Status Notes
Ellen provided existing glossary of SEO terms that the CS/AM team uses
Created project for SEO glossary.
Reviewed documentation from pre-existing glossary. SEO section very small and will need expanding.
Tentative date for SEO glossary training with CS team scheduled for April 10th. Additionally, initial glossary was sent to Ellen for feedback.
An update date for SEO/CS training on the SEO glossary has been set.
Lance and I updated the glossary to include FAQ section.
Added FAQ questions/answers.
Description
Create a glossary of SEO terms for Account Managers to reference when communicating with clients.
Why
A greater understanding of SEO terminology can lead to more valuable conversations between Account Managers, SEO Specialists, and clients.
Glossary Doc
Glossary of SEO Terminology
🏁 Milestones / Project Timeline
- Spoke with CS Team Trainer Ellen to determine CS/AM team training needs.
- Ellen provided current documentation/glossary of SEO terms - we can use.
- Created project for SEO glossary.
- Create SEO glossary format.
- Migrate content on current SEO glossary to new glossary.
- Send to relevant team members for review.
- Update glossary based on feedback.
Next Actions
- Break down main CS/AM training project into separate projects.
- Build and implement a glossary draft.
- Send to Ellen, Lance, and others for review.
Questions
Questions | Answer |
|---|---|
What are some SEO abbreviations/terms that are most relevant to CS/AMs? | SEO, CTR, GSC, GS, GTM, keyword stuffing, crawling, indexing, external links, internal links, clicks, impressions, bounce rate, LSI, long-tail keywords |
Shoudl this include a comment section for AMs to submit more terms they would like to know? Or would that more closely align with the FAQ sheet? | |
Should this be interlinked with the AM FAQ doc? |
Decisions
Decision | Why |
|---|---|
Update glossary weekly/monthly? | AMs may have future questions about SEO terms, so we’ll need a running list of SEO terms that can be added onto in the event we don’t cover everything in the initial glossary. |
*Primary decision maker in bold.
Files & Resources
Current AM Glossary: /wiki/spaces/DSCS/pages/3937501999
Features some SEO terminology but it’s sparse. Will need to expand on it to include more.
Related Projects
Account Manager Training project: Account Manager Training Project
This is the main project for AM training needs.
SEO report call training project: AM Training: Report Call Training
SEO intake call training project:
Notes
Will meet with Ellen on every 15th of the month to discuss department updates and any notes to add to this documentation.
Currently already have a brief SEO glossary - will need to expand on it.
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