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Dealer Info Pages

With the new SEO packages, content writers will be creating content for other parts of the dealership website. Instead of talking about the products sold (like in articles and pagefooters), these pages will talk about the dealership itself.

Please refer to the Word Count document for the latest word count information.

Format

  • Keywords: Keywords will be provided by the rep in the Trello comment.

    • Be sure to include target keywords throughout the piece, including headers.

    • Be sure to include target location(s) throughout the piece, including headers.

    • Writers do not need to include every single keyword provided in a rep’s list. Instead, they should use them as guidelines that help Google understand the overall focus of the piece.

 Keyword Examples

Target OEM Keywords

  • ## Your Keystone RV and Forest River Preferred Service Partner

  • Whether you need to get your Forest River RV serviced or a broken system on your camper repaired, the friendly staff at Unlimited RV is here to help.

  • We can order and install OEM camper parts for a range of brands, including Keystone RV, Dutchmen, Heartland RV, and Forest River.

Target Location Keywords

  • ## Our Many Service Options in Acheson, AB

  • ## Schedule an RV Service in Independence and Elron, MO

  • ## Finding the Right Parts in Winnipeg, MB, & Kenora, ON

  • If you live in Independence or Eldon, Missouri, it's a quick drive to our service department where our experts can install RV parts on your behalf.

  • Looking to sell or consign your used camper? Take advantage of our competitive trade-in values! We welcome buyers and sellers from all over the Kansas City area.

  • Hashtags: # for the H1, ## for H2s (mirroring articles)

  • Writing Style: Same as articles and pagefooters. Focus on a friendly, conversational tone.

  • Document Name: Normal format for DS and ARI except:

    • Instead of the vertical, use the type of page that it is: Parts / Service / About / Local - City, Abbreviated state (or City, Abbreviated province)

    • Instead of (Article) or (PF), use (Dealer Info)

 Document Name Examples

[DS/ARI Normal Format]: [Parts/Service/About/Local - City, Abbreviated state (or City, Abbreviated province)] - (Dealer Content) #/#

Dealer Spike

  • Golf Car Depot (FL): Parts (Dealer Content) 2/2

  • Martin Marine Sales, Inc. (PA): Service (Dealer Content) 1/2

  • Knight Outdoor Products (TX): About (Dealer Content) 1/2

  • Bert's Barracuda Harley-Davidson (FL): Local - Tampa, FL (Dealer Content) 1/2

  • Bert's Barracuda Harley-Davidson (FL): Local - St. Petersburg, FL (Dealer Content) 2/2

ARI

  • (ARI) Red Bluff Motorsports: Local Page - Redding, CA (Dealer Content) 1/2

Using Existing Dealer Content

There may be phrases, sentences, or paragraphs of a dealership page that we want to keep as-is.

  • DO use parts of dealer content if it’s well-written and unique. There’s no need to rewrite it just for the sake of rewriting it.

  • DO NOT use dealer content if it’s poorly written or clearly templated from a marketing agency.

There may also be formatting aspects that we want to keep:

  • Option 1: Keep the formatting and keep the text.

    • You may only need to add content above or below the dealer’s existing section.

    • For example, this service page has a section with images and maintenance tips. The dealer still needed text with information about their service department, which was added to the top of the existing content resulting in this page.

  • Option 2: Keep the formatting, but rewrite the text.

    • You may need to rewrite the content while keeping the original format.

    • For example, this “About” page contains a great structure, but the content itself could be improved for readability as well as keyword usage, resulting in this page.

If you want to maintain a part of the dealership’s formatting, be sure to leave a clear note to Juniper in the Trello card. You can leave a note in the Google Doc itself as well and elaborate as-needed there.

Submitting the Content

Kickback Qualifications

  • For Parts and Service Pages: The dealer MUST already have an existing page on the subject with information on it or the rep MUST provide supplemental information from the dealer. In other words, there needs to be available information for the content team to work with.


Parts Department Page

About These Pages

The Parts page should act as an introduction to the client’s parts department, which is where customers go to:

  1. Get advice on which parts to buy that best suit their budget and their given make/model.

  2. Buy the needed parts.

  3. Have the dealership to order any out-of-stock parts on their behalf.

Note: If the customer wants the part to be installed by the dealership, this is handled by a separate department - the service department.

Parts are commonly needed when:

  1. A part breaks and needs to be repaired (such as broken trailer brakes).

  2. A part is too old and needs to be replaced according to the manufacturer’s recommended timeline (such as tires that are too old).

  3. A part is used for a customization (such as heated motorcycle grips).

Examples of Parts Pages

The Format of Parts Pages

H1 unnecessary - provided by the SEO reps and already onsite

Introduction paragraph describing the business and stating that they offer these parts in the primary location (where the dealer is physically located) and near the secondary locations (the target locations near the dealer’s location).

If there are any product-specific keywords (such as travel trailer, fifth wheel, motorhome) or OEM-specific keywords (such as Forest River, Keystone RV, Dutchmen) mentioned by the rep on the Trello card, be sure to include those here as well.

 Examples

A generic introduction paragraph.

  • Need parts or accessories for your Harley-Davidson® motorcycle? The experts at Bert's Black Widow Harley-Davidson® are here to help. We maintain a wide selection of parts and accessories at our Port Charlotte, Florida, location. Whether you need to replace an outdated part or install an accessory, let us tackle it for you and get you back on the road in no time.

An introduction paragraph with primary and secondary keywords

  • Whether you are looking to do maintenance or customization on your powersport vehicle or power equipment, the friendly staff at WSL Sport & Leisure is here to help. Our dealership is proud to carry a wide selection of parts and accessories so that you can maintain your ride and make it your own. We are knowledgeable about a variety of products including powersports vehicles, boats, trailers, and power equipment. We can help you get out on the water or out on the dusty trail and ready to enjoy an exciting outdoor adventure! We are located in Winnipeg, Manitoba, and Kenora, Ontario.

An introduction paragraph with primary and secondary target locations.

  • Every RV owner will eventually need parts and accessories. Even the highest quality campers will face wear and tear from use and end up needing replacement parts. Plus, it's common to invest in accessories as a way to customize your RV to better match your travel lifestyle. When you need quality travel trailer, fifth wheel, or other camper parts, Unlimited RV is here for you. Reach out or stop by our dealerships in Independence and Eldon, Missouri, to get started. We are a family-owned company that's operated by three generations and we are proud to serve other families in the Kansas City and Osage Beach, MO, area.

The following is a recommendation of sections to include. You do not need to copy the headers word-for-word. Instead, think of them as a guideline for how to format the different aspects of the parts department.

You can also choose to format these pieces however you want as long as they:

  1. Cover the needed information about the parts department.

  2. Meet the word count requirement.

  3. Have the primary keyword and any secondary keywords used throughout the piece in a way that Google will recognize those as the keywords.

  4. Have the target location mentioned in at least one header and at least once paragraph (in addition to the introduction and conclusion paragraph)


## Get Help Picking (Target Keyword) Parts

Talk about the perks of having industry experts help you find the best parts for your needs and budget.

