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Purpose: These pages give an overview of all the great things a given dealership offers, such as a parts department and service department.

Examples

RV Dealer | Marine Dealer | Powersports & Power Equipment Dealer | Harley-Davidson Motorcycle Dealer

Note - These examples are all from dealers who have not yet filled out the new intake form, so they lack specifics that would be included for dealers who have filled out the new intake form.

Requirements

  • Provide information about the dealership
  • Meet the word count requirement
  • Have the primary keyword and any secondary keywords used throughout the piece in a way that Google will recognize those as the keywords
  • Have the target location mentioned in at least one header and at least one paragraph (in addition to the introduction and conclusion paragraph)

Outline

  • Introduction Paragraph

  • About the Products Sold

  • About the Parts Department

  • About the Service Department

  • About the Finance Department

  • About the Trade-In Program

  • About Any Other Offerings

  • Conclusion Paragraph

  • “Contact Us” Button


Format

The following covers the most popular dealership offerings. Each dealer may not offer all of them. For example, they may not have a Service Department or may not offer Trade Ins.

When you write an About Us page, be sure to cover everything the dealer does offer (based on the Dealer Info in the OF Chatter as well as the Dealer Website).

Introduction Paragraph

Header: NONE - provided by the SEO reps and already onsite

Body of the Paragraph

  • Summarized description of the business
  • State the dealer’s physical location and their target locations
  • Use any rep-requested product keywords
    • For example: Product keywords (such as travel trailer, fifth wheel, motorhome)
    • For example: OEM keywords (such as Forest River, Keystone RV, Dutchmen)
 Examples

Welcome to Martin Marine Sales, Inc. - the area's most experienced Polaris® ATV and UTV dealer. We dedicate all of our efforts to selling and servicing powersports vehicles and cargo trailers. Our quality customer service and support of powersports even led to our induction into the Polaris Hall of Fame in 2010, which is an honor limited to a very select group of dealers throughout the world. With over 60 years serving the Johnstown area and over 38 years of Polaris products, we are here to help with whatever you need! 

Here at Bert's Barracuda Harley-Davidson®, we love helping others experience the fun and adventure that owning a Harley-Davidson® motorcycle can bring. Our friendly and knowledgeable sales, financing, service, and parts departments offer outstanding customer service at every point of the process - from helping you find your perfect Harley motorcycle to helping you customize it. Keep reading to learn more or stop by our dealership in Clearwater, Florida. We also proudly serve Tampa and St. Petersburg, Florida.

If you currently own a camper or are looking to get one, Vision RV is your one-stop shop. You get all your bases covered from the moment you walk in and have us to help you every step of your journey, from picking a model to getting it serviced. Our dealership is ranked among the top 5 RV dealerships in Edmonton. We are based in Acheson, Alberta, and we also serve those in Edmonton and St. Albert.

About the Dealership’s Products

Header:

  • Include primary and secondary product keywords

Body of the Paragraph(s):

  • Describe the products the dealership sells
  • Mention any primary and secondary product keywords at least once
  • Mention any OEM keywords at least once
 Examples

## Sport Bikes, Cruisers, and More
There are plenty of Harley-Davidson motorcycles available to suit a wide range of lifestyles - and we carry them in our Clearwater, Florida, location. Maybe you already know that as an adrenaline junkie, a sport bike is your perfect match. Maybe you are buying your first motorcycle and are unsure whether a cruiser or touring motorcycle is a better fit. Whatever the situation, we can help! We offer the best in new and pre-owned motorcycles and can help you find the perfect match for your budget and lifestyle.

## RVs for Sale in Independence & Eldon, MO
We are independently owned and operated by three generations. As a family-owned company, we take pride in serving other families and helping them find their ideal RV. We maintain a large inventory of new and used travel trailers, fifth wheels, and motorhomes. We also carry models from high quality manufacturers such as Forest River, Grand Design, Keystone RV, Palomino, and Prime Time. In other words, our massive selection makes it easy to find your perfect match! Stop by our dealership or schedule a viewing appointment online and get one step closer to getting your family camper. If you currently own an RV that isn't a great fit for your family, we can help. Sell or consign your unwanted camper to us, then put those funds towards your next family RV!

## Our Selection of Harley-Davidson Motorcycles
We carry a wide range of options including sport bikes, cruisers, and touring motorcycles. Whatever your skill level and riding style is, we can help you find your perfect match! If you are looking for a more budget-friendly option, we have a dedicated inventory of models under $10,000. We also sell H-D Certified™ pre-owned motorcycles. These models have been reconditioned by a certified Harley technician and are ready for several more years of adventures.

About the Dealership’s Parts Department

Header:

  • Mention the phrase “Parts Department”

Body of the Paragraph(s)

  • Mention any OEM Parts and Accessories listed in the Dealer Info “Parts Page” section
  • Mention any offerings listed in the Dealer Info “Parts Page” section
    • This can include: Aftermarket parts and accessories, Gear and apparel, Parts and accessory installation, and/or Special ordering of parts.
 Examples

Your Harley motorcycle will eventually need parts replaced. When that happens, let our parts department help you pick the perfect replacement. We also help with customizing H-D motorcycles. Maybe you want to make your touring motorcycle's seat even more comfortable for those long rides. Maybe you want to personalize the style of your cruiser so that you stand out on the open road. Our parts department can work with you to get the right parts for your project.

Need to replace broken or old RV parts? Want to upgrade your RV to better suit your lifestyle? Not sure exactly what specific part you need? Whatever your situation, our parts department can help! We can advise you on the right item to get and even order parts on your behalf.

