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Summary

We are creating a workflow and determining a toolset to more efficiently produce Blog content rewrites leveraging AI.

Target release

Priority

MEDIUM

Project status

IN PROGRESS

Progress

0%

Brand

DS ARI

Owner

Reina Underwood Lance Shroyer

Team

Status Note

In progress with Lance and Reina. Have selected Frase as the move forward tool for content writing with AI. Working with Frase and Legal team to finalize paperwork and contract. Working with Alexa on tool usage and best practices for different types of content pieces.

Key Dates

  • Kickoff & Initial Planning

Resources

DS Content Index: https://docs.google.com/spreadsheets/d/1wNhllIyyF7qu_C6t5FbfkJP8N_T5fxqS6MNOwUaRyuI/edit#gid=136466794

Synonyms Sheet

https://www.howtogeek.com/205086/beginner-how-to-make-windows-show-file-extensions/#how-to-show-file-extensions-in-windows-10-and-8

https://daringfireball.net/projects/markdown/basics

Expected impact

Rewrite content generation time decreased from ### to ## minutes.

Actual impact

LV Generative AI Policy

Status Notes

(tick) Next Actions

  • Determine default prompt for rewrites.
    • What is included? Variables? Article data? Blog template outline.
  • Determine variables for content writing use
    • with definitions
    • determine where to store them (client sheets)
    • determine multi-location practices
  • Determine source article formatting with variables
    • Gerification of articles
    • keyword research workflow per article
      • common sense keywords
      • AI generated LSI keywords based on keyword prompt
  • Determine formatting and article data for source articles
  • Update Article Index to be easily sortable and filterable (example)
    • Consider implementing a relational database
  • Create prompt to generate meta-descriptions

❤️‍🔥 Ryan’s To Dos

(question) Questions

Questions

Answer

Who

When

Where (Meeting)

Can we easily chain prompts to get ti to generate LSI keywords an incorporate. It does not work well to combine LSI generation into the rewrite prompt.

Is it necessary or optimal to create a generic version of the blog content before rewriting?

On the AI Synonyms sheet: What should we do for terms where the best alternatives for that keyword aren’t variants of the term itself, but subcategories for that term? Ex. Boats: Fishing boats, aluminum boats, yachts, etc.

Decisions

Decision

Why

Who

When

Where (Meeting)

*Primary decision maker in bold.

AI Prompts

Content Type

Version

Change

Prompt

Title Tag

V1

Write a page title for this blog post in 60 characters or less. Please output within a page title tag <title></title>.

Meta-Description

V1

Write a meta description for this blog post in 150 characters or less. Please output within a description tag <description></description>.

Blog

V1

Please write a new version of this blog post using a friendly and helpful tone of 500-600 words.

Include the Primary keywords listed below.

Include Secondary keywords naturally and where relevant.

For the Primary keywords listed also generate and include LSI keywords.

Include Synonym keywords and close variants naturally where possible as well.

Creatively change format and structure using bullets and numbered lists if applicable.

Add business information including business location, business name, and phone number in appropriate fields.

End with a conclusion paragraph encouraging the customer to call or visit the business.

Include internal links where appropriate to Relevant pages(only link each page once). Do not link to other pages.

Format the post with Markdown.

Primary & Secondary Keyword Lists

V1

Generate a list of primary and secondary target keywords relating to the topic of a [topic]. These keywords will be used within an article that covers the subject of [topic subject].

Generifying Content for Prompts

V1

Generify this article by removing any mention of business name, locations, phone number, or other PII and replace them with the following variables:

[Business Name]

[Phone Number]

[Location]

Blog

V2

Ran the previous prompt through Open AI and requested it to generate a prompt that AI can better understand.