 Examples
  • Our knowledgeable parts staff are ready to help you find the right parts and accessories to keep your model in great condition. We can make recommendations based on your budget, your outdoor adventure lifestyle, and your specific model. Whether you want to replace your boat's broken part or add accessories to your powersports vehicle, we can help.

  • It can be tough knowing which part to pick for your Harley motorcycle. There are so many options available, after all! How do you find the right fit for your specific model, your budget, and your riding lifestyle It's easy when you visit our dealership. Our knowledgeable parts staff are ready to help you find the right parts and accessories to keep your Harley-Davidson motorcycle running in optimal condition. We can provide personalized recommendations that suit your needs, not our bottom line.

  • There are plenty of fifth wheel and travel trailer parts available on the market. While it's nice having so many options, it can also feel overwhelming trying to pick the right one! The knowledgeable staff at Unlimited RV are here to help. We can help you find the right parts and accessories for your camper. Whether it's a Forest River or Dutchmen model, we can help you find the ideal part.

* To increase word count, consider talking about the cases when a new part may be needed *

 Example

## The Tractor Part is Broken
This can be easy to spot, such as situations where the broken part leads to tractor performance issues. In other situations, a broken part can easily go unnoticed. That's where regular tractor inspections enter the picture. Regularly looking over your tractor's various systems will make it easier to catch broken parts before they turn into an even bigger problem.

## The Tractor Part is Too Old
Some tractor parts need to be replaced after a certain number of miles or time. Look up the manufacturer's recommendations and be sure to follow them. They exist for a reason!

## The Tractor Part Is Subpar for Your Needs
A tractor part doesn't need to be broken or old in order to be replaced. Upgrading your tractor with the right parts can help improve its performance, operator comfort, and more.

## Get Access to (Target Keyword) Parts

Talk about the inventory of parts that the dealership maintains.

If the dealer mentions maintaining supplier relationships, the ability to order parts on a customer’s behalf, and/or any specific parts (such as motorcycle windshields or ATV brakes) mention that here as well.

 Examples
  • Is your camper in need of repairs, maintenance or customization?  Unlimited RV is proud to carry a wide selection of parts and accessories so that you can maintain your camper and make it your own. If we don't have the needed part in stock, we're happy to order it for you.

  • Our inventory is full of parts for powersports vehicles, power equipment, and more. Maybe the manufacturer recommends you replace a given part due to its age as part of preventative maintenance. Maybe you want to upgrade your powersports vehicle to be better-suited to your preferred types of trails. Whatever the situation, we likely have what you need in-stock. If we don’t have it in our inventory, we're happy to order it for you.

  • We are proud to carry a wide selection of Harley parts and accessories to suit a wide range of needs. These include parts for sport bikes, touring motorcycles, and cruisers. Whatever item you seek is likely in-stock in our parts department. If not, we can order the item on your behalf.

* To increase word count, consider talking about when to order parts on your own versus going through a parts department *

 Example

## Ordering Parts

At Home:

  • You already know exactly which part you need.

  • The part is easy to find locally.

At the Service Department: 

  • The part is out-of-stock online, but could be available at the dealership.

  • You aren't sure which part to get.

  • You aren't sure whether a generic part can be a viable substitute for an OEM part.

## Get Original Equipment Manufacturer (OEM) Parts

Talk about the advantage of using OEM parts rather than aftermarket parts.

If there are any OEM keywords included in the content request, mention those here

 Example
  • We have the largest selection of parts for all Polaris® models, new and old. But that's only one of the many OEM options we carry. We also carry OEM parts for brands like Triton Trailers and Nitro Trailers. These OEM parts will be perfectly compatible with your given ATV, UTV, or cargo trailer and can offer an unparalleled level of performance.

  • Nothing can beat the compatibility of an OEM part. After all, those items are created by the manufacturer for the exact model in mind! You won't need to worry about an ill-fitting accessory or one that compromises the performance of your camper. Instead, get the peace of mind that comes with using OEM RV parts. We can order and install OEM camper parts for a range of brands, including Keystone RV, Dutchmen, Heartland RV, and Forest River.

  • To keep your Harley motorcycle in great condition, you'll want to use Harley-Davidson parts and accessories. These will have the high quality you expect from Harley and will have guaranteed compatibility with your given H-D motorcycle.

* To increase word count, consider talking about the difference between OEM and aftermarket parts*

 Example

## What Are OEM Tractor Parts?
The term "OEM" is an abbreviation for "original equipment manufacturer". In other words, an OEM tractor part is built by the same company that built the given tractor. An OEM part for a Mahindra tractor, for example, will have been manufactured by Mahindra.

## What Are Aftermarket Tractor Parts?
These tractor parts are built by a third-party company. They are often designed to try to fit as many different makes and models as possible. This can result in a less ideal fit with your specific tractor.

## Which Approach Costs More Money?
OEM tractor parts usually cost more money upfront. This is often because they are designed to exactly fit the specifications of the given tractor. The higher price point can also be due to a difference in materials. In many cases, OEM tractor parts will be built from better quality materials.

When discussing cost, it's also important to take a long-term approach. With aftermarket options, there's a risk of quality issues that result in the tractor part needing to be replaced again soon. There's also the risk of compatibility issues that can hurt your tractor's fuel efficiency, reduce the tractor's performance, or even damage the tractor.

## Get Help Customizing Your (Target Keyword)

If the dealer’s website mentions parts for upgrading or customizing a product, such as adding a windshield to a motorcycle, mention those here.

 Example
  • Got a custom design in mind? When you want to customize your ATV, UTV or cargo trailer, reach out to our friendly staff. We have the experience and know-how needed to make it happen. Give us a call or stop by and let us help you plan out the perfect customization tailored to your individual style!

## Get Help Installing Your (Target Keyword) Parts

If the dealer has a service department, you can encourage the reader to let them install the parts on their behalf.

 Example
  • Getting the needed motorcycle part is one thing. Getting it installed correctly is another! That's why our expert service department is available to install Harley parts and accessories. Our service department is located in Clearwater, Florida, and is a convenient location for those in the Tampa and St. Petersburg area.

  • Don't have the time, experience, or tools for a given parts installation? That's okay - because we do! Bring your power equipment or powersports vehicle to our dealership and let our service department handle it for you.

  • If you live in Independence or Eldon, Missouri, it's a quick drive to our service department where our experts can install RV parts on your behalf. It's a great option for those who do not have the experience, tools, or time needed to handle camper parts installation. Let us handle the parts installation while you focus on planning your next vacation!

* To increase word count, consider talking about the advantages of letting a dealership install the part for you *

 Example
  • It's usually best to let a professional order and install the given part. They have years of experience, knowledge of your given powersports vehicle, and access to a variety of parts options. A powersports vehicle service department may even be able to get the part ordered at a much lower price. Plus, you'll get valuable peace of mind knowing that the part is correctly installed on your powersports vehicle!

