This SOP is a work in progress. If you notice anything that is out of date, could be more clear or could be more efficient please update the SOP or add a comment to start a conversation.
Purpose
Learn how to create and set up a new AccuRanker account, and what steps need to be taken to properly take down after cancellation.
Setup Procedure
Inputs:
As part of the SEO Set up, we must create a new AccuRanker account.
Preferably, make sure that the client has a Google Search Console (GSC) and Google Analytics (GA) account.
Once you begin the process to add a new domain, AccuRanker will ask you some questions to get the information needed for the setup:
Domain
Site URL as it appears on the homepage search bar
Display Name
“Site URL” (all lowercase) + “ - Location” if we have more than one location to track.
Default Search Engine, Locale and Location
Make sure the following are correct for each account.
Country Locale
Select US or Canada depending on location of the dealership - This will affect some spelling.
Search Engines
For now, we will only be focused on Google Mobile. Make sure all others are deselected.
Locations
Time to add in some additional locations for the domain, you can add multiple here, I would use the target locations from intake. You can reference the intake in Salesforce for ARI/Dealerspike.
For Net Driven, refer to the Intake Form.
Google Settings
Click “Ignore Local Pack”
Belongs to Group
Set it to the assigned SEO rep’s group. Example: Kyle S.'s Clients.
We are no longer assigning all clients to the Leadventure group!
Google Business Names
Locate & Add GBP Name for Tracked Location
Navigate to the website and search in the main nav, footer, about, and map pages for a link to their Google Business Profile.
For Net Driven, this link should be on the Social Links on the right side of the website or in the footer.
If you cannot locate it, search the business name and address on Google exactly as it appears on the website.
Once you have found them on Google, you will want to copy and paste the name into the field in domain settings.
Add The First Keyword
On the next screen you will be prompted to add some keywords to the new account.
For now, we can just add the business name as it appears on the website.
Just type it into the text field labeled “Keywords” in the upper left of the pop-up.
Now click the orange “Add keyword” button.
Done
The SEO rep will follow behind with keyword research and complete the keyword list.
Search for the domain.
Click the domain name in the list.
Once the dashboard loads, you will see two buttons at the top of the dashboard, next to the orange "+ Add Keywords" button.
Connect to Analytics
Click "Connect to Analytics" then select "Google Analytics".
Select the "DS GA4 Viewer Account - (google.analytics.4@dealerspike.com)" account from the dropdown. Click "Select Connection".
For Net Driven, select google.analytics.4@netdriven.com
Click the checkbox labeled "Select all" then click "Select Account".
Using the dropdown, search for the correct domain and select it and click "Select Property"
Done
Connect to Search Console
Click the "Connect to Search Console" button.
Select the corresponding account for the domain. You can check the client sheet or digital marketing profile in Salesforce.
For Net Driven, select google.analytics.4@netdriven.com
Using the dropdown, search for the correct domain and select it.
Click "Select Domain"
Outputs:
A fully set up AccuRanker account with which we’ll be able to optimize the client's online presence and improve their Search Engine Rankings.
Takedown Procedure
Inputs:
As part of the SEO offboarding process, we must back up, then delete the AccuRanker account.
Side Note; The account may have previously moved groups from the SEO rep’s assigned group to the Canceled group by the team lead or offboarding specialist.
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