Summary	We are creating a workflow and determining a toolset to more efficiently produce Blog content rewrites leveraging AI.
Target release	29 Sep 2023
Priority	MEDIUM
Project status	IN PROGRESS
Progress	0%
Brand	DS ARI
Owner	Reina Underwood Lance Shroyer
Team
Status Note	Lance to work on AI prompt and variables. Reina to work on Article Index reformat.
Key Dates	25 Jul 2023 Kickoff & Initial Planning
Resources	DS Content Index: https://docs.google.com/spreadsheets/d/1wNhllIyyF7qu_C6t5FbfkJP8N_T5fxqS6MNOwUaRyuI/edit#gid=136466794 Synonyms Sheet https://www.howtogeek.com/205086/beginner-how-to-make-windows-show-file-extensions/#how-to-show-file-extensions-in-windows-10-and-8
Expected impact	Rewrite content generation time decreased from ### to ## minutes.
Actual impact

Status Notes

Next Actions

Select a powersports customer to use for testing (Revolutions Power Sports)
Create a copy of the Dealer Content Request Template Document for the dealer and complete accurately (Revolutions Power Sports Content Request Template Document)
Pick 5 articles from the content index and create generic versions of them. Store in this folder.
Update the synonyms sheet to align with the selected dealer.
Complete the full AI content generation process for 5 blogs.
Connect with the QA team to verify the quality of the blogs produced.

Questions	Answer	Who	When	Where (Meeting)
Can we easily chain prompts to get ti to generate LSI keywords an incorporate. It does not work well to combine LSI generation into the rewrite prompt.
Is it necessary or optimal to create a generic version of the blog content before rewriting?
On the AI Synonyms sheet: What should we do for terms where the best alternatives for that keyword aren’t variants of the term itself, but subcategories for that term? Ex. Boats: Fishing boats, aluminum boats, yachts, etc.

Decision	Why	Who	When	Where (Meeting)

*Primary decision maker in bold.

Version	Field	Prompt
V1	Title Tag	Write a page title for this blog post in 60 characters or less. Please output within a page title tag <title></title>.
V1	Meta-Description	Write a meta description for this blog post in 150 characters or less. Please output within a description tag <description></description>.
V1	Blog	Please write a new version of this blog post using a friendly and helpful tone of 500-600 words. Include the Primary keywords listed below. Include Secondary keywords naturally and where relevant. For the Primary keywords listed also generate and include LSI keywords. Include Synonym keywords and close variants naturally where possible as well. Creatively change format and structure using bullets and numbered lists if applicable. Add business information including business location, business name, and phone number in appropriate fields. Replace all generic variables with relevant business details. Include a conclusion paragraph with CTAs to contact the business. Include internal links where appropriate to Relevant pages(only link each page once). Do not link to other pages. Format the post with Markdown.
V1	Primary & Secondary Keyword Lists	Generate a list of primary and secondary target keywords relating to the topic of a [topic]. These keywords will be used within an article that covers the subject of [topic subject].

Content Index Article Updates:

Make each article generic with variables
Add primary and LSI keywords to each article
- Primary Keywords (1-3 keywords)
- Secondary Keywords (maybe….) (2-5 keywords)

Content Request Updates to include:

SEO Team to Create initial Google Doc for the content request. Will add initial information there such as Business info, Relevant products, Relevant pages, etc.

Business Information
- Business name: Lance Powersports Palace
- Phone: 555-555-5555
- Location: Oregon City, Oregon
- Serving: Gladstone, Happy Valley and Portland, Oregon.
Relevant products:
- Polaris: ATVs, UTVs
- Kawasaki: Dirt bikes
Relevant pages (for internal linking) (2-5 pages)

Content Writing

Remove Primary and LSI keywords from the template that do not align with the dealers “Products we carry“.