## Miscellaneous

If there is anything else related to parts, include it here. For example, some dealerships have rewards programs where customers can spend money on things (including parts) and earn points towards coupons.

 Example
  • You can earn rewards points for the dollars spent on Harley parts and accessories. You'll need to join our Inner Web Loyalty Rewards program first. There's no cost to join and it only takes a few seconds to enroll. You can even start earning points the same day, so you can sign up the next time you visit our dealership to buy motorcycle parts and earn points on that purchase.

## Shop Our Parts

This conclusion paragraph should mention again the keywords and target locations. Give a call to action encouraging the reader to contact the dealership or stop by their location.

 Example

## Order Powersports Vehicle or Trailer Parts

  • To get the parts you need for your ATV, UTV, and cargo trailer, you can always give us a call at (814) 749-9931, come on in, or send us a parts request. Our expert staff is always happy to answer questions, give advice, and assist with whatever you need. You'll find us in Johnstown, Pennsylvania, and we also serve those in Pittsburgh.

  • WSL Sport & Leisure is committed to making sure you enjoy the best possible experience with your powersport vehicles and boats. To get the parts you need for your ATV, UTV, boat, PWC, generator, motorcycle, scooter, outboard, or snowmobile, contact us. You can always give us a call at (204) 987-5640, come on in to our dealership, or send us a Parts Request. We are based in Winnipeg, Manitoba, and Kenora, Ontario.

  • Ready to get your Harley-Davidson parts or accessories? The friendly staff at Bert's Barracuda Harley-Davidson® are standing by. Give us a call at (727) 527-9672, send us a parts request, or stop by our dealership. We are based in Clearwater, Florida, and also proudly serve those in the Tampa and St. Petersburg area.

[Buy Parts Button]


Service Department Page

About These Pages

The Service page should act as an introduction to the client’s service department, which is where customers go to:

  1. Get routine/preventative maintenance done.

  2. Get repairs and parts replacements done.

  3. Get customizations and upgrades done.

Examples of Service Pages

The Format of Service Pages

H1 unnecessary - provided by the SEO reps and already onsite

Introduction paragraph describing the business and stating that they service the product(s) in primary location (where the dealer is physically located) and near the secondary locations (the target locations near the dealer’s location).

If there are any product-specific keywords (such as travel trailer, fifth wheel, motorhome) or OEM-specific keywords (such as Forest River, Keystone RV, Dutchmen) mentioned by the rep on the Trello card, be sure to include those here as well.

 Examples
  • Boat maintenance can seem like a constant chore, but you don't have to go it alone. The marine service center here at Long Lake Marina can help out with every aspect of boat maintenance, from oil changes to complete engine rebuilds. Our experienced marine technicians have the skills and resources needed to keep your boat in top condition. Keep reading to learn more about the services we provide, and feel free to contact us with any questions! You can use the contact form right here on our website, or call us at (231) 276-9910. Long Lake Marine is your trusted marine dealer in Interlochen, MI. We are family-owned and operated, and we welcome customers from Traverse City and beyond!

  • Every year at Vision RV, we service hundreds of campers in the Edmonton area and from all over Alberta. Whether you have purchased from us or not, our variety of RV services will have you covered. We deal with many different types of campers (such as travel trailers and fifth wheels) and many different manufacturers (such as Forest River and Keystone RV).Our goal is to have your camper leaving our service bays as good as new in an efficient and timely manner. After all, we know that getting out on the road and enjoying our great country is your priority. That's why we work hard to help keep you traveling in comfort and style. Our dealership is located in Acheson, Alberta, and we also serve St. Albert and Edmonton.

The following is a recommendation of sections to include. You do not need to copy the headers word-for-word. Instead, think of them as a guideline for how to format the different aspects of the service department.

You can also choose to format these pieces however you want as long as they:

  1. Cover the needed information about the service department.

  2. Meet the word count requirement.

  3. Have the primary keyword and any secondary keywords used throughout the piece in a way that Google will recognize those as the keywords.

  4. Have the target location mentioned in at least one header and at least once paragraph (in addition to the introduction and conclusion paragraph)


## Routine Maintenance

Mention the target keywords again as well as any relevant OEMs.

If there are any specific services mentioned on the dealer’s website, be sure to include those as well.

Note: Only mention specific services if they are included in the website!

Different dealers offer different services and we do not want to claim they offer a service that they do not. While it’s likely a trailer dealer can service brakes, for example, do not mention brakes unless they are mentioned on the dealer’s site.

 Example
  • Every vehicle needs regular maintenance to stay in good working order, and your powersports vehicle is no exception! Our service team is available to assist with routine tasks like oil changes and safety inspections. Some of the products and brands we service include Polaris® and Can-Am® ATVs and UTVs, Polaris® and Ski-Doo® snowmobiles, Polaris® and Sea-Doo® personal watercraft (PWC), and outboard motors from Yamaha, Honda, Suzuki, Mercury Marine, and Evinrude.

  • One of the first things you learn as a boat owner is how much work is involved in routine maintenance. Boats need to be kept clean and polished, and their engine fluids need to be replaced on a regular basis. Sure, you might be able to handle these tasks on your own, but not everyone has time for it. When you need a helping hand with routine maintenance, you can always call on the experts at Long Lake Marina! We can take care of oil changes, inspections, and tune-ups in a timely and professional manner.

  • We have the equipment and experience to get your powersport vehicle or boat in prime shape. Whether you're riding for pleasure, racing around the track, tearing it up on the trail, or flying across the water, we can help optimize your riding experience.

    For example, we can can help with:

    • Preventative ATV service, UTV service, boat service, and power equipment service tasks. This proactive maintenance helps prevent broken parts and maximizes performance.

    • ATV repair, UTV repair, boat repair, and generator repair. When your equipment stops working as it should, our service department can identify and solve the issue.

    • Customizations. We can help you plan the customization that best suits your riding style.

    We also have experience working on models from the top manufacturers in the industry, including Axis Wake, Cobalt Boats, Honda, Lund, Malibu, Mercury, Polaris, and Yamaha. 

    Give us a call and we'll get you in and out of the shop in an efficient and timely manner, so you can get back to the powersports activities that you enjoy.

* To increase word count, consider talking about the recommended frequency of routine maintenance for the given product *

 Example

Get a thorough inspection done at a service department at least once a year. This is in addition to regular maintenance that you might be doing at home, such as oil changes and tire pressure checks.

You may want to go more often if:

  • You commute to work on your motorcycle and put a high number of miles on it.

  • You use your motorcycle for racing, which can speed up wear.

  • You often ride in inclement weather, which can take a toll on the various motorcycle parts.

## Repairs

If the dealer’s site mentions handling repairs, talk about that here. If there any specific repairs mentioned on the dealer’s site, be sure to include those here as well.

 Example
  • If your vehicle needs some serious work, let our experienced technicians handle it for you! We can rebuild engines, rewire electrical systems, install new accessories and replacement parts, and get your vehicle running like new again.

  • Even if you prefer the DIY approach to boat maintenance, there are some repair tasks where you might need a professional. The service center at Long Lake Marine can handle repairs big and small, and restore your boat to its original condition. We can do outdrive repairs, propeller repairs, battery replacement, marine canvas repairs, interior repairs and retrofits, engine repowers and rebuilds, and fiberglass and gelcoat repairs. We can also do inspections and estimates, provide insurance quotes, and perform warranty repairs.

  • All of those adventures on the open road or dusty trail can take their toll. When you need to get your powersports vehicle or trailer repaired, we can help. Our industry expertise, service department equipment, and access to parts means that we can complete a quality repair as fast as possible.

    Our service department is particularly experienced with some of the top manufacturers in the industry, such as Polaris, American Landmaster, and Triton trailer. Our knowledgeable staff includes experts like Rick Shoemaker - a gold certified technician for off-road vehicles.

## Customizations

If the dealer mentions helping to customize or upgrade the given product, you can make that it’s own section. You can talk about the benefits of upgrading (make the product better suit your lifestyle, make it unique, etc.) and the dealership’s ability to help you plan and implement your upgrade project.

## Servicing [ OEM Keyword(s) ] [ Products ]

You can also make a dedicated OEM section, rather than include it with the routine maintenance section. This can be helpful to increase word count.

 Example
  • ## Your Keystone RV and Forest River Preferred Service Partner
    For those near Kansas City and Osage Beach, we are your preferred camper service partner for Keystone RV and Forest River. In other words, we take care of all the brands made by these manufacturers. There's no need to lose valuable camping time waiting on the other dealerships in town when you can visit Unlimited RV. We also provide warranty work for Keystone RV, Dutchmen, Gulf Stream, Heartland, and Forest River.

  • ## Our Access to Original Equipment Manufacturer (OEM) Parts

    Our parts department carries products from the top brands, including Forest River and Keystone RV. When we service your model, we can use those OEM parts and deliver an unparalleled service experience. You won't need to worry about ill-fitting parts compromising your RV's performance or lifespan. Instead, get the parts for your trailer straight from the manufacturer and installed in a timely manner.

## [ Secondary Keyword ] Service

One way to expand wordcount is to have a dedicated section for the secondary keywords. You can essentially repeat what you said before (such as “we offer quality and timely servicing of your [product]), but with the secondary keywords instead.

 Example
  • In addition to boats, our team can also service and repair snowmobiles! If your sled isn't working as it should, we will get to the bottom of it. We also have a great selection of snowmobile parts in stock, so you can do your own repairs.

  • Cargo trailers may not be as complex in their construction as powersports vehicles, but they still need routine maintenance in order to perform well. Our service department can keep your American Landmaster, Triton, or other type of trailer in great condition regardless of where you travel and what you haul.

## Our Service Department Staff

You can also talk about any specific details about the staff, such as a combined 50 years of experience or any OEM-training they receive each year. This can also be a good way to add to word count.

 Example

Our service department is staffed with highly trained RV mechanics dedicated to making sure your camper stays in great working order for years to come. We have the experience, and the equipment, needed to get your trailer in prime shape.

We'll get you in and out of the shop in an efficient and timely manner, so you can get back to experiencing the freedom that the RV lifestyle provides.

## Parts Department

You can also give a shout-out to the dealer’s parts department, which can help expand wordcount and be another location to mention the target keywords and/or target locations.

 Example
  • Does your vehicle need a replacement part? We carry over a million dollars in parts inventory, including parts for discontinued models! We also have a great selection of accessories to choose from, so you can customize your vehicle to better suit your needs.

## Misc.

Some dealers offer extra services. These are great to mention, either in the generic service sections or as their own section.

 Example
  • Techline Assistance

    When you need some help with DIY maintenance and repairs, our technicians are available to provide expert guidance over the phone. We can offer detailed instructions and troubleshooting tips to help get your vehicle back up and running, without having to visit the service center!

  • Pickup and Delivery

    Need to hitch a ride? Our service team can come pick up your vehicle, and deliver it back to you when the repairs are complete. This is a convenient way to make sure your vehicle gets the care and attention it needs!

  • On-Site Service Calls

    Looking for an even more convenient solution? Let us send a service team to your location to perform on-site maintenance and repairs! We can come straight to your home or workplace and address any issues with your vehicle in a timely manner.

  • Winterization and Spring Prep

    Winterization is an important part of boat maintenance here in Michigan! This is a multi-step process that involves changing the fluids, fogging the engine, adding stabilizer to the fuel system, and more. When it comes time to prepare your boat or personal watercraft for off-season storage, we can help you out! We can also prepare your boat for another season on the water when spring rolls back around.

  • Indoor and Outdoor Storage

    Do you need a safe and secure place to store your boat? Long Lake Marina offers year-round outdoor storage, and heated indoor storage for the winter months. Make sure to contact us ahead of time to reserve your spot!

To Increase Word Count, Consider…

Talking about the benefits of visiting a service department (rather than attempting a do-it-yourself repair or visiting a generic mechanic).

 Example

## Specialized Knowledge
The technicians at a dealership are trained by the manufacturer, giving the staff insight into the specifics of the various makes and models for the given brand. They can work efficiently, deliver quality work, and even catch issues that other mechanics wouldn't notice. Plus, manufacturers often offer training programs only to their network of dealers. The service department staff can have exclusive industry insight into the latest repair techniques and vehicle enhancements. Many dealerships will also have ongoing training requirements for their service department staff. This ensures the employees are kept up-to-date with the latest strategies for quality, timely repairs.

## Access to Better Equipment
Dealerships often get help from the manufacturer with starting up the service department, which can result in better equipment from the get-go. Dealers often get first access to new equipment as well.

## Better Selection of Parts
Service departments usually maintain a large stock of vehicle parts. It's more likely that a dealership will have your needed bus or van part in stock, which means getting the vehicle fixed right away. If they are out-of-stock of the item, the dealer can quickly order it on your behalf.

## Convenience
Many large dealerships can spare you the trip to their physical location. For example, we offer remote repairs, mobile repairs, and parts delivery. It's hard to beat the convenience of having the mechanic come to where your bus or van is currently located!

## Opportunity to Window Shop
While you wait for your bus or van to be serviced, you can look around at the vehicles for sale. See if there are any that might be a good fit for your personal or professional transportation needs.

## Warranty Coverage
Dealers are paid by the manufacturer to handle issues covered under the warranty, which means you won't be paying a cent. For repairs that are an out-of-pocket expense, many dealers offer services under warranties. If the repair for your bus or van falls short, you won't get stuck with paying to fix it.

## High Standard for Customer Satisfaction
Dealerships represent the manufacturer and are held to high corporate standards of customer satisfaction. Dealers need to keep corporate happy which means keeping the customers happy.

## Automatic Recall Check
A service department will get Technical Service Bulletins (TSB) straight from the manufacturer with details about repairs or procedures for a given problem. It's tough to keep up with recalls on your own, so let the dealer keep track of it for you.

## More Service Bays
Dealerships are usually larger in size, which means more service bays available. This can lead to a faster turnaround time to get your van or bus back on the road where it belongs.

Talking about when it’s best to visit a service department compared to doing it yourself. There are some vertical-specific articles in the drive (such as this one, this one

 Example
  • An RV-specific article

  • A powersports-specific article

  • Generic:

    • ## Is the Process Familiar and Comfortable? Your first step is to evaluate both the maintenance in question and your own comfort level with the processes involved. Ask yourself, “Do I have the necessary experience and skills to perform this maintenance properly?” Relatively minor or simple repairs and tasks should be fine to perform on your own, but for more complicated maintenance, there’s no shame in admitting you’re not an expert. If you have any doubts at all, play it safe and call a professional.

    • ## Are the Right Tools Available? If you decide you could handle the maintenance without help, it’s time to look around at your toolset. You need to evaluate whether or not you’ve got the right equipment on hand to perform the process safely and correctly. Again, if it’s a fairly simple issue, chances are household tools will be more than enough to get the job done, but specialized tools can be finicky and expensive. And the more high-risk and complex the required repair is, and the more specialized the proper tools become, the less safe it becomes for you to try and tackle it on your own. As we said above, play it safe.

    • ## Is There Time in Your Schedule? Finally, if you have both the expertise and the proper equipment to handle the operation without safety risk or complications, you need to ask yourself one last question—do you have the time? There are plenty of tasks that can be done in under an hour’s time, but longer processes might eat up too much time to do it all at once. Splitting the repair between multiple sessions is often possible, but it includes increased risk that you’ll forget exactly where in the process you are, or even that the issue becomes worse with only partial maintenance. And of course, if your golf cart’s maintenance takes weeks to perform on your own, you may be spending more time and money on the process than it would take to get the cart serviced. Try to find the balance.

Giving tips on having a successful service department appointment

 Example

## Schedule in Advance When Possible
Some equipment service visits deal with routine maintenance needs. These follow a given schedule, usually one set by the manufacturer. With this type of equipment maintenance, it's best to schedule in advance whenever possible. Equipment service departments could be overrun with short notice equipment repair needs and may not be able to fit in your appointment on the timeline that works best for you. By booking those routine maintenance appointments in advance, you can ensure that the maintenance can happen on schedule. Of course, you'll need to know when certain maintenance tasks are coming due in order to effectively plan them out in advance. Check the manufacturer's recommendations or the equipment's owner's manual, which should provide information on what maintenance tasks are needed and when they are needed. Some happen after a given number of operation hours while others are needed after a set amount of time.

## Choose the Right Equipment Service Department
Not all equipment service departments will provide the same level of quality. Price points and dedication to customer service varies widely. It's worth the time and effort to research your options so you can make an informed choice. One place to start is customer reviews. See if customers are satisfied with the prices and service provided. A great sign is if there are repeat customers who continue returning to the equipment service department. It takes a high level of quality to earn the trust of customers enough for them to return!

## Identify What You Need
It's not uncommon to arrive at a service department appointment...and forget to mention key details such as all the maintenance tasks you need done or all the symptoms of a given performance problem. It helps to have a list, whether a written one or one on your phone. That way, you won't need to worry about forgetting something important to mention upon arrival.

## Maintain Reasonable Expectations
The service department will give an estimation about how long things should take, but it's not always set in stone. A worker may need to call out sick and leave the service department understaffed. The service department may uncover hidden issues that require more time to fix. Know that the staff should be doing everything they can to get the service done as quickly as possible.

## Schedule a Service

This conclusion paragraph should mention again the keywords and target locations. Give a call to action encouraging the reader to contact the dealership or stop by their location.

 Example
  • Hayward Power Sports is your destination for all things powersports in Hayward, WI! We take pride in our technicians and their expertise, and we work hard to make sure our customers have a great service experience from start to finish. Contact our service center today to schedule an appointment!

  • We serve boaters from all over Northern Michigan here at Long Lake Marina. We have over 300 years of combined experience in the marine industry, so you can rest assured that your boat is in good hands! Call us today at (231) 276-9910 to schedule your next service appointment.

  • Whether you need to get your Forest River RV serviced or your camper's broken system repaired, the friendly staff at Unlimited RV are here to help. We are a family-owned and family-operated facility and we take pride in our work with our skilled RV mechanics. Please feel free to call with any questions or to schedule an appointment at 816-883-8988 Ext: 101. You can also schedule an appointment online or stop by our dealership in Independence and Eldon, Missouri. We are proud to also serve those throughout Kansas City and Osage Beach, Missouri.

[ Schedule Service Button ]


About Pages

About the About Pages

These pages give an overview of all the great things a given dealership offers, such as a parts department and service department.

Examples of About Pages

The Format of About Pages

H1 unnecessary - provided by the SEO reps and already onsite

Introduction paragraph describing the business and stating that they in the primary location (where the dealer is physically located) and near the secondary locations (the target locations near the dealer’s location).

If there are any product-specific keywords (such as travel trailer, fifth wheel, motorhome) or OEM-specific keywords (such as Forest River, Keystone RV, Dutchmen) mentioned by the rep on the Trello card, be sure to include those here as well.

 Example
  • Welcome to Martin Marine Sales, Inc. - the area's most experienced Polaris® ATV and UTV dealer. We dedicate all of our efforts to selling and servicing powersports vehicles and cargo trailers. Our quality customer service and support of powersports even led to our induction into the Polaris Hall of Fame in 2010, which is an honor limited to a very select group of dealers throughout the world. With over 60 years serving the Johnstown area and over 38 years of Polaris products, we are here to help with whatever you need! 

  • Here at Bert's Barracuda Harley-Davidson®, we love helping others experience the fun and adventure that owning a Harley-Davidson® motorcycle can bring. Our friendly and knowledgeable sales, financing, service, and parts departments offer outstanding customer service at every point of the process - from helping you find your perfect Harley motorcycle to helping you customize it. Keep reading to learn more or stop by our dealership in Clearwater, Florida. We also proudly serve Tampa and St. Petersburg, Florida.

  • If you currently own a camper or are looking to get one, Vision RV is your one-stop shop. You get all your bases covered from the moment you walk in and have us to help you every step of your journey, from picking a model to getting it serviced. Our dealership is ranked among the top 5 RV dealerships in Edmonton. We are based in Acheson, Alberta, and we also serve those in Edmonton and St. Albert.

The following is a recommendation of sections to include. You do not need to copy the headers word-for-word. Instead, think of them as a guideline for how to format the different aspects of the parts department.

You can also choose to format these pieces however you want as long as they:

  1. Cover the needed information about the parts department.

  2. Meet the word count requirement.

  3. Have the primary keyword and any secondary keywords used throughout the piece in a way that Google will recognize those as the keywords.

  4. Have the target location mentioned in at least one header and at least one paragraph (in addition to the introduction and conclusion paragraph)


## [Product] For Sale

Talk about the primary and secondary product keywords. This can also be a great place to mention the dealer’s location again in the header and/or paragraph.

 Example
  • ## Sport Bikes, Cruisers, and More

    There are plenty of Harley-Davidson motorcycles available to suit a wide range of lifestyles - and we carry them in our Clearwater, Florida, location. Maybe you already know that as an adrenaline junkie, a sport bike is your perfect match. Maybe you are buying your first motorcycle and are unsure whether a cruiser or touring motorcycle is a better fit. Whatever the situation, we can help! We offer the best in new and pre-owned motorcycles and can help you find the perfect match for your budget and lifestyle.

  • ## RVs for Sale in Independence & Eldon, MO

    We are independently owned and operated by three generations. As a family-owned company, we take pride in serving other families and helping them find their ideal RV. We maintain a large inventory of new and used travel trailers, fifth wheels, and motorhomes. We also carry models from high quality manufacturers such as Forest River, Grand Design, Keystone RV, Palomino, and Prime Time. In other words, our massive selection makes it easy to find your perfect match! Stop by our dealership or schedule a viewing appointment online and get one step closer to getting your family camper. If you currently own an RV that isn't a great fit for your family, we can help. Sell or consign your unwanted camper to us, then put those funds towards your next family RV!

  • ## Our Selection of Harley-Davidson Motorcycles

    We carry a wide range of options including sport bikes, cruisers, and touring motorcycles. Whatever your skill level and riding style is, we can help you find your perfect match! If you are looking for a more budget-friendly option, we have a dedicated inventory of models under $10,000. We also sell H-D Certified™ pre-owned motorcycles. These models have been reconditioned by a certified Harley technician and are ready for several more years of adventures.

## Trade-In Options

If the dealership has a trade-in program, be sure to mention that. This can be combined with the “products for sale” section or be its own section.

 Example
  • ## Our Trade-In Options

    If your current RV is not a great fit for your family, you can trade it in at our dealership for a better match. Simply fill out our form to determine your model's worth, bring it in to Vision RV, and then enjoy great deals on our latest models.

  • ## RVs for Sale in Independence & Eldon, MO

    We are independently owned and operated by three generations.…stop by our dealership or schedule a viewing appointment online and get one step closer to getting your family camper.

    If you currently own an RV that isn't a great fit for your family, we can help. Sell or consign your unwanted camper to us, then put those funds towards your next family RV!

  • ## Trade-In Program

    Is your current motorcycle a poor fit for your lifestyle? Our trade-in program allows you to put its value towards your next motorcycle purchase. We can do trade-ins for Harley-Davidson motorcycles, of course, but also other brands like Honda and Suzuki.

## Financing

Talk about the dealer’s available financing options.

 Example
  • Got bad credit or no credit at all? That's okay! We have financing options available for folks of various financial backgrounds. Our goal is to help you get the new or used motorcycle that you want and with a financing plan that suits your unique situation.

  • Need help finding a way to pay for your new or pre-owned RV? We can help through our loan or lease options as we are signing officers for the most progressive Canadian banks and financial institutions. Plus, our finance office can help protect your credit rating by fully securing your loan with life, sickness, and injury coverage.

  • Looking to do financing? Our business office is staffed to get you the best rates and terms, allowing us to easily reach a payment that suits your budget. As a dealer, we have the ability to maximize terms of lending in order to keep your payments lower than traditional banks. Our expert staff will walk you through the best extended warranty packages in the industry.

* To increase word count, consider talking about the benefits of financing*

 Example

## Get The RV Sooner
Most folks don't have the full amount of money to cover an RV purchase simply lying around. After all, a new camper can cost tens of thousands of dollars! It can take decades to save up the needed money to buy a camper outright. With RV financing, get the camper much sooner. This gives you more decades to enjoy RV vacations. Parents can enjoy taking their kids on vacations, rather than waiting until they have grandkids. Young couples can spend their early years making memories together, rather than waiting for their golden anniversary. Getting the camper sooner means getting more out of the purchase with many extra years of memories.

## Get A Larger Selection Of Options
For most people's financial situation, paying in full will mean a much smaller selection of campers. It can be tough to find the best fit when you only have a handful of choices. RV financing gives you access to a much bigger range of options. It'll be easier to find the perfect layout, size, style, and features with so many choices available. This is especially true if you are seeking a less-common floor plan or standard amenity.

## Get A Higher Quality RV
If you pay in full, you will likely have two options: the smallest and basic new RVs or slightly larger and fancier used campers. Both approaches will be limited on space, standard features, and other aspects that help keep the cost lower, but affect your enjoyment of the RV. With RV financing, you get access to higher quality models packed with more amenities. This can lead to a more comfortable and enjoyable camper experience.

## Maintain Financial Flexibility
Since you won't be maxing out your financial assets to purchase the camper, you will have better financial flexibility. For example, you can use those funds to maintain a larger emergency fund. Or you can invest in financial opportunities. In some cases, the earnings from those investments can outweigh the expenses of RV financing!

## Parts

Talk about the dealership’s parts department.

This can also be a great place to mention secondary keywords or any OEMs.

 Example
  • Your Harley motorcycle will eventually need parts replaced. When that happens, let our parts department help you pick the perfect replacement. We also help with customizing H-D motorcycles. Maybe you want to make your touring motorcycle's seat even more comfortable for those long rides. Maybe you want to personalize the style of your cruiser so that you stand out on the open road. Our parts department can work with you to get the right parts for your project.

  • Need to replace broken or old RV parts? Want to upgrade your RV to better suit your lifestyle? Not sure exactly what specific part you need? Whatever your situation, our parts department can help! We can advise you on the right item to get and even order parts on your behalf.

## Service

Talk about the dealership’s service department.

 Example
  • Keep your Harley-Davidson motorcycle's performance optimized with regular service department visits. This preventative maintenance will ensure your Harley motorcycle runs well and reduces the chances of broken parts or expensive repairs down the road.

  • We are a Keystone RV and Forest River preferred service partner and are experts in all of the brands made by those manufacturers. We also provide warranty work for Dutchmen®, Gulf Stream®, and Heartland® RVs. We can also repair any other types of RVs. If your camper needs collision repair, our service department is recognized as a credible facility by some of the most well-known insurance companies. Our certified RVIA technicians can help with anything from roof damage to fiberglass work.

  • Your ATV or side-by-side is in great hands with our Polaris factory-trained and Master Gold Certified technicians. We strive to offer the best service experience possible and want to know you by name, not just a number!

  • Get your motorcycle serviced at our 15,000-square-foot service department. Our Harley-Davidson certified technicians can quickly diagnose and service your motorcycle so that you can get back on the road ASAP. Our service department is conveniently open seven days a week! We know that maintenance issues often happen on the weekend when folks are out enjoying a ride - and we are available to help when your motorcycle starts acting up.

## Accessories

Some dealerships sell accessories, such as riding apparel. This can be combined with the parts section to become Parts and Accessories, or it can be used in its own section.

 Example
  • It's tough to imagine a part or accessory that we don't offer! 

    Our selection at our Johnstown location includes:

    • OEM accessories for powersports vehicles, such as cabs, winches, plows, bumpers, light bars, stereos, and mirrors.

    • Polaris branded apparel, such as helmets, goggles, and clothing.

    • Aftermarket accessories from SuperATV, Kolpin, and Pro Armor. 

      Plus, if you purchase Lock & Ride® accessories at the time of machine purchase, we install them for FREE! 

  • We carry men's and women's MotorClothes© options. Show off your love of Harley-Davidson motorcycles with these stunning pieces of apparel.

  • We strive as a dealership to source the best aftermarket accessories.

    For example:

    • Helmets by HJC, Gmax, and more.

    • Winter jackets and pants by Yamaha and Polaris.

    • Wakeboard and waterski gear by Ronix, Radar, and O'Brien.

## Miscellaneous

Some dealerships offer riding schools, boat storage, events, and other such things. Each of these could be their own section, but below is a list of examples that could be used.

 Example
  • ## The Riding Academy

    Beginner riders can enroll in our Harley-Davidson riding academy. We will teach you everything needed to earn your motorcycle endorsement/license. The Harley motorcycle will be provided on-site, but riders need to bring personal safety gear.

  • ## Events

    Our dealership hosts various events throughout the year. Catch a band performance on the weekend, attend the Florida Gulf Coast chapter of the Harley Owners' Group (H.O.G.), and more!

  • ## Our Staff

    In 1957, Dillon Martin began selling outboard motors in the basement of his Johnstown, PA home. The business grew quickly, which allowed him to move to a retail location where his excellent customer service created lasting customer loyalty. Some of those early outboard motor customers still shop today at Martin Marine Sales, Inc. today!

    Now, Martin Marin Sales, Inc. is in the capable hands of Dillon's son, President Alan Martin. The company is also supposed by Client Elias (Sales/Service) and Rick Shoemaker (Master Gold Certified Service Manager).

    Deeply involved in the Johnstown's area off-road clubs and associations, the Martin family and team  is a huge supporter of the region's ATV parks and all of the area's trail programs. They connect with customers in the dealership and on the trails!

## Contact Us

Short paragraph encouraging the reader to reach out to the dealer for assistance with their primary product offered or supported services. Mention the primary product keywords (including OEM keywords) as well as target location keywords. Give a call to action, such as “fill out our online form, call us at XXX-XXX-XXXX, or stop by our dealership”.

 Example
  • Whether you are looking to buy, maintain, or upgrade a powersports vehicle or trailer, we can help. Call us at (814) 749-9931 or come by today and experience our superior service and selection. We are based in Johnstown, Pennsylvania, and we also serve those in Pittsburgh. We look forward to serving you!

  • You deserve a team of professionals that show appreciation for your time and provide you with real solutions and honest feedback. Fortunately, at Vision RV that's precisely what we aim to provide. Join us and get to know our experts as we offer you a customer service experience that stands out and gets you results that matter. We look forward to meeting you! Simply call us at (780) 962-0012 or come by our dealership today and experience our superior service and selection. You'll find our dealership located in Acheson, Alberta, just 10 minutes West of Edmonton and South of the Yellowhead on Highway 60. We also proudly serve those in Edmonton and St. Albert, Alberta. We look forward to serving you!

[ Contact Us Button ]


Local Page

About Local Pages

These pages are used by dealerships to help get customers in areas near their dealership, but they are not physically located in.

For example, a dealership may be located in Portland. Their local pages may be targeting Milwaukie, Lake Oswego, and Beaverton.

Examples of Local Pages

The Format of Local Pages

These are the same as “About Us” pages, and should include sections from the list of suggestions above, in addition to the H2 section (Why We Love) below. The difference between About Us pages vs. local pages is that local pages target a location the dealership serves (but may not have a physical location in). They describe all of the same dealership offerings, but you want to sprinkle in the target location keyword(s) throughout the piece. There are some minor differences with the introduction (header and paragraph) and conclusion (Contact Us), and examples of those can be found below:

# About [ Dealership Name ] Located Near [ Target Location ]

Instead of using the dealer’s physical location in the introduction header and paragraph, focus on the target location.

You’ll still want to mention the physical location of the dealership, but the focus is on the target location.

 Example
  • # Harley-Davidson© Motorcycle Dealer Serving North Port, Florida

    North Port, Florida, is known for its youthful mindset and energy. After all, the median resident age is 38 years old and is among the youngest in the Southwest Florida area. North Port is known to be a bustling city full of a variety of outdoor adventure options - and plenty of great opportunities for motorcycle riders. For all of your motorcycle needs, the friendly staff at Black Widow Harley-Davidson® is here to help. From selling motorcycles to servicing them, we can do it all!

  • # RV Dealer Near Kansas City, MO

    If you are looking for a reliable RV dealer in the Kansas City area, look no further than Unlimited RV! We are a family-owned business with years of experience in RV sales and services. We know the industry and the region well, and we are proud to serve our neighbors from all over Western Missouri! You can find a wide selection of new and used travel trailers, motorhomes, and more at our dealerships in Independence and Eldon, MO.

  • # Powersports & Power Equipment Dealer Serving St. Agathe, QC

    Are you an outdoor enthusiast located in St. Agathe, Quebec? If so, WSL Sport & Leisure is your resource for all your powersports vehicle and power equipment needs. 

    Read on to learn more, then visit our dealership to get what you need for your next outdoor excursion. Our closest dealership to St. Agathe, QC, is located in Winnipeg, Manitoba, but we also have a dealership in Kenora, Ontario.

## Why We Love [ Target Location ]

Include a section that talks about the target location. This can be giving recommendations of adventures nearby, talking about the unique benefits of the location, etc. The key is to have a few more targeted keyword mentions (without it being over the top).

 Example
  • ## Adventures in the Kansas City Area

    Whether you are a Kansas City native or a newcomer, RV ownership can give you a whole new perspective on the region! There are plenty of great RV parks in and around the city, packed with all the amenities you need for a fun weekend getaway. Of course, having a camper at your disposal also means you can travel far and wide, and Kansas City is a great home base for exploring the Midwest and beyond!

  • ## Adventures in Edmonton!

    Outdoor enthusiasts have it easy in Edmonton. Elk Island National Park is right in the backyard, and there’s easy access to all the diverse landscapes Alberta has to offer – from the Rocky Mountains to the Badlands, and beyond!

    If you ask us, traveling with a camper is the best way to experience the natural wonders of Alberta. There are countless RV parks across the province waiting to be discovered, and with a camper from Vision RV, you can take to the open road with confidence.

  • # The Powersports Scene in Pittsburgh

    Pittsburgh may not be a world-famous destination for outdoor adventure, but that makes it all the more of a hidden gem! There is room for everyone in the powersports community in Pittsburgh, and the natural beauty of Southwest Pennsylvania should not be underestimated. There are many off-road parks and trails in the region waiting to be discovered!