About the Dealership’s Service Department

Header:

  • Mention the phrase “Service Department”

Body of the Paragraph(s)

  • Mention any Factory Certifications listed in the Dealer Info “Service Department Page” section
  • Mention any offerings listed in the Dealer Info “Service Department Page” section
    • This can include: Routine maintenance, Seasonal maintenance, Engine repairs, Electrical repairs, Tire repairs, On-site storage, and/or Pickup and delivery
 Examples

Keep your Harley-Davidson motorcycle's performance optimized with regular service department visits. This preventative maintenance will ensure your Harley motorcycle runs well and reduces the chances of broken parts or expensive repairs down the road.

We are a Keystone RV and Forest River preferred service partner and are experts in all of the brands made by those manufacturers. We also provide warranty work for Dutchmen®, Gulf Stream®, and Heartland® RVs. We can also repair any other types of RVs. If your camper needs collision repair, our service department is recognized as a credible facility by some of the most well-known insurance companies. Our certified RVIA technicians can help with anything from roof damage to fiberglass work.

Your ATV or side-by-side is in great hands with our Polaris factory-trained and Master Gold Certified technicians. We strive to offer the best service experience possible and want to know you by name, not just a number!

Get your motorcycle serviced at our 15,000-square-foot service department. Our Harley-Davidson certified technicians can quickly diagnose and service your motorcycle so that you can get back on the road ASAP. Our service department is conveniently open seven days a week! We know that maintenance issues often happen on the weekend when folks are out enjoying a ride - and we are available to help when your motorcycle starts acting up.

About the Dealership’s Finance Department

Header:

  • Mention the phrase “Finance Department”

Body of the Paragraph(s)

  • Mention any information about financing found in the Dealer Info section or found already on the dealer’s website
  • Use keyword(s) “finance” or “financing” at least once
 Examples

Got bad credit or no credit at all? That's okay! We have financing options available for folks of various financial backgrounds. Our goal is to help you get the new or used motorcycle that you want and with a financing plan that suits your unique situation.

Need help finding a way to pay for your new or pre-owned RV? We can help through our loan or lease options as we are signing officers for the most progressive Canadian banks and financial institutions. Plus, our finance office can help protect your credit rating by fully securing your loan with life, sickness, and injury coverage.

Looking to do financing? Our business office is staffed to get you the best rates and terms, allowing us to easily reach a payment that suits your budget. As a dealer, we have the ability to maximize terms of lending in order to keep your payments lower than traditional banks. Our expert staff will walk you through the best extended warranty packages in the industry.

About the Dealership’s Trade-In Program

Header:

  • Mention the phrase “Trade-In”

Body of the Paragraph(s)

  • Mention any information about trade-in program found in the Dealer Info section or found already on the dealer’s website
  • Use keyword “trade-in” at least once
 Examples

## Our Trade-In Options
If your current RV is not a great fit for your family, you can trade it in at our dealership for a better match. Simply fill out our form to determine your model's worth, bring it in to Vision RV, and then enjoy great deals on our latest models.

## Trade-In Program
Is your current motorcycle a poor fit for your lifestyle? Our trade-in program allows you to put its value towards your next motorcycle purchase. We can do trade-ins for Harley-Davidson motorcycles, of course, but also other brands like Honda and Suzuki.

Miscellaneous

Some dealerships offer riding schools, boat storage, events, and other such things. Each of these could be their own section, but below is a list of examples that could be used.

 Examples

## The Riding Academy
Beginner riders can enroll in our Harley-Davidson riding academy. We will teach you everything needed to earn your motorcycle endorsement/license. The Harley motorcycle will be provided on-site, but riders need to bring personal safety gear.

## Events
Our dealership hosts various events throughout the year. Catch a band performance on the weekend, attend the Florida Gulf Coast chapter of the Harley Owners' Group (H.O.G.), and more!

## Our Staff
In 1957, Dillon Martin began selling outboard motors in the basement of his Johnstown, PA home. The business grew quickly, which allowed him to move to a retail location where his excellent customer service created lasting customer loyalty. Some of those early outboard motor customers still shop today at Martin Marine Sales, Inc. today!

Now, Martin Marin Sales, Inc. is in the capable hands of Dillon's son, President Alan Martin. The company is also supposed by Client Elias (Sales/Service) and Rick Shoemaker (Master Gold Certified Service Manager).

Deeply involved in the Johnstown's area off-road clubs and associations, the Martin family and team  is a huge supporter of the region's ATV parks and all of the area's trail programs. They connect with customers in the dealership and on the trails!

Conclusion Paragraph

Header:

  • “Contact Us”

Body

  • Summarized description of the business
  • State the dealer’s physical location and their target locations
  • Use any rep-requested product keywords
    • For example: Product keywords (such as travel trailer, fifth wheel, motorhome)
    • For example: OEM keywords (such as Forest River, Keystone RV, Dutchmen)
  • Give a call to action, such as “fill out our online form, call us at XXX-XXX-XXXX, or stop by our dealership”
  • End the piece with “[ Contact Us Button ]”.
    • This is special formatting for Juniper
 Examples

Whether you are looking to buy, maintain, or upgrade a powersports vehicle or trailer, we can help. Call us at (814) 749-9931 or come by today and experience our superior service and selection. We are based in Johnstown, Pennsylvania, and we also serve those in Pittsburgh. We look forward to serving you!

You deserve a team of professionals that show appreciation for your time and provide you with real solutions and honest feedback. Fortunately, at Vision RV that's precisely what we aim to provide. Join us and get to know our experts as we offer you a customer service experience that stands out and gets you results that matter. We look forward to meeting you! Simply call us at (780) 962-0012 or come by our dealership today and experience our superior service and selection. You'll find our dealership located in Acheson, Alberta, just 10 minutes West of Edmonton and South of the Yellowhead on Highway 60. We also proudly serve those in Edmonton and St. Albert, Alberta. We look forward to serving you!

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