer

  • Blog → A blog post that we created for a dealer. It may be live on their website or they may be a client that cancelled, but we still can use the Google Doc that we made for them as a writing resource.

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