Compose an engaging, 500-600 word blog post rewrite using a conversational, helpful tone. Ensure to:

  1. Seamlessly incorporate the given Primary and Secondary keywords.

  2. Generate and insert relevant LSI keywords, based on the Primary keywords.

  3. Use Synonym keywords and similar phrases naturally within the content.

  4. Rearrange the content format where suitable, using bullet points or numbered lists.

  5. Incorporate the business's name, location, and contact information in relevant areas of the post.

  6. Conclude the blog with an attractive summary encouraging the readers to get in touch with the business.

  7. Integrate internal links judiciously to important pages(restrict to single link per page).

  8. Do not insert links diverting to other websites.

  9. Apply Markdown formatting to the blog post.

Blog

V3

Compose an engaging, 500-600 word blog post rewrite using a conversational, helpful tone. Ensure to:

Use completely different phrasing, change the sequence of information, and introduce new analogies or examples.

Seamlessly incorporate the given Primary and Secondary keywords.

Generate and insert relevant LSI keywords, based on the Primary keywords.

Use Synonym keywords and similar phrases naturally within the content.

Rearrange the content format where suitable, using bullet points or numbered lists.

Incorporate the business's name, location, and contact information in relevant areas of the post.

Conclude the blog with an attractive summary encouraging the readers to get in touch with the business.

Integrate internal links judiciously to important pages(restrict to single link per page).

Do not insert links diverting to other websites.

Apply Markdown formatting to the blog post.

Generate a succinct meta description (<150 characters) enclosed in a <description></description> tag.

Write a brief, compelling page title (<60 characters) in a <title></title> tag.

Blog

V4

Reworded the first sentence to not include templated blog context. Produces more unique content but it is less aligned with current SEO content formatting.

Compose a comprehensive 500-600 word blog on the subject of [subject] using a conversational, helpful tone. Ensure to:

Use completely different phrasing, change the sequence of information, and introduce new analogies or examples.

Seamlessly incorporate the given Primary and Secondary keywords.

Generate and insert relevant LSI keywords, based on the Primary keywords.

Use Synonym keywords and similar phrases naturally within the content.

Rearrange the content format where suitable, using bullet points or numbered lists.

Incorporate the business's name, location, and contact information in relevant areas of the post.

Conclude the blog with an attractive summary encouraging the readers to get in touch with the business.

Integrate internal links judiciously to important pages(restrict to single link per page).

Do not insert links diverting to other websites.

Apply Markdown formatting to the blog post.

Generate a succinct meta description (<150 characters) enclosed in a <description></description> tag.

Write a brief, compelling page title (<60 characters) in a <title></title> tag.

AI Behaviors / Tones

Content Type

Version

Changes

Tone

Blog

V1

You are an SEO copywriter with years of experience with powersports and recreational vehicles.

Dependencies

Related Projects

Future Work


Notes

Prep

Content Index Article Updates:

  • Make each article generic with variables

  • Add primary and LSI keywords to each article

    • Primary Keywords (1-3 keywords)

    • Secondary Keywords (maybe….) (2-5 keywords)

Content Request Updates to include:

  • SEO Team to Create initial Google Doc for the content request. Will add initial information there such as Business info, Relevant products, Relevant pages, etc.

  • Business Information

    • Business name: Lance Powersports Palace

    • Phone: 555-555-5555

    • Location: Oregon City, Oregon

    • Serving: Gladstone, Happy Valley and Portland, Oregon.

  • Relevant products:

    • Polaris: ATVs, UTVs

    • Kawasaki: Dirt bikes

  • Relevant pages (for internal linking) (2-5 pages)

  • Add step for grammar spell checking pass.

  • Create document that is outline for the generified pages and steps for creating them

  • Edit down relevant products

Re-writer workflow

Content Writing

  • Remove Primary and LSI keywords from the template that do not align with the dealers “Products we carry“.

Frase

  • Pricing

    • on pricing page

    • do not need for the qa, or posting teams, can get editing access for free

  • Training

    • can book duncan for a training sessions

  • Workflow brief, writer, editor, publisher

    • folders and statuses

      • can restrict folders to certain users

  • Brief templates

  • links issue - send into support

  • integrations - google sheets?

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