  • ## Why We Love Fort Myers, FL

    Fort Myers may be well-known for its pirate past and popular marine-based activities, but it's also a fantastic place to be a Harley-Davidson motorcycle rider! Enjoy picturesque views while cruising past the summer home of Thomas Edison, Lover's Key State Park, and the many other scenic spots in the area. There's so much to explore from the back of a motorcycle - and the consistently mild weather makes it easy to hit the road all year long.

  • ## Enjoy North Port, FL

    North Port, Florida, is not a densely populated area. Only about 20% of the city is built out, leaving plenty of natural vistas untouched!

    Hop onto your motorcycle and head over to one of the many stunning parks in the area. Soak up the tree canopies made of willows and sabal palms at Oaks Park. Spot wild boars, herons, and other wildlife at Myakkahatchee Creek Environmental Park. Bird watchers will want to visit Myakka State Forest, which is home to over 100 species of birds.

    These are just a few examples of the many outdoor adventures that await in North Port, Florida, and can be reached by an adrenaline-fueled motorcycle ride.

  • ## Tampa By Motorcycle

    Tampa is a great city to explore by motorcycle. There’s plenty to experience, from world-class theme parks to a variety of professional sports teams. Why take a boring car ride to these hot spots when you can enjoy a thrilling ride on a motorcycle? Thanks to the consistently good weather, you can soak up the sunshine while cruising around town.

    For those with touring motorcycles, there are plenty of exciting routes to tackle. Some are within the city, like the North Tampa Circuit. Others are just outside of town, like the Green Swamp Tour. Either way, there’s plenty of stunning scenery to seek out close to home! 

  • ## Embrace All That St. Petersburg Offers Motorcyclists

    St. Petersburg is the 5th most populated city in Florida - and you’ll find all of the expected attractions that a big city boasts. From cultural attractions like the Salvador Dali Museum to the beauty of Fort De Soto Park, there’s plenty to enjoy. And what better way to get around town than by motorcycle? Enjoy a thrilling ride to your destination - and an easier time parking too!

  • ## Why We Love St. Agathe, QC

    There's plenty for outdoor enthusiasts to enjoy in St. Agathe, Quebec! 

    Its location in the Laurentides, for example, provides easy access to over 2,400 km of snowmobile trail and over 1,690 km of ATV trails. Whatever your powersports vehicle experience level is, you're bound to find plenty of trails to match.

    Another iconic destination spot is Major Beach, which is a great option for fishing excursions and other marine adventures.

    Of course, these are just a few of the many options for four-season fun to be found in St. Agathe, QC. It's no surprise this city is beloved by tourists and locals

If the dealer’s product is niche and difficult to connect to the area, you can either skip it or talk more generically about the general area.

 Example
  • For a dealership that sells portable sheds: In Gladstone, as with the rest of the PNW, sheds are great for keeping your gear and valuables dry during our long rainy season. 

## Contact Us

Give a call to action and mention the target location keywords again.

 Example
  • Our dealership in Winnipeg, MB, is a short drive away from St. Agathe, Quebec. Come visit us to explore our showroom floor, get your vehicles serviced, and more. Whatever you need, we are happy to help with! You can also give us a call at (204) 987-5640 or contact us online. We look forward to serving you!

  • Ready to start your action-packed exploration of the Pittsburgh area? Head over to Martin Marine Sales, Inc. You can find us east of Pittsburgh in Johnstown, PA.

[ Contact Us Button ]

Title

[Product] Near [Location] | [Other Location]

 Example

Example:  Outdoor Power Equipment Near Buckaroo, OH | Mistake City, OH

Meta Description

Include the value of the services that the dealer provides to the local area, the dealer’s name, and a call to action encouraging users from that area to engage with the dealer and/or their site.

 Examples

Looking for top quality lawn mowers, chainsaws, snowthrowers and more in the Buckaroo area? Look no further than Motomami OPE, your trusted power equipment dealer! 


Motomami OPE is your destination for outdoor power equipment in the Buckaroo area, with great deals on lawn mowers, chainsaws, snowthrowers and more. Check us out today!


Inventory Pages

(as written by Katie Hill & Ned Faulhaber)

Inventory Content: Featured Banners & Pagefooters

Inventory content contains the following two formats on one document, to be submitted as one piece for one request. Please place the Featured Banner content at the top of the page, and label it as “Featured Banner:” to make it clear to the Juniper team that it isn’t part of the footer content.

Note: Only the new 2022 packages receive featured banner content. All legacy packages will continue to request only pagefooters when requesting content for ILPs.

Featured Banners

  • Publication Location: Top of Inventory pages

  • H1 unnecessary: Provided by the SEO reps and already onsite

  • Content Focus: Featured banners are the brief introduction to an inventory page. They should follow this structure:

    • First sentence: Attention grabber with primary keywords included, as well as dealership name.

      • CTAs are useful for these, but not a requirement.

      • These are often great places to include a dealer’s brick and mortar location, but again, not required (it must be in your last sentence if not here).

    • Second/Third sentence(s): Additional content on the product(s) listed on the page.

      • This should include a keyword variant or two, which the reps will hopefully provide. If they don’t, consider including the variant “[primary keyword] dealer” somewhere in your content. It almost always gets search volume and can offer some SEO value to the page.

      • Attempt to keep keyword variants specific to the page subject. If that is “motorcycles,” ideally you will avoid mentioning types of motorcycles (such as cruisers, sport, etc). If you do, make sure to do it just once, and don’t mention them again in your footer content.

    • Last sentence: CTA including additional target locations, plus the brick and mortar location if you haven’t mentioned it yet.

Note: Though sticking to this order of sentences is ideal, the exact order is less important than making sure that the required content is there.

Examples of ILP Featured Banner Content:

Example #1

Example #2

Example #3

Pagefooters

  • Publication Location: Bottom of inventory list page (ILP)

  • Header uses H2s (##) and subheader uses H3s (###)

    • Even though the H2 will not be the title of the document, treat it as the title of the piece, as the pagefooter is not published directly beneath the featured banner.

  • Client name, physical location, and target locations must be mentioned once (commonly done in intro (preferred) and/or conclusion)

  • Content Focus: Pagefooters use the product on the ILP as the primary focus of the piece. The primary focus is to sell the product listed in the ILP. Incorporate branded and categorical keywords matching the products on the page, possibly more specific model keywords if applicable. 

  • Common topics: 

  •  Inappropriate Topics:

    • Tertiary subjects

      • Ex: Cleaning your ATV

      • Ex: Motorcycle maintenance

    • Content that won’t hit the word count

    • Content that could cannibalize future ILPs

  • NEW: Content that refers to parts or service can be useful in footers, and a section for either within a general product focus is OK. Hyperlinks can be provided to the parts and service pages, which can boost SEO value via internal linking. That said:

    • At present, this new strategy is only being used with AI-produced pieces that include parts/service in the AI prompt